Measure Social Media ROI using Google Analytics Goals & Segmentation

It's easy to get wrapped up measuring the wrong things and lose focus when it comes to social media. This video shows how to measure the true ROI of your social media campaigns using Google Analytics goals and segmentation.

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From: webapptv

Related topics : measuring social media roi / social media measurement / social media analytics

Digital Air Strike Fall 2012 Automotive Social Media and Reputation Management Study

You can sign up for a webinar based on our study here: http://digitalairstrike.com/getsocialorgohome/

Digital Air Strike surveyed 1600 car buyers to see how they used social media and review sites during the automotive purchase process. Finding show that automotive dealers who invest in social media and reputation management will profit. Dealers -- get social or go home!

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From: Digital Air Strike

Related topics : social media reputation management / reputation on social media / manage social media / car dealer reputation management / social media media

Social Media Soldiers - British Army 77th Bridage

The 77th Brigade and the Social Media Army Soldiers

The British army is creating a special force of Facebook warriors, skilled in psychological operations and use of social media to engage in unconventional Cyber warfare in the information age.

The 77th Brigade, to be based in Hermitage, near Newbury, in Berkshire, will be about 1,500-strong and formed of units drawn from across the army. It will formally come into being in April.

The brigade will be responsible for what is described as...

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From: INFOtruth

Related topics : social psychology media / social media engagement / social media news

Admissions Live: Student Take-Over, Social Media Goals for 2014

Social media interns and student ambassadors tak over this episode of Admissions Live and present their goals for the 2013-2014 academic year. Host Ashley Hennigan introduces the group before handing over the broadcast to Erin Supinka (Rochester Institute of Technology,) Alex Kowalsky (University of Wisconsin -- Madison,) Avery Johnson (University of San Diego) and Emma Daitz (Champlain College.) Hear their thoughts on representing their universities, favorite projects and more.

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From: Higher Ed Live

Related topics : college students and social media / internal social media / social media social media

Social Media Marketing (MKTG 35056, Fall 2015 CRN 15914) - Kent State University

Fall 2015 CRN 15914

Get a feel for the course by looking at:

Spring 2015 Syllabus: http://tinyurl.com/pqcathv

Spring 2015 Schedule: http://tinyurl.com/mkpxno4

Special thanks to my students Lawerence (https://twitter.com/LawerenceLk), Allyssa (https://twitter.com/Allyssa_Manning), Adam (https://twitter.com/Firstman529) Brian G, and Brian C for appearing.

For more info contact Dr. Colin Campbell (colincam@kent.edu or https://twitter.com/mrcol)

Course Catalog Description:

This special topics...

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From: Colin Campbell

Related topics : social media online marketing / social media marketing firm / social media brand management / social media courses / social media social

A DMO Deep Dive into Social Media

From awareness generation to on the ground communication, destination marketing organizations (DMOs) are rapidly deploying social media campaigns. This webinar reveals how destinations structure and deploy their budget and staff to tackle social media challenges.

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From: Development Counsellors International

Related topics : marketing communications social media / social media marketing campaign / marketing through social media

Social Media Coordinator Recruitment!

Think you could be the next Social Media Coordinator for MU Strategic Communication for 2014-2015? Apply now! Here's how...

What We Need:

--Letter of interest explaining the merits of your application and your experience with social media (800 words or less)

--Resume/curriculum vitae (with references)

Send your application materials to stemmlej@missouri.edu by NOON, March 21, 2014.

Be sure to follow MU Strategic Communication on Facebook, Twitter, LinkedIn and Instagram!

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From: MU Strategic Communication

Related topics : social media coordinator / social media media

Using KPIs to understand the ROI of social media campaigns

Working out the return on investment of social media campaigns can be a real challenge. This short video discusses the benefits of creating specific key performance indicators that will provide metrics to allow better measurement of the ROI achieved by each campaign.

Created by B2B specialist agency Napier (www.napier.co.uk), this video will help you determine the return on investment (ROI) from any social media campaign.

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From: NapierPR

Related topics : b2b social media campaigns / measuring social media roi / social media help / social media specialist

1/3 Social Media in Large Organizations: Dan Schick

Part 1 of 3: Dan Schick discusses successful social media in large organizations. Highlights: Establishing policies and guidelines for social media use. This Moose Camp discussion was held at Northern Voice 2009 (Friday Feb 20th, 2009) at UBC Forestry Sciences 2424 Main Mall, Vancouver BC in Room 1402 16:00pm PST. Recorded by Jason Chiu with Sanyo Xacti CG9.

NorthernVoice Wiki: http://northernvoice.pbwiki.com/MooseCamp+2009

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From: ThePaperBottle

Related topics : organizations using social media / social media policy / social media social

Search and Social Marketing Agency - Sleeping Giant Media

Sleeping Giant Media are a multi-award winning, fast growing search and social marketing agency based in Kent, with an office in London. We provide Search Engine Optimisation, Pay Per Click, Social media marketing, content and rich media services.

"It's our job to make sure our client's customers can find them online so that site traffic, and therefore, sales are increased"

See more information:

Website: http://www.sleepinggiantmedia.co.uk/

Twitter:...

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From: Sleeping Giant Media

Related topics : search engine marketing social media / social media marketing services / social media content / social media information