Social Media Strategy Increases Tampon Sales

NEW YORK (YouTube.com/AdAge) -- Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book "Groundswell." Keynoting this week's Interactive Advertising Bureau's Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.

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From: AdAge

Related topics : using social media for marketing research / marketing through social media / social media advertising / social media social media

UTD Marketing Conference: Southwest Airlines on Social Media

Conference speaker Ashley Pettit, Analyst for Southwest Airlines, explained the value of social networking and how Southwest Airlines aims to retain customers by keeping them engaged and informed via a variety of social media outlets. Southwest uses both Facebook and Twitter to announce corporate news, fare sales, and simply to interact with clients. Pettit gave a case study in which Southwest celebrated an anniversary with a special Birthday sale promoted strictly through social media (without...

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From: UTDallas Marketing Program

Related topics : social media marketing conferences / airline social network / social media advertising

Social Media Jungle 2008 - Steve's Presentation

Steve's talk at the 2008 SociaL Media Jungle conference hosted by Jeff Pulver in Melville, NY.

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From: Steve Lubetkin

Related topics : presentation on social media

Social Media Marketing World 2013 (#SMMW13) Goals

My goals and plans for Social Media Marketing World 2013 (#SMMW13 - http://www.socialmediaexaminer.com/smmworld/). I have 3 key goals I'm looking to achieve - can you help? The Social Tribe team will be live blogging from the conference - connect with us on social media to get the "goods"!

Website: www.social-tribe.com

Facebook: www.facebook.com/socltribe

Twitter: https://twitter.com/socltribe

LinkedIn: http://www.linkedin.com/company/social-tribe

Google+: http://ow.ly/jNGCm

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From: Megan Conley

Related topics : social media marketing plan / social media marketing websites / social media marketing companies / marketing through social media / social media conference

Social Media for Behavioral Health & Ethics Conference 2014

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From: ModernPracticesVideo

Related topics : ethics and social media

OpenED 2012 - The OER FLOW and Social Media

Videoclip for the OpenEd 2012 Conference Vancouver.

The OER FLOW and Social Media by Okada A. & Leslie S.

This content was remixed. More information visit:

oer.kmi.open.ac.uk

creativecommons.org/videos/a-shared-culture

colearn.open.ac.uk

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From: Colearn Community

Related topics : social media flow of information / social media content

2nd Annual Social Media Conference at Disney World

Join us on April 2-4, 2014 for...

The 2nd Annual Social Media for PR and Corporate Communications Conference at the Walt Disney World Resort: Engaging customers, employees and the media in the digital world.

To find out more about this event or to sign-up to attend: http://goo.gl/MZkvOp

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From: Ragan Communications

Related topics : world social media / social media pr

Social Con Speakers Emily Taffel & Sarah Caro of Mugsy PR

Florida Social Con - Social Media Conference speakers Emily Taffel and Sarah Caro talk to us about Mugsy PR, their favorite hashtags and their day at the beach.

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From: Florida Social Con

Related topics : pr social media speaker / social media conference

This is How Walt Disney World Kicks off Disney Social Media Moms Conference

Want to see Mickey get down with some incredible dancing friends? Here's the show that opened the Disney Social Media Moms Conference. Feel free to get up and dance with them, but I do not suggest you try their exact moves at home. Enjoy! #DisneySMMC

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From: Desiree Miller

Related topics : social media conference

Social Media Conference Presenter Heather Lutze - Testimonia

Social Media Conference Presenter, Social Media Conference Speaker

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From: Heather Lutze

Related topics : social media conference / social media social media