Social Consumer Insights: Why social is a vital component for uncovering the right data

Social media is an undeniably powerful influence on today’s market research landscape. It’s far easier to find the voice of the customer online than by conducting focus groups or executing traditional surveys, and online analytics tools allow consumer insights professionals to hone in on discussions that are as as broad, or as narrow, as their activities require.

Social data also provides context that isn’t available with traditional research methods, helping market researchers...

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From: Brandwatch

Related topics : using social media to conduct market research / using social media for marketing research / social media analytics market research / social media intelligence

Social Media: The Value Lies in the Data | Jillian Ney | TEDxUniversityofStrathclyde

In this talk, she explains how social intelligence can be used to better understand customers, changing behaviours and why social intelligence will be the contextual layer that makes artificial intelligence in marketing a reality.

Dr Jillian Ney is the UK’s first Dr of Social Media and Digital Behavioural Scientist. She is an international consultant, lecturer and speaker on digital behavioural intelligence. She helps companies through digital transformation projects by helping them...

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From: TEDx Talks

Related topics : social media intelligence / organizations using social media marketing

The US military mines social media for rich intelligence

Researchers and students at the Naval Postgraduate School in Monterey, California are developing tools to collect targeted data from social media. One piece of Twitter software is already in beta version, being used overseas. If it works as planned, it could change the face of modern intelligence-gathering by the military.

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From: Network World

Related topics : social media software tools / social media intelligence

Get Social Media Intelligence with Rapporative for Gmail

http://successwithgare.com/tipoftheday/ Subscribe for all our Daily Tips, Hacks and General Information about Digital Marketing.

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From: Garry Mclachlan's Online Marketing University

Related topics : social media intelligence

Getting Started: Empowering Employee Advocacy and Mitigating Social Risk

Social media presents endless opportunities for organizations. Today, companies can easily share information, strengthen brand awareness, access market intelligence, and foster meaningful relationships with customers around the globe.

But for organizations in highly regulated industries tapping into this rich market requires navigating compliance regulations. This requires implementing policies and processes to protect your brand and employees. But, with right on-boarding, training,...

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From: Social SafeGuard – Social Media Compliance & Security

Related topics : getting started in social media / company social media policy / social media marketing companies / social media companies / social media marketing policy

Make The Switch

It takes more than a good social media tool to make the most of your social media investment. You need a partner you can count on for training, responsive service, expert guidance—and most importantly, to deliver on their promises. If you're not getting that, you may be throwing away your money.

At Marketwired, we take your business as personally as you do. Our state-of-the-art tools MAP and Heartbeat—powered by Sysomos, our social intelligence engine—help you uncover the crucial...

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From: Marketwired

Related topics : social media marketing tool / social media tools for business / marketing through social media / social media intelligence / social media help

Jon Federico of Microsoft on Social Analytics

At the Incite Group's Social Media Summit, we spoke to Senior Market Researcher at Microsoft Jon Federico on the role of metrics and social intelligence in business. For more on social, see our website on www.socialmediaexplorer.com

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From: Social Media Explorer

Related topics : social media analytics market research / microsoft social media marketing / social media intelligence / social media metrics

Marketwired - MAP, Powered by Sysomos

It takes more than a good social media tool to make the most of your social media investment. You need a partner you can count on for training, responsive service, expert guidance—and most importantly, to deliver on their promises. If you're not getting that, you may be throwing away your money.

At Marketwired, we take your business as personally as you do. Our state-of-the-art tools MAP and Heartbeat—powered by Sysomos, our social intelligence engine—help you uncover the crucial...

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From: Marketwired

Related topics : social media marketing tool / social media marketing companies / marketing through social media / social media intelligence / social media help

Marketwired - Heartbeat, Powered by Sysomos

It takes more than a good social media tool to make the most of your social media investment. You need a partner you can count on for training, responsive service, expert guidance—and most importantly, to deliver on their promises. If you're not getting that, you may be throwing away your money.

At Marketwired, we take your business as personally as you do. Our state-of-the-art tools MAP and Heartbeat—powered by Sysomos, our social intelligence engine—help you uncover the crucial...

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From: Marketwired

Related topics : social media marketing tool / social media marketing companies / marketing through social media / social media intelligence / social media help

Social Recommendations 5 minute version

Social Recommendations will change both the lens through which we see the world as well as the manner in which we experience it. Everything from the media that we consume to the events we attend will be influenced by hyper-relevant results delivered through hierarchical social relationships. This talk demonstrates current efforts to integrate social relationships into recommended user experience including SoMR, the Social Media Recommendation API.

Speaker: Dan Carroll

Dan is the Director of...

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From: DanSoMR

Related topics : social media experience / social media intelligence