Social Media Thought Leadership from Supermarket Guru (Ep 10) - Vitrue Social Marketing Minute

Supermarket Guru discusses social media thought leadership with Vitrue - It's a challenge today to keep up with everything that's going on. What I have to do is not only to read the blogs, but I have to constantly Google every aspect of everything that I want to know every single day. My challenge is to be able to gather all that information and synthesize it into what our consumers and our b2b readers need to know about the food world and consumer trends.

View more

From: vitrue

Related topics : social media marketing guru / social media today

Social Media Week '14 London: Are Gifs The Future Of Marketing?

We gathered with experts from Thomson Reuters and B2B Marketing magazine for a fun and imaginative panel that explores using short-form media such as GIFs and Vines as part of larger B2B content marketing campaigns.

View more

From: Text100

Related topics : b2b social media marketing

B2B Social Media Marketing: A successful LinkedIn InMail strategy

(http://www.marketingsherpa.com/webinars ) Watch Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and Daniel Burstein, Director of Editorial Content, MECLABS, as they discussed how DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers.

View more

From: MarketingSherpa

Related topics : b2b social media marketing / social media marketing strategy / b2b social media strategy

Unique B2B Social Media Marketing and Interactive Training

3M approached Second City Communications with three different objectives: develop content to feed online marketing initiatives and improve lead generation, hold improv-based training for sales crew to improve pitches and create mobile training videos that tackle key training points. Humorous, engaging videos, interactive training, and online support...

Just what the doctor ordered.

For more information, visit http://www.secondcitycommunications.com

View more

From: SecondCityBiz

Related topics : b2b social media marketing

SAP's Business-to-Business (B2B) Marketing Strategy at the Adobe Summit 2013

http://spr.ly/YTSAP Shawn Burns, Global Vice President, Digital Marketing at SAP and Dan Barnicle, MD, SapientNitro, share SAP's Business-to-Business (B2B) Marketing Strategy at the Adobe Summit 2013. They explain how a shift has occurred in the business-to-business (B2B) marketing space making it time to rethink outdated notions of the B2B Customer Experience. Learn how SAP is addressing today's digital marketing challenges and is optimizing customer experience by integrating Search Marketing,...

View more

From: SAP

Related topics : social marketing business / b2b social media marketing / digital media marketing strategy / social media marketing strategy

B2B Marketing Survey

http://joeghostwriter.com Joe Ghostwriter is a content marketer and strategist. He helps clients use content marketing and social media to expand their customer base and increase sales. You can send comments or questions to joe@joeghostwriter.com.

View more

From: JoeGhostwriter

Related topics : using social media marketing / marketing through social media / social media content

Bryan Kramer, CEO of PureMatter, on the role of social media in marketing. (BMA Colorado)

Bryan Kramer, CEO of PureMatter, answers "What's new in the world of social media?"

Bryan Kramer was a featured speaker on Sept. 19, 2013, at the Colorado Chapter of the Business Marketing Association's (BMA Colorado) "B2B Rising: The Revolution in Marketing Leadership," a 1/2-day regional conference for business leaders focusing on navigating the new marketing landscape.

View more

From: Bma Colorado

Related topics : b2b social media marketing

Creating Emotional Brands - B2B Marketing Summit - Scot McKee

Presentation by Scot McKee, Managing Director, Birddog at the B2B Marketing Summit, London, June 2012.

In this Birddog Case Study for Dyneema(R) - the world's strongest fiber - McKee explains how B2B brands can create emotional brand resonance across multiple online channels to maximize ROI and deliver increased customer engagement. The B2B Marketing Summit plays host to a presentation of explanation, insight and case study example from the practical world of B2B brand building, digital...

View more

From: BirddogB2B

Related topics : b2b social media case studies / social media branding strategy

Measuring Social Success in a B2B World – a LEWIS event during Social Media Week London

This event was part of Social Media Week London and AMEC Measurement Month. The discussion, led by Giles Peddy, Group Managing Director UK of LEWIS, featured an expert panel that included: Lance Concannon, UK Marketing Manager at Sysomos; Gugs Sarna, Head of LEWIS Pulse UK; and Michelle Urwin, UKI Marketing Manager at Basware.

This is a recording of the Periscope live streaming of the panel event.

View more

From: LEWIS PR

Related topics : social media marketing events london

Karen Strunks Testimonial for CMA Video - Birmingham Social Media Cafe

Karen Strunks of the Birmingham Social Media Cafe provided a testimonial video for CMA Video talking about working with the CMA Video team and how she uses video production in her marketing and social media strategy. Filmed at the BSMC event at the ICC in Birmingham.

CMA Video operate in the B2B sector making corporate video productions, conference filming, seminar filming, animation videos, motion graphics, testimonial videos and event filming. For more information and more video production...

View more

From: CMA Video

Related topics : birmingham social media cafe / social media marketing strategy example / social media social