Best Practices for Using Social Listening to Generate Leads and Accelerate Sales

Social media listening tools have been around for a while now. They enable marketers to identify and assess what’s being said about their brand and products. Most marketers understand the benefits of these tools at a high level, including reputation management, generating leads, attracting customers, identifying influencers and improving customer service. 

But most B2B marketers still wonder, how can I actually use the data from my social listening activities in a way that helps me generate...

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From: info 18

Related topics : organizations using social media marketing / social media listening tools / social media listening / social media reputation management tools / social media management tools

Keynote Speaker Gerd Leonhard: The Future of Social Media Gerd Leonhard Picnic 2009 Amsterdam Part 1

Part 1 of my PICNIC 2009 talk on the next 5 years in Social Media. Topics: why the world's OS is 'going social', why conversation and engagement not monolog and control is the only way forward, about the coming 'extreme Reputation Economy', why social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See http://www.mediafuturist.com/2009/09/the-next-5-years-in-social-media-picnic-09.html for more details and the PDF download Special thanks to the great...

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From: Gerd Leonhard

Related topics : world social media / reputation on social media

Airline Social Media Outlook Report 2016

SimpliFlying surveyed 113 airline and aviation firms on the future of social media and how they will engage the connected travellers in 2016 and beyond.

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From: Shashank Nigam

Related topics : social media firm / social media report / social media engagement

Social Media Guidelines at Linde

The rapid development of social media means it is now an essential tool for our company and the way we communicate. A growing number of platforms have emerged, allowing people with common interests to interact over the internet. Round-the-clock, unrestricted access to information and the ability to give instant feedback have fundamentally changed the way we interact.

As a company, we need to be ready to engage actively with the "democratic consumer": the social media user who is better informed...

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From: Linde

Related topics : social media tools meaning / social media rules of engagement / social media platforms meaning / social media help / online social media

Study: How social media impacts consumer spending

Ram Bezawada, PhD, associate professor of marketing in the UB School of Management, says that for businesses using social media, posts with high engagement have the greatest impact on customer spending. Learn more: http://mgt.buffalo.edu/content/mgt/about/news.host.html/content/shared/mgt/news/how-social-media-impacts-consumer-spending.detail.html

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From: UB School of Management

Related topics : social media impact on business / business using social media / social media content / social media engagement / manage social media

Live at 9: Analysis on the Social Media Activity of the 2016 Presidential candidates

A brief analysis on the Social Media activity and engagement of the 2016 Uganda Presidential Apsirants with Expert analysis from the NBS Head of Digital Marketing, John Birungi Babirukamu

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From: NBS TV Uganda

Related topics : analysis of social media

Engaging your audience on social media

While social platforms provide an attractive channel for companies wishing to market to their audiences, resist the ‘hard-sell approach’. Digital communications expert Mike Stopforth explains why and how you should go about building credibility and trust before trying to sell to audiences on social platforms.

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From: Telkom

Related topics : social media audience engagement / social media platforms for marketing / social media marketing companies

What is #hcsmca (Health Care Social Media Canada)?

This is the fourth in Ontario Hospital Association's social media video series that been developed to enhance your understanding of social media, and how best to leverage its growing popularity, specifically as it relates to health care.

Individuals are no longer passive users, but rather active content developers and communicators. They are driving conversations, and creating and engaging communities in new ways.

Colleen Young, Founder of Health Care Social Media Canada (#hcsmca),...

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From: Ontario Hospital Association

Related topics : social media canada / social media engagement / social media content / social media social

How to Drive ROI Through Social Selling - Shane Gibson Keynote Seminar (Full 30 minutes)

http://closingbigger.net 2015 Social Selling Keynote Seminar by Shane Gibson author of Guerrilla Social Media Marketing and Sociable! Full conference keynote speech to the Andrew Westlund Group at the Hanger.

Core lessons covered in the keynote speech:

- The Rules of Engagement in social media for sales professionals

- How to define and hone in on your target “nano-markets” online

- How your social graph impacts your ability to close deals and generate leads.

- How to maximize your...

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From: Shane Gibson

Related topics : social media keynote speech / social media marketing seminars 2015 / social media tools for business professionals / social media monitoring tools / social media search tools

#SEJThinkTank: Social Media on a Budget for Nonprofits & Small Businesses by Caitlin Rulien

The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.

Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.

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From: Search Engine Journal

Related topics : social media tools for small business / social media management tools / manage social media / social media audience engagement / social media help