"Social Media Metrics" - Thoughtful China
www.thoughtfulchina.com
The internet has become a powerful marketing platform in China so, unsurprisingly, advertisers have eagerly jumped into digital media to accelerate brand engagement, activation, leads and sales. What is surprising is how little marketers know about calculating the effectiveness of online campaigns, especially when social media is involved.
From: ThoughtfulChina
Related topics : social media platforms in china / advertising internet marketing media online / social media marketing campaign / social media metrics
How To Easily Add Google Analytics to Socialtap Reports
http://social-tap.com
Free 14-Day Trial http://social-tap.com/pricing
Free Trial * No Risk
Social Media Management Tools for Small Business
In this video we show you how to add your google analytics account for your website to the Socialtap Custom Reports.
Socialtap is a Powerful Digital Marketing & Social Media Management Tool used for Engagement, Smart Content Publishing, Brand & Reputation Monitoring and Social ROI Metrics. Whether you’re an Entrepreneur, Small Business Owner or a...
From: Socialtap
Related topics : social media monitoring tools free trial / free social media reputation management tools / free social media tools for small business / social media brand management / social media marketing small business
Building Your Action Plan for Social Media Marketing
At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School....
From: Columbia Business School
Related topics : social media marketing plan / social media marketing conferences / social media marketing strategy for schools / social media reputation management / social media plan
How to Track Social Media ROI by Katy Katz
When it comes to social media, there are a ton of potential metrics to look at – impressions, likes, views, clicks, tweets. But what really matters and how are these actions affecting your bottom line? Tune into this webinar to find out what is important to measure, and how to go about doing it, to ensure you are fully tracking the impact of your efforts.
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Academy of Internet Marketing - http://webpromo.expert/
From: 42DM formerly WebPromo
Related topics : social media roi metrics / social media tracking
The Story of Social Media in 2013 #SocialStory2013
This year was all about social, and we've got the data to prove it! The facts are clear as day when it comes to next year's social media game plan. Are you ready to take your team to the next level with storytelling and a new way to look at social customer care?
Find out more at http://socialbakers.com or follow #SocialStory2013 on Twitter.
Don't forget to subscribe for the latest on social media news, advice, and analytics!
Data sources:
- Facebook Q3 public filings
- Twitter public...
From: Socialbakers.com
Related topics : social media twitter / social media news / social media analytics / social media metrics
Countdown to ISM2016:5 Steps to a Social Media Marketing Strategy
Looking to launch a new social media marketing campaign? Source One's Marketing Project Analyst has you covered, whether you plan on sourcing a social media marketing agency or gearing up to launch the campaign in-house. Skipor shares her five tips for creating a social strategy aligned with your company's brand, how to approach content development, and what metrics to track for ongoing success.
From: Source One Management Services, LLC
Related topics : social media marketing campaign plan / social media marketing strategy steps / social media marketing agency / social media marketing companies / marketing through social media
Socialtap - #4 Monitor Your Brand & Keywords, Insert Your Business Into The Social Conversations.
http://social-tap.com
Free 14-Day Trial http://social-tap.com/pricing
Free Trial * No Risk
Social Media Management Tools for Small Business
In this video we show you how to setup & monitor your brand & keywords and then engage. Also covered: Monitoring review sites, setup monitoring RSS feeds, live facebook & twitter brand searches, trending hashtags and wordclouds. Getting Started Video #4.
Socialtap is a Powerful Digital Marketing & Social Media Management Tool used for Engagement, Smart...
From: Socialtap
Related topics : social media monitoring tools free trial / free social media reputation management tools / social media brand management / social media marketing small business / monitoring social media metrics
How to link social data to business KPIs
Using Talkwalker's custom indicators, social media metrics can be easily correlated with website traffic figures, PR spending, customer retention rate and more. Learn how to improve the way you measure marketing performance with this short video.
From: Talkwalker
Related topics : business using social media / best social media websites for businesses
Avinash Kaushik's 4 key metrics to measure social media success
Avinash Kaushik, Google's Digital Marketing Evangelist, talked to Adaline Lau, ClickZ.asia Editor, right after his inspiring opening keynote address at SES Hong Kong 2012.
During this interview, Avinash shared his four key metrics that digital marketers should consider when measuring the success of their social media campaigns:
- Conversation rate
- Amplification rate
- Applause rate
- Economic value
For more information about SES events near you, visit www.SESConference.com
To keep up...
From: SESAsia
Related topics : measuring social media success / latest trends in social media marketing
How To Integrate Social Media & Ecommerce | Two Minute Tuesdays
http://www.volusion.com/social-store-builder.asp - In this video, Volusion will help you mix Social Media with your Ecommerce store by integrating different channels, such as your Blog, Twitter and Facebook, setting your goals, establishing metrics and more. In just five simple steps you can get your online store optimized and start selling your products on social media channels.
From: Volusion
Related topics : social media integration / social media help / social media optimization / social media blogs