Selected videos for topic: social media research
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5. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
From: NetworkedInsights
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
6. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
From: NetworkedInsights
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
2. Old Man Nielsen vs New Market Research - SxSW 2009
Have traditional surveys and focus groups gone the way of the dodo? Can social media really get to the heart of customer sentiment? This panel will discuss, based on real company experiences, what combination of traditional and social media market research companies need to use to truly understand their customers. Panelists: Daniel Neely, Founder & CEO, Networked Insights; Dave McClure, Troublemaker, Founders Fund; Jim Schroer, Founder, EngageNextGen; Michael J Lambie, Digital Research...
From: NetworkedInsights
Related topics : social media vs traditional marketing research / social media market research companies / social media marketing companies / social network marketing companies / marketing through social media
James Kane on Loyalty, Brand Complacency & Social Media
Book author and leading researcher on the science of loyalty, James Kane, spoke with Tactics following his General Session keynote at the PRSA 2015 International Conference in Atlanta. Here, he discusses social media measurement, brand complacency and the value of relationships. Read more on Kane in the December 2015 issue of Tactics: http://bit.ly/1YxVfhT.
From: PRSA National
Related topics : social media branding book
RSA® Conference 2011 -- Mapping an Organization's DNA Using Social Media
Visit http://www.rsaconference.com for more information about the RSA® Conference
This session will depict a detailed research into the social media presence of a random sample of 20 businesses and their employees who are active on social networks. The objective is to map out the DNA of the organization, and demonstrate the relative ease with which applications such as Twitter and Facebook can be leveraged to gather advanced business intelligence.
From: RSA Conference
Related topics : organizations using social media / research social media
Make the Switch - MAP
Imagine you're a mega-brand like Coca-Cola. How do you properly leverage social media as a research and development tool? How do you sort through the social clutter to find relevant conversations to plan campaigns, prices or products? You rely on MAP, powered by Sysomos. The world's most talked-about brands trust the world's most celebrated social media business intelligence platform. Understand what people are saying now and look back at 2 years of social conversations about any topic. Simply...
From: Marketwired
Related topics : social media platforms for business / research social media / social media intelligence
Kevin Clauson Identifies Missed Opportunities to Involve Academia in Social Media Research
Kevin Clauson, Associate Professor at Nova Southeastern University, discusses his research in consumer health informatics, and the idea of factual accuracy vs. factual omission in the information that patients obtain from the Web
From: pixelsandpills
Related topics : missed social media opportunity / social media research
Research into the Challenges, Usage and Benefits of social media in Higher Education Institutions
Kathryn Chedgzoy, Development & Alumni Relations Officer at Warwick Business School (University of Warwick) discusses how her institution is adopting a social media strategy.
From: Jadu
Related topics : benefits of social media in education / benefits of social media for business / social media strategy
How Social Networks Work & Why That Matters for Social Media Part 3
Video of Voice-Over PowerPoint presentation with simple explanation of network and systems properties that impact social media applications. Part 3 of 3.
Dr. Pamela Rutledge
Media Psychology Research Center http://www.mprcenter.org
From: Pamela Rutledge
Related topics : social media network / research social media
It's Harder Than It Looks: What Musicians Can Teach Us About Engaging Markets
FutureM 2013 session with Nancy Baym
Social Media seems to be a marketers dream with so many ways to reach and listen to current and potential customers. In the music industry, "connect with audiences" has become a catch phrase. But when you look closely at what musicians and music marketers have to do to connect with audiences, you realize it takes a lot more than showing up. Show up for this session to see the difficult and sometimes dark parts musicians face in building and maintaining...
From: FutureMBoston
Related topics : social media for market research / social media marketing for musicians