Using Social Media to Promote Your Business

Three top social media experts share their techniques and strategies.

Panelists include:

Brian Fanzo was listed as one of the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.

Yifat Cohen, known as the “G+ Go To Gal,” has deep expertise in the Hangout platform, and travels internationally – from Brazil to Mexico to Israel – to speak on behalf of Google.

Mike Elgan, noted tech journalist and anchor of Tech News Today, has 4.5 million followers on...

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From: Datamation.com

Related topics : business using social media / social media promotion strategy / social media expert / social media intelligence / social media today

Social Media and Data Analytics for Digital Marketing

Today's socially networked businesses need marketers, data analysts, and IT professionals who can work together to draw business intelligence and economic value from social media. Professors Ravi Bapna and Anindya Ghose talk about how our Executive Education social/data course provides the analysis tools and the business context to make smarter use of social media and its data.

For more information on the Carlson School and its research, visit http://www.carlsonschool.umn.edu.

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From: Carlson School of Management

Related topics : social media marketing for business schools / using social media as a market research tool / social media network marketing / social network analysis business / marketing through social media

GfK: Harness the power of social media insights for marketing strategy

While marketers tend to focus on what people are saying about their brands in social media, they sometimes overlook the people who are driving these conversations. In our latest video blog, Cathy Buena (Research Director, GfK Digital Market Intelligence) discusses how GfK helped a major pharma company—by combining social media insights and market research—learn more about how social media was affecting their clinical trials.

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From: GfK

Related topics : social media market research companies / social media marketing strategy / social media marketing companies / social media help / social media intelligence

Social Media Software Demo

Social media discovery program to capture public data by location, hashtags, trends and many other features! Robust reporting tools to collect BIG data using business intelligence/

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From: Melissa DiVietri

Related topics : social media software tools / social media trends / social media report

Selling Your Work, III: Social Media and Surprising Ways to Use It

Most people think the purpose of social media is to develop friends and followers. But there are actually much more intelligent and targeted ways to use social media to promote your writing work. Learn what they are...with New York Times best selling author, Shark Tank contestant, and America's Writing Teacher Michael Levin...because "Books Are My Babies!"

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From: Michael Levin

Related topics : using social media / promotion social media / social media intelligence

How to Drive ROI Through Social Selling - Shane Gibson Keynote Seminar (Full 30 minutes)

http://closingbigger.net 2015 Social Selling Keynote Seminar by Shane Gibson author of Guerrilla Social Media Marketing and Sociable! Full conference keynote speech to the Andrew Westlund Group at the Hanger.

Core lessons covered in the keynote speech:

- The Rules of Engagement in social media for sales professionals

- How to define and hone in on your target “nano-markets” online

- How your social graph impacts your ability to close deals and generate leads.

- How to maximize your...

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From: Shane Gibson

Related topics : social media keynote speech / social media marketing seminars 2015 / social media tools for business professionals / social media monitoring tools / social media search tools

Pitney Bowes -- Five Key Marketing Trends for 2014 - Sky Business in Australia

Sean Richards, Director of Marketing and Product Management for Pitney Bowes Software is interviewed by Sky Business in Australia on the key Marketing Trends for 2014: Social Media, Social Review, Mobile Marketing, Location Intelligence, Mobile ready websites.

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From: Pitney Bowes

Related topics : social media marketing trends 2014 / social media intelligence

User Friendly Social Monitoring Tool

The key to benefiting as much as possible from social media is listening to what your group of audience has to say in regards to you, analyzing the data and, finally, reaching social media business intelligence; utilizing all of these insights to know your clients better and enhance you're advertising strategy. Now a days numerous social media management tools accessible, and covers various social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+ yet before...

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From: Social Media Solutions

Related topics : social media management tools / social media monitoring tools / social media listening tools / social media tools for business / manage social media

How to Find Relevant Leads with Social Media #brandwatchtips

This video will cover how to use social media monitoring to find relevant leads, including:

• Looking for intent to purchase language

• Alerts

• Updates

Find out more here: http://www.brandwatch.com/2014/08/find-relevant-leads-brandwatchtips/

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Brandwatch is powerful social media monitoring, analytics and intelligence tool. Grow your presence, track your influence and understand your audience.

Subscribe now for regular webinars, expert...

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From: Brandwatch

Related topics : social media monitoring tools / social media analytics tools 2014 / social media intelligence

Objectwheel Social Media Platform and Framework

Objectwheel is a new user-definable social media platform and rapid development framework that includes search and a browser that’s based on JavaFX. The platform uses intelligent templates to create content that can be shared via social media with a client app or URL load. Inside the screen designer, end users or programmers drag and drop rich controls and fields onto a blank template and create powerful GUIs. The primary goal is to create a new social media platform that encourages...

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From: JavaOne

Related topics : social media platforms / new social media websites 2013 / social media content / social media search / social media intelligence