Tamar Koifman at Luxury Interactive on location-based marketing for luxury brands

Tamar Koifman, social media guru, outlines some best practices for luxury brands who are looking to take better advantage of social media. Here, she talks about location-based marketing like Foursquare, using Louis Vuitton as an example with its London campaign.

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From: eTailEast2010

Related topics : luxury brand social media marketing / advantages of social media marketing campaign / brands using social media / social media branding examples / marketing through social media

Crisis management in a social media landscape

Red Alert: Crisis management in a social media landscape

Your organization faces more crises today than it did last year as a result of social media. This webinar presents a practical approach to dealing with them for communicators and business executives.

What will you learn?

• How social media has changed the nature of crises organizations face

• How to monitor for crises before they get out of control

• A workflow to evaluate your response to a crisis

• Tips about how to...

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From: Morgan McLintic

Related topics : social media and business marketing webinar / manage social media / free social media training / reputation on social media / social media today

Social + Analytics: Does Social Media Opinion Matter?

FutureM 2013 session with Crimson Hexagon

Social media metrics are at the leading edge of marketing and market research practice. However, it's important to distill the useful from the trendy. This panel, lead by Crimson Hexagon, brings together leading marketers to speak honestly about the merits of social data, and to discuss situations when traditional metrics and research should not be discarded in favor of social media analysis. Panelists will dig into which traditional metrics are best,...

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From: FutureMBoston

Related topics : social media analytics market research / using social media for marketing research / social media marketing strategy / social media marketing strategist / why social media matters to your business

How to Create "Social Media ROI," a New Book

Peggy Hatch, publishing director of Direct Marketing IQ, discusses how Social Media ROI will bring true business discipline to your social media program and align with your organization's goals. Author is top branding and marketing expert Olivier Blanchard, who brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. http://store.directmarketingiq.com/store/p/108-Social-Media-ROI.aspx

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From: DMIQTV

Related topics : social media marketing roi / social media branding for business / social media optimization plan / social media optimization strategy / analysis of social media

Create a Dental Social Media Hub - SmartBox Web Marketing

Every dental practice needs a social networking central hub. Your website or blog? Learn how to select the best location in Patient Attraction Podcast 321.

For more information on attracting the patients YOU want, go to http://www.smartboxwebmarketing.com.

http://SmartBoxWebMarketing.com

Call Us: 888.741.1413

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From: SmartBox Web Marketing

Related topics : social media marketing best practices / social media hub / social media networking websites / creating a social networking website

WOMMA TV - WOMMA Summit 2014

Get the inside scoop on WOMMA Summit 2014--the premier word of mouth and social media marketing conference. It's going down November 17-19, at the Loews Hollywood Hotel in Hollywood, CA. Register today at www.wommasummit.com

Now in its 8th year, WOMMA Summit rounds up word of mouth and social media marketing industry leaders, experts, innovators and talented practitioners from across a wide variety of industries, brands, agencies and service providers. It’s the bee’s knees of word of mouth...

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From: WatchWOMMA

Related topics : social media marketing conferences / social media marketing services / social media marketing agency / social media for market research / marketing through social media

iStrategy London May 2012 - Sponsor Testimonial - Digital & Social Media Marketing Conference

http://www.istrategyconference.com

iStrategy Digital Marketing and Social Media Conference is a two-day conference, including attendees from digital managers up to CMOs and C-Suite professionals, all learning from digital best practice from established brands and key agencies.

The next European conference will also be in London in November:

http://www.istrategyconference.com/events/london/

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From: iStrategy

Related topics : social media marketing conferences / digital media marketing agency / marketing through social media

Marketing alcohol: Diageo interview

Facebook's appeal to a younger demographic has meant the alcohol industry's use of the social networking site for marketing has caused raised eyebrows among critics. Meanwhile Bacardi, Pernod Ricard and Diageo have joined forces for self-regulation to pre-empt legislation on responsible marketing practices in social media.

Andy Fennell, Diageo's chief marketing officer, spoke with TM's Muireann Bolger about the ethics and challenges of marketing alcohol. The company's recent deal with...

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From: TheMarketerVideo

Related topics : social media marketing best practices / marketing on social network sites / social media marketing companies

Restaurant Social Marketing Strategy

Practical Restaurant Marketing Ideas: To increase profits, use the power of positive social media to let new patrons know they've made a good decision and give them an idea of what to order - based on the opinions of others. Among restaurant marketing tips for restaurant owners, the use of social reviews in your physical business is probably the hottest.

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From: Erving Johnston

Related topics : social media marketing ideas for restaurants / marketing through social media

How can recruiters engage candidates on social media?

Charlie Knight, Marketing Manager at Vine Resources, discusses some best practices for how recruitment companies can engage candidates better on social media

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From: Vine Resources

Related topics : social media for recruitment companies / social media management company / social media marketing companies / social media marketing best practices / marketing through social media