Social marketing tool for tough times

http://www.yourbusinesschannel.com brings essential viewing to business people and marketers who understand the massive business development opportunities which social media offers, but lack the knowledge and the tools to take advantage of them.

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From: yBC.tv

Related topics : social media marketing business opportunity

An Introduction To Social Media Advertising

Social Media Advertising is relatively new opportunity to expose your brand to millions of users.

In this video Laura explains which social platforms you can advertise on and the various options for each.

Don't forget to Subscribe to our channel to receive a new Digital Marketing video each week!

Check out our other useful Digital Marketing posts at:

https://www.facebook.com/koozai

https://twitter.com/koozai

http://www.koozai.com/blog/

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From: Koozai

Related topics : social media advertising / using social media marketing / social media branding / social media social media

Chadwick Martin Bailey Study On Social Media and Buying

Check out this interesting study by Chadwick Martin Bailey:

Consumers Engaged Via Social Media Are More Likely To Buy, Recommend

http://bit.ly/bjuVjF

"The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to...

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From: Small Business Answers

Related topics : social media market opportunity / marketing via social media / social media for market research / social media marketing firm / social media engagement

Digital Cream London 2012 : B2B Marketers on Social Media

We spoke to a variety of senior B2B marketers at our Digital Cream B2B roundtables in London to get their views on social media.

We discussed the challenges and opportunities B2B's face when identifying audiences, choosing relevant platforms, and developing more relevant approaches to service provision through social.

Discover more information about Econsultancy's B2B services by visiting: http://econsultancy.com//hello/b2b

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From: Econsultancy

Related topics : b2b social media marketing / b2b social media platforms / social media services london / social media marketing services / digital media marketing

Allen Minster Interview Excerpt (Cost of Missed Opportunity

http://www.buildatribe.com Sales, marketing and social media consultants and strategists from St. Louis, Allen Minster and Mason Duchatschek discuss cost of missed opportunity.

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From: buildatribe

Related topics : social media marketing consulting / social media consultant

3 Ways Regulated Industries Can Use Social Media

For those who work in regulated industries like financial, legal, insurance, or health, it can feel like an impossible task to craft a plan to use social media. After all, these industries have heavy rules and requirements and it can feel like more trouble than it's worth.

However, the opportunities for companies in these sectors to use social media marketing are vast. It's just knowing how to proceed that makes all of the difference.

In today's episode of Carrie's Corner, Carrie Kerpen...

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From: Likeable Media

Related topics : using social media marketing / social media marketing companies / social media marketing plan / marketing through social media / social media companies

Building Your Personal Social Media Brand

Social media has given individuals unparalleled opportunities to become their own brands. Hear how some personal brands have became powerful forces, and learn how you can harness the power of the Internet to do the same in this Full Sail University panel featuring Internet Marketing Program Director Rob Croll, Entertainment Business Department Chair Heather Torres, New Media Journalism and Public Relations Course Director David Painter, and Los Angeles-based brand strategist Phil Pallen.

Learn...

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From: Full Sail University

Related topics : social media brand building / social media branding for business / social media marketing business opportunity / social media marketing courses los angeles / marketing through social media

kineticvideo com Social media and new marketing technologies 15582

This program offers information and insights on how facilities can develop a social media strategy that enables them to connect with their existing members, attract prospective members, and track these interactions as leads and sales for their business. Looks at several of the most popular social media platforms (e.g., Twitter, Linkedin®, Facebook®, Foursquare®, Pinterest®, etc.) and points out the opportunities as well as the challenges that exist for leveraging this particular marketing...

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From: Kineticstreaming

Related topics : using social media marketing / social media marketing strategy / business using social media / marketing through social media

Getting Started: Empowering Employee Advocacy and Mitigating Social Risk

Social media presents endless opportunities for organizations. Today, companies can easily share information, strengthen brand awareness, access market intelligence, and foster meaningful relationships with customers around the globe.

But for organizations in highly regulated industries tapping into this rich market requires navigating compliance regulations. This requires implementing policies and processes to protect your brand and employees. But, with right on-boarding, training,...

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From: Social SafeGuard – Social Media Compliance & Security

Related topics : getting started in social media / company social media policy / social media marketing companies / social media companies / social media marketing policy

Making sense of social media: The management challenge

As companies invest more resources in social media, they are facing management challenges related to building consensus, aligning functions and departments, and developing new processes, policies, and training. McKinsey partners Roxanne Divol, David Edelman, and David Court outline practical considerations for addressing the digital marketing opportunity.

This video is from the interactive, "Making sense of social media" http://bit.ly/IYWM5s on McKinsey.com. Read the related article,...

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From: McKinsey & Company

Related topics : social media management company / manage social media / social media relations / social media marketing companies / company social media policy