Exclusive Interview: Social media activism and the online information war over Ukraine

Social media has emerged as one of the key battlegrounds in the information war currently being fought over Ukraine, but how effective are the armies of online activists which the conflict has unleashed? Kyiv-based Canadian advertising executive Luc Chenier recently ran an online campaign on crowdspeaking platform Thunderclap in a bid to raise awareness over the plight of Ukrainian pilot Nadiya Savchenko. Chenier visited the Ukraine Today newsroom to discuss the campaign and explore the...

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From: UKRAINE TODAY

Related topics : online social media websites / social media advertising campaigns / social media today

Marketing to smile about | Moving Targets

Professional social media puts a face to a business allowing consumers to make smart buying decisions. Moving Targets makes your business known, heard and seen better than any other social media advertisement business. Moving Targets Marketing: movingtargets.com

Our blend of traditional strategy with modern tactics allows us to leverage direct mail, with email and social marketing into well-designed campaigns.

Facebook: https://www.facebook.com/MovingTargets.MT

Twitter:...

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From: Moving Targets

Related topics : social media marketing campaign / social media business / marketing through social media / social media advertising campaigns / direct marketing media strategy

ENTR 275R Lecture Series- Alison J. Herzog

Alison J. Herzog has developed global marketing strategies for some of the most engaged brands globally. She currently manages digital and social media initiatives for the largest family history organization in the world.

Working cross-functionally with PR, marketing teams, product and customer care leaders, Herzog has designed and implemented International programs in emerging digital and social technologies for enterprise companies. Known for innovation and tactical straightforwardness,...

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From: BYUHawaii

Related topics : marketing communications and media management / social media marketing strategy / social media brand management / social media marketing companies / social media branding strategy

Media Tweakers Social Media Management - Where Should You Spend Facebook Advertising Dollars?

As smart marketers accept that Facebook advertising should be part of a strategy for success on the site, many more advertisers aren’t sure how to best spend their money for lasting results. Here are few tips that could help you in Facebook Advertising.

Start a campaign with us today for fast results. Contact us now (707) 623-9831 for a free consultation. Find out more about us www.mediatweakers.com/about

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From: Anne McGivern at Media Tweakers

Related topics : social media advertising spend / social media marketing spend / manage social media

Supercharge your website traffic with social media marketing | GoDaddy Hangout

Hootsuite's SMB Resource Site: https://Hootsuite.com/small-business

Downloadable EBook: http://hootsuite.com/content/download/4958/86764/version/2/file/hootsuite-driving-website-traffic-ebook.pdf

When it comes to driving engaged traffic to your website, social media marketing is a powerful complement to more traditional methods such as SEO, paid advertising and email campaigns. Join GoDaddy and Hootsuite, the world's most widely used small business social relationship platform, to learn how...

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From: GoDaddy

Related topics : social media marketing websites / social media small business tips / social media for small business / social media engagement / seo and social media

Plan for Success: Create a Social Media Plan for 2015 | Moving Targets

A plan for your social media presence is crucial to the success of your overall marketing strategy and, by extension, your business. In this webinar, learn the most important factors for creating a social media plan that aligns with your business goals, including which up-and-coming trends you need to keep an eye on, how to budget for social advertising and how to track your progress. This webinar was sponsored by the Tire Industry Association and presented by Moving Targets. Moving Targets...

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From: Moving Targets

Related topics : social media marketing campaign plan / social media and business marketing webinar / direct marketing media plan / social media advertising campaigns / social media strategy

GAJO - Social Media Audience Targeting Platform

Find your target audience on social media quickly and easily. The Gajo platform identifies the most relevant audience segments for brands on various social media channels, enabling companies to target these audience segments with highly relevant and personalised advertising.

This technology builds on human language processing and machine learning capabilities to identify content that contains expressions of purchase intent and switch intent as well as other signals relevant to specific...

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From: ADAPT Centre

Related topics : social media audience segmentation / social media advertising companies / social media branding / social media social

Smart Digital Reach - Social Media Solutions

http://www.smartdigitalreach.com/

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Smart Digital Reach is a hybrid Social Media Marketing Agency that helps SME's to reach their customers by leveraging Social Media Marketing and Online Advertising. We help our clients build their online presence and brand awareness by continually improving their online visibility.

We help businesses to effectively reach their target market or core...

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From: Smart Digital Reach

Related topics : social media online marketing / social media marketing agency / digital media marketing agency / social media advertising agency / social media help

Weibo-Nielsen deal to give advertisers more data

Digital Marketing News;

http://webcertain.tv

Marketers in China have had a significant boost after Weibo agreed a deal with data management firm, Nielsen.

The new deal will enable marketers to see if their advertising campaigns on the social media site, are reaching their intended targets.

According to Nielson, it will provide a digital measurement ratings standard, created from data taken from Weibo itself.

The two businesses will work alongside Tencent, to develop a means of being able to...

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From: Webcertain TV

Related topics : social media advertising campaigns / social media marketing campaign

Longer Thicker Eyelashes: LashemUSA Hispanic Market Advertising Campaign

The Hispanic market launch of the Lashem brand (BBeautiful Products LLC) anti-aging preventive eye care and eyelash products is a specialty of Power Media Group. The campaign will focus on Lashem's Measureable Difference Lash Gel. Along with a targeted national print media placement, a full production television commercial airing in 21 major Hispanic TV stations. This activity will run concurrent with a dynamic social media campaign to interact with Lashem consumers at LashemUSA.com...

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From: LashemUSA

Related topics : hispanic social media campaigns / social media marketing campaign / social media advertising campaigns