YEC's Shama Kabani Talks About Social Media Marketing for B2B and B2C Nonprofits

Get real-world advice (free) from some of the coolest entrepreneurs in the world: http://mystartuplab.com // YEC's Shama Kabani, author, speaker and CEO of The Marketing Zen Group, talks about social media marketing, the future of social, and how to land your first clients during a #StartupLab live chat. #StartupLab is a free virtual mentorship program presented by Citi and created by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world's most...

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From: YEC

Related topics : b2b social media marketing / social media marketing small business / marketing through social media

Tam Tam: social media B2B marketing

Jeroen Heydendael, senior web consultant coming from Netherlands and working for the web communication group TAM TAM, introduces the essential concepts of online social media marketing.

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From: Riccardo Ugo

Related topics : b2b social media marketing / social media consultant

B2B Social Media Marketing With Deloitte

We had a chat to two of Deloitte's B2B marketers, Jonathan Houston and David Graham. We explored the idea of a social business, looked at the impact of social media on a business and how manage this constant challenge. ROI measurement is a big issue, which we touched on in more hangouts.

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From: Michael Cowen

Related topics : social media marketing ideas for business / manage social media

Social Selling Insights into the B2B Buyer's Journey in 2017

In Poolside Sales Chat Episode 27, Bernie Borges digs into the B2B buyer's journey. He discusses how 75% of B2B buyers are using social media and what B2B sales and marketing professionals can expect in 2017.

Take a closer look to discover the three key attributes of the B2B buyer and the three phases of the buyer's journey, and how B2B sales and marketing professionals must engage with the buyer in 2017.

Download our Guide: 8 Reasons Sales People Must Use Social Media:...

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From: Social Business Engine

Related topics : social media and the buyer's journey / b2b social media marketing / using social media marketing

10 Things LinkedIn Must Improve To Remain Relevant In B2B Social Marketing

When it comes to business-to-business (B2B) social network, LinkedIn is the gorilla, and has certainly started to act like one. Why do I say that? Well, it’s based on a lack of innovation. The stock price is down, and the analysts are no longer sure – the future is not as clear as it used to be. Believe it or not, LinkedIn has been around for well over a decade now. It is older than YouTube. In the beginning, it was an incredible tool for upgrading your static Rolodex into a dynamic...

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From: ZINFI Technologies, Inc.

Related topics : online business social network / social marketing business

Leverage social media for B2B marketing with large businesses, with Christer Holloman

Want to know how to use social media to improve your online B2B marketing campaigns?

In this interview with White Hat Media’s Jeremy Spiller, Christer Holloman, digital marketing expert, talks about the difficulties large businesses face when tasked with capturing online business networks for business opportunities. Focusing on examples from his many talks and discussion groups, Holloman advises companies to seek out business-focused social networks, such as LinkedIn, to help reduce costs...

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From: White Hat Media

Related topics : social media marketing business opportunity / online business social network / social media marketing companies / social media marketing websites / digital media marketing

Using social media to promote B2B events

Many B2B marketers look jealously at their B2C colleagues who seem to have so many more opportunities to use social media, and then ignore the opportunity to use social media to promote events. Trade shows, conferences and meetings are great opportunities for B2B brands to build engagement though social media.

Get ideas of how you could use social media to increase engagement when you next hold a meeting or exhibit at a show in this short video from B2B specialist agency Napier...

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From: NapierPR

Related topics : brands using social media / social media branding / social media conference / marketing through social media

2015 B2B Video Content Marketing Survey Results

The Web Video Marketing Council, in partnership with ReelSEO and Flimp Media, has released its fourth-annual Online Video Marketing Survey Trends Results.

The report provides valuable trends data and insights into how B2B companies are using online video for sales and marketing, including branding, lead generation, social media, mobile marketing, email marketing, search marketing and paid online advertising.

Some of the other topics covered in the report are the number of videos produced,...

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From: Flimp Media Boston

Related topics : social media online marketing / social media marketing companies

Marketing Internship at Lead Creation - Martina's experience

A B2B social media marketing internship at Lead Creation: learn how it will help landing your Dream Job according to this international student. leadcreation.com.au/careers

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From: Lead Creation

Related topics : social media marketing internships / marketing through social media

Money and Time Saving Tips for Creating Benchmarks in Social Media

The big question for most B2B marketers is how do I know if my social media program is working? The answer is to create benchmarks. Because social media is new, it doesn't have traditional benchmarks like other types of media. That means B2B marketers have to come up with different ways of measuring their social media programs to find out if they are successful. Katie Paine of KDPaine and Partners sat down with Kyla Cullinane at the MarketingProfs B2B Forum to explain her best practices when it...

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From: MarketingProfs

Related topics : b2b social media marketing / marketing through social media / social media tips