Who owns Online PR?

Simon Collister from Edelman (who is now at Weber Shandwick) was interviewed by E-consultancy at one of our Online PR Roundtables in 2008.

We discussed the opportunities and threats to the PR industry as digital channels and social media become an increasingly important element of the PR and marketing mix.

Ownership of Online PR and social media marketing is a hot topic. We have recently surveyed marketers and PR professionals to:

•Establish the importance of Online PR within the PR...

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From: Econsultancy

Related topics : online pr social media / social media online marketing / marketing through social media

"Marketing in Social Media Communities", Ian Towers

Marketers has been always excited about the internet. Now they get even more excited about the internet and the opportunities that are beeing offered to them by web 2.0.

Prof. Dr. Ian Towers, professor of business administration at SRH Hochschule Berlin, talks about what marketers can do with web 2.0 to market their products in social communities. http://www.srh-hochschule-berlin.de

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From: SRH Hochschule Berlin

Related topics : community social marketing / social media internet marketing / marketing through social media

Social Media QR Codes & Geotagging from Supermarket Guru (Ep 5) - Vitrue Social Marketing Minute

Supermarket Guru discusses social media qr codes and geotagging with Vitrue- Certainly we are looking at the Geo-tagging. I think there is a huge opportunity for QR codes as well. To have a product with a QR code and then be able to see a video, not necessarily about the product but what other people have to say about that product. And then being able to tie into YouTube where different people have posted their own reviews.

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From: vitrue

Related topics : social media marketing guru / marketing through social media

Link Business Marketing | Dr Mark D Yates | Linkedin consultancy | Linkedin training

Here at Link Business Marketing we understand that every business needs to invest time in their social media sales and marketing strategies but some businesses simply cannot afford to. Every business decision making connection that a company can turn into a business opportunity, and these opportunities cannot be missed.

Link Business Marketing is a bespoke Linkedin consultancy, Linkedin training, Linkedin speaker and a hire a Linkedin expert service. We strive to produce successful and...

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From: VoiceoverPete - The Voice of Your Story

Related topics : social media marketing business opportunity / social media marketing services

Digital Marketing Interview - Hind Ahmad (Socialobby)

Hind Ahmad (CEO of Socialobby) discusses the importance of Digital Marketing in Kuwait.

She talks about mobile marketing and Instagram in Kuwait, and points out the differences between Social Media and Digital Media. Both entrepreneurs and marketing representatives have huge opportunities in getting a Diploma that provides you with practical, hands-on learning from an internationally recognised qualification.

The first Professional Diploma in Digital Marketing is officially being launched in...

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From: DM3 Institute

Related topics : digital media marketing courses / social media market opportunity / marketing through social media

Cost effective use of Social Media Marketing

http://www.conexisdental.com/webinars/cost-effective-use-of-social-media-marketing/

Presented by: Elio Gatto

Learn how to use Facebook, Twitter, Google+, Linked-in and Youtube to grow your practice.

Learn how to create content that attracts attention and how to encourage readers to share your posts across the social network.

Learn how to generate awareness, build relationships, and develop opportunities for maximum practice growth

Learn how to handle negative comments, how to use paid...

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From: Conexis Dental Services

Related topics : using social media marketing / social media network marketing

UT Dallas NetBase Social Media Competition: Team 3 Finding the Next Killer App

UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...

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From: UTDallas Marketing Program

Related topics : using social media for marketing research / social media listening platforms / social media brand management / social media courses / manage social media

UT Dallas NetBase Social Media Competition: Team 4, Finding the Next Killer App

UT Dallas introduced NetBase, a social media listening platform into many of it's courses in the Masters marketing program (and in the undergraduate marketing program next semester). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine --using only social media-- what "white space" new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and the most important attributes;...

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From: UTDallas Marketing Program

Related topics : using social media for marketing research / social media brand management / social media courses / manage social media / social media marketing proposal

Social Media Marketing Assessment

http://bit.ly/xKjht6 - What do you look like online? Are your Facebook and Twitter profiles working for you? Do you have Social Media Marketing strategies all throughout your online presence? Looking to see what you're doing right? Or what you might be doing wrong? I'm offering just a small number of business owners or marketing specialists the opportunity to have me assess their efforts. I'm giving out a full review afterwards and then we'll meet on the phone for a private 30-minute session...

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From: Kerianne Mellott

Related topics : social media online marketing / social media marketing strategy / marketing through social media / social media small business strategy

Social Media Marketing World Opening Night Networking Party on the USS Midway

We're kicking off Social Media Marketing World 2015 in style with an exclusive event aboard a Naval aircraft carrier—the USS Midway—the world’s largest ship until 1955!

You’ll network with the top social media pros surrounded by warplanes.

Enjoy a once-in-a-lifetime networking opportunity as you experience giant hangar bays, view San Diego from the 4-acre flight deck, fly flight simulators and explore this massive ship.

Enjoy food, warplanes and conversation at our opening-night...

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From: Social Media Examiner

Related topics : social media network marketing / marketing through social media