Plastics Industry Plans Social Media Blitz

NEW YORK (YouTube.com) -- In an effort to improve the public's perceptions of its products, the plastics industry will launch a $10 million social media blitz aimed at Mellennials. Created by the Apco Worldwide agency for SPI, the industry trade group, the four-year effort is designed to spark viral conversations among Mellennials about the many benefits of plastic.

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From: AdAge

Related topics : social media industry / social media plan

Developing Relationships Across Consumer Channels Using Business Analytics

The recent explosion of social media and mobile has introduced two more channels into the marketing mix, reinforcing the concept known as cross-channel marketing. Lori Schaffer, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility, discusses how consumer oriented industries are leveraging social media and mobility with existing channels; blurring the lines between each and making it a seamless and consistent experience for consumers. This growth in channels also...

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From: MicrosoftBI

Related topics : social media marketing industry / business using social media / retail social media analytics / social media branding for business / social media engagement

Social Media Marketing UK Conference - Trailer - Headz Up Business

Friday 15th November 2013, at Walsall FC - Social Media Marketing Conference. Time 9am-3pm. This one day dedicated event will see Uk's leading Social Media Consultants sharing industry knowledge, tips, secrets, with business delegates to help them understand how to use social media to generate leads, actionable strategies and learn the latest digital marketing trends! 100+ businesses have already booked a ticket to attend. If you are Interested in attending get in touch for this unmissable...

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From: Pushpa Alexander

Related topics : social media marketing conferences / business using social media / marketing through social media / digital media marketing strategy / social media consultant

Social Media Strategies for Fitness Industry Professionals

Today I had the opportunity to speak to over 200 fitness professionals at FILEX 2010 - a national fitness industry conference.

What became apparent to me is that for gym owners, trainers and other in this industy and ANY industry where your contact with clients is very personal and face to face, social media isn't top of mind as a tool to grow your business, expand your reach and position you as an expert.

In this video I provide some simple tips for getting started in social media and...

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From: HerBusiness

Related topics : free social media tools for business / social media strategy / social media tips / social media today / social media blogs

Using Social Media Tools to Build Engagement

Businesses that have a social media strategy as part of their marketing communications plan are well placed to reap the benefits that social media can bring. In this podcast, Beth Perell, VP of Communications and Information Management at Goodwill Industries International discusses how her organization is leveraging the power of social media tools to build engagement with its various customer segments. Beth describes the tactics and tools that Goodwill uses, discusses the differences between...

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From: ATKPAS

Related topics : benefits of social media marketing for business / social media marketing plan / social media management tools / marketing through social media / b2b social media strategy

Media Recruiting Group - The Top Digital Media Recruiters Nationwide

Media Recruiting Group (www.mediarecruiting.com), the leading executive search firm for advertising sales and marketing positions serving the digital media industry nationwide - online, mobile and social media advertising sales, ad ops, ad sales marketing, SEO, SEM and social media positions. Experts in major metropolitan areas like New York, Chicago, Los Angeles, San francisco, Atlanta/Dallas, Toronto and Montreal. MRG also offers digital media sales & marketing training courses. MRG Blog: ...

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From: Steve Goldberg

Related topics : digital media marketing courses / social media marketing courses los angeles / marketing through social media / social media expert / social media firm

Social Media Industry Conference Testimonials 2010 Los Angeles Event

Testimonials from executives attending the 2010 Los Angeles Social Networking and Social Media Conference. Interviews include:Accenture, the US Department of State, Cisco, American Association of Automobiles, Israel Consulate, Intel, The Jim Henson Company, Los Angeles Times and others.

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From: socialnetworkingbiz

Related topics : social media conference / social network conference

Rich Social: Not Your Grandfather's Rich Media

Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.

In this webinar, Marcus Whitney, Founder of Social Rich Media Advertising Platform, Moontoast, and Rick Martira, Senior Director of Marketing &...

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From: Moontoast

Related topics : social media marketing strategies / social media advertising effectiveness / social media brand management / manage social media / social media social

IPF 2013 Jason Falls -- What Social Media Means for YOUR Business, YOUR Customers

It's easy for marketing service providers to be skeptical or even scared of the digital revolution that is upon us. But smart marketers and smart companies—even in the print industry—are embracing social media marketing and the new consumer-driven marketplace to drive their own business and that of their clients. At the 2013 Integrated Print Forum, author and social media influencer Jason Falls will showed us why social media is such a power force and how we can embrace it to drive offline...

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From: integratedprintforum

Related topics : social media marketing industry / social media marketing companies / social media marketing services / social media business / social media integration

Social Media & The Hospitality Industry

Thoughts on social media and the hospitality industry.

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From: s0cialmedia

Related topics : social media industry