Measuring Social Media Success
Social media comes with a host of possible metrics: from fans and followers to video views and retweets. But how do you collect, measure and interpret that information intelligently, to gain a real insight into social media's effect on your brand and bottom line? Top B2B technology marketing executives share their personal strategies for gauging social media ROI.
From: TMinMind
Related topics : measuring social media success / measuring social media roi / social media b2b marketing metrics / social media marketing strategy / social media measurement
B2B Lead Generation using Trade Shows & User Groups for Social Media
http://www.b2bbusinesscoach.com/blog/b2b-lead-generation-with-trade-shows-user-groups How to use trade shows and user groups for b2b lead generation. Trade shows and user groups methods are not the best methods for b2b lead generation, but they can help you get more leads and build your business if you do it right.
This will also help your lead generation for your social media platforms, like your website, Linkedin, Facebook and Twitter. Both of these methods are also great for building...
From: Ian Dainty
Related topics : b2b social media group / b2b social media platforms / social media tools definition / best social media websites for businesses / blogs and social media
Is B2B Really Ready for Video & Social Media Marketing?
David Murdico with http://supercoolcreative.com answers the question "Is B2B Really Ready for Video & Social Media Marketing?" This is a live Webinar David gave on November 13, 2012.
From: supercoolcreative
Related topics : b2b social media marketing / marketing through social media
How to use social media in the B2B field
http://www.channelship.net Channelship's April webinar with guest speaker @wendytarr from IBM was all about breaking the social media ice for B2B companies. We shared tactics, approaches and great B2B examples http://www.channelship.net
From: Channelship
Related topics : b2b social media examples / social media companies
The Social Media Channels B2B Companies Should Use
Doghouse Tales: Series 1, Episode 4 -- What are the relevant social media channels for businesses? There are 1000s of social media networks available, which ones are relevant for your business, is LinkedIn really the be-all and end-all?
Doghouse Tales is a video series about B2B brand, digital, content marketing and social media strategies -- brought to you from the house of Birddog. Subscribe to the series and take a regular look inside the troubled mind of Scot McKee, Managing Director,...
From: BirddogB2B
Related topics : social media channel 4 / social media branding for business / social media network marketing / social media marketing companies / social media companies
Social Media and your B2B Company
Sales leadership consultant Lisa McLeod offers surprising advice about using social media for B2B sales. Visit the Monster Resource Center — http://hiring.monster.com/hr/hr-best-practices.aspx — to explore new developments in recruiting, hiring and management and labor market trends.
From: Monster
Related topics : b2b social media best practices
9 Things I Wish I'd Known About B2B Social Media Before I Started
http://www.birddog.co.uk/
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
See the full slide deck here: http://www.slideshare.net/birddogb2b/9-things-i-wish-id-known-about-b2b-social-media-before-i-started-scot-mckee
From: BirddogB2B
Related topics : b2b social media / social media training / manage social media
B2B Marketing Examples on Social Media and Email
http://marketingartfully.com Here are some great examples about how to do interesting and relevant content for B2B social media and email marketing.
Examples include Facebook, Pinterest, LinkedIn, Twitter and email marketing.
From: Marketing Artfully
Related topics : b2b social media examples / b2b social media marketing / marketing through social media / social media content
PREVIEW: The Do's and Don'ts of Social Media Marketing
Preview: As the use of social media for B2B marketing has matured, a wealth of real-world case studies prove that engaging with customers via social media can deliver significant, long-lasting business value. But which strategies work best, which sites and platforms offer the greatest returns, and what behaviours should you avoid at all costs?
From: TMinMind
Related topics : using social media marketing / marketing through social media / business using social media / b2b social media strategy / social media engagement
Advatera Session with Clive Roach, Philips Lighting
In this Advatera Online Session Clive Roach (Philips Lighting) will share how he effectively designs and implements Philips Lighting’s social media to advance B2B marketing in the challenging environment of multiple regional markets, stringent industry regulations and a complex B2B sales process.
5:19 Examples for Social Media KPIs used at Philips Lighting
6:16 Make a metric - matching the business goals
8:00 Understanding customer journeys
9:36 Social Listening
11:58 Radian6 to Sprinklr and...
From: Advatera
Related topics : social media b2b marketing metrics / business using social media / social media measurement tools / marketing through social media / social media social