How B2B Marketers Can Get Started With Social Media

Adam Darowski and Michelle Riggen-Ransom, both of BatchBlue Software, explain how small businesses -- particularly those in B2B markets -- can get started with Twitter and other social networks.

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From: HubSpot

Related topics : getting started in social media / b2b social media marketing / social media marketing small business / social media network marketing / social media marketing software

2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic Effectiveness, Social Media

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute's newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS, BENCHMARKS, AND TRENDS, NORTH AMERICA, sponsored by International Data Group (IDG).

This infographic video focuses on how tech marketers tailor content, tactic effectiveness, and social media usage.

For the full report, click here: http://bit.ly/1iIgHZP

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From: IDG Knowledge Hub

Related topics : social media marketing trends 2014 / social media content / social media report

Social media that work for b2b

Paul Gillin, author of Social Marketing to the Business Customer, talks about what makes b2b different than consumer social media and what works for business marketers. Including examples.

Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we changes things. we believe things. we see things differently, think differently and do things differently. we help change agents craft their brand...

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From: mobiumtv

Related topics : b2b social media marketing / social media marketing strategy example / social media branding for business / social media marketing firm

PREVIEW: The Do's and Don'ts of Social Media Marketing

Preview: As the use of social media for B2B marketing has matured, a wealth of real-world case studies prove that engaging with customers via social media can deliver significant, long-lasting business value. But which strategies work best, which sites and platforms offer the greatest returns, and what behaviours should you avoid at all costs?

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From: TMinMind

Related topics : using social media marketing / marketing through social media / business using social media / b2b social media strategy / social media engagement

Prospect Nurturing Strategies and Insights Panel: Case Studies

A series of case studies featuring:

Leslie Marshall, Director of Events, Magazine and Social Media Marketing, Morningstar, Inc.

Matt Dunn, Vice President, Digital Publishing and Social Strategies, Franklin Templeton Investments

Dave Karel, Head of B2B Marketing, LinkedIn Marketing Solutions

David Phillips, Senior Manager, Online Marketing, Cvent

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From: LinkedIn Marketing Solutions

Related topics : b2b social media marketing / digital media marketing strategy

Social2B: Social Media Marketing, Consulting, and Product Development Agency

Social2B is an Enterprise Social Media Marketing, Consulting, and Product Development team of top industry professionals, dedicated to helping B2C and B2B clients leverage the explosive growth of social media marketing. We create solutions at the intersection of marketing, technology, and social media that drive client engagement, conversion and bottom line results, backed by unique metrics, measurement and campaign management methodologies. We advise Enterprise clients on social media maturity...

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From: Social2BTV

Related topics : social media marketing consulting / social media marketing agency / social media b2b marketing metrics / marketing through social media / social media consultant

Oktopost Introduction Demo

Learn the basics of how to easily manage and measure all of your B2B social media marketing using the Oktopost social media management platform in our 30 minute tour!

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From: Oktopost

Related topics : using social media marketing / manage social media / marketing through social media / social media basics / social media media

How to Build a Plan for B2B Social Media Optimization

Social Media Optimization is utilizing effective content that will engage your target audience so that they become viral and share that content to grow your business exponentially.Learn how to develop a solid Social Media strategy for your B2 organization by hiring Jasmine Sandler for Social Media Training. See her social media marketing training services at: http://jasminesandler.com/social-media-marketing-training/

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From: Jasmine Sandler Digital Marketing Consulting and Training

Related topics : social media marketing optimization services / social media optimization plan / social media training / social media marketing plan / marketing through social media

Paul Gillin, FWD:B2B Conference Q&A

Paul Gillin, B2B Social Media Expert, answers questions about the biggest challenge B2B marketers will face in 2016, examples of B2B companies that are doing storytelling well and the key takeaways from the conference.

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From: GodfreyB2B

Related topics : b2b social media marketing

Marketing Marvels: How to Target The Perfect B2B Customers with Terminus

On today's episode we demo Terminus, a powerful B2B sales platform that upends the traditional purchase funnel and replaces it with a hyper-focused account based marketing platform for a completely new approach to B2B marketing.

Marketing Marvels is the place to discover amazing new marketing technology that will improve your social media, content marketing, digital marketing and beyond. Hosted by Jay Baer, President of Convince & Convert live on Blab.IM.

Marketing Marvels features short...

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From: Jay Baer

Related topics : b2b social media marketing