Hear how Fiat & ABN AMRO turn social media buzz into actionable insights

A lot of organisations are monitoring social media to respond to threats and track buzz. But the smart ones know that there's more to just monitoring—that conversations on the social web can tell you a lot about where to find your customers, how to market to them, and what to say when you do. Learn how to move beyond buzz, uncover actionable insights from social media, and turn that intelligence into an effective marketing and messaging strategy.

More information: http://adobe.ly/R0AKpJ

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From: Adobe Marketing Cloud

Related topics : monitoring social media conversations / social media intelligence / social media tracking / marketing through social media

RJ Talyor (Geofeedia) Accepts Scale-up Company of the Year Award - $5M-$20M

Geofeedia — Scale-up Company of the Year ($5M-$20M)

Geofeedia’s location-based intelligence and analysis platform allows customers to gain real-time, actionable intelligence through social media monitoring based on publicly available location tagged social media posts. Geofeedia has gained 500 customers, tripled its revenue from 2014 to 2015, and added over 50 employees, most of which were added to the Indianapolis software development team.

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From: TechPoint

Related topics : location based social media intelligence / social media monitoring software

SHED Event - Effectively using Social Media in Learning and Teaching

Have you noticed how students are on Twitter, Facebook, and Instagram all the time? As the saying goes, if you can’t beat them, join them! This session will introduce you to how to use social media tools intelligently and responsibly to instruct, communicate with, and engage students in ways that are familiar and meaningful to them. You will hear about specific social media services and how they can be used for teaching and learning and will have a chance to try them out in the session. You...

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From: Scottish HE Developers

Related topics : using social media / social media services / social media intelligence / social media engagement

Predictive Analytics The Future of Social Media Marketing

Big Data, Intelligent Data, and Programmatic Media have all become buzzwords in the digital marketing industry that few people truly understand, but we all know they are important.

During the Predictive Analytics talk, we will review these terms and make sense of how they mold the future of our industry. Through learning these technologies, marketers can make strategy-rich decisions, use insightful data and engage with consumers more effectively.

Last, we’ll introduce a new term that is...

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From: Social Media Week Miami

Related topics : new media data marketing / social media marketing industry / social media analytics / using social media marketing / social media intelligence

Social Media Week San Francisco: Collective Intelligence Panel

"The Evolution of Listening: From Monitoring to the Collective Intelligence" panel featuring Susan Etlinger, Brian Solis, Jodee Rich & Tim O'Reilly during the 2011 edition of Social Media Week in San Francisco on February 7, 2011.

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From: Ken Yeung

Related topics : social media collective / social media intelligence

Socioboard Pitch Video

Socioboard is the first and ONLY open source software in the world for Social Media Content Management, managing social media accounts, analytics and reporting. It provides a comprehensive dashboard with intelligent analytics and predictive analysis features which collects data points from multiple data sources and classifies them according to more than 1000 categories providing consumer oriented marketing data to businesses and brands.

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From: Socioboard

Related topics : social media software management / manage social media / social media content / social media analytics / social media report

How social media changing our lives | Ahmed Shata | TEDxJeddah

Addressing how smartphones , artificial intelligence , web technologies and social media changed our lives and how much jobs will be done by machines in future .

Programmer and games developer . Master degree in business administration and projects .

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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From: TEDx Talks

Related topics : living social media / social media changed business / social media intelligence

Graduate Marketing Business Programs at Pace University

Learn about new programs in Social Media and Mobile Marketing and Customer Intelligence.

For details on admissions, requirements, and curriculum, visit http://www.pace.edu/lubin/ms-in-social-media-mobile-marketing.

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From: Pace University

Related topics : social media marketing program / marketing through social media / social media intelligence

Digital Marketing Software 101

www.realstorygroup.com

You already know that marketing is evolving and has become increasingly digitally focused. That means today's marketers must be even more proficient using various marketing technologies to be fully effective.

There are many types of tools claiming to provide "digital marketing." If you map capabilities to these tools however, you may need one or more of the following — and probably some others as well:

Lead management tools

Campaign management tools to create...

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From: Real Story Group

Related topics : social media management tools / social media monitoring tools / social media marketing tool / social media types tools / digital media marketing meaning

Social Media Profiling

TrustID enables a review of public profile across multiple social media channels like facebook, LinkedIn, Twitter, Github, Wordpress, etc; of any individual based on an intelligent search based on personal email id. A specialized feature within this service of TrustID also allows secure login to specific social media accounts including Facebook & LinkedIn, to generate a profile summary on those specific social media channels.

Through this service, one can understand a person’s behavior...

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From: TrustID

Related topics : social media sites like facebook / monitoring social media channels / social media services / social media intelligence / social media search