How to Measure The ROI Of Social Customer Experience and Customer Service.flv
If you've ever wondered if you can calculate the ROI Of social media or social customer experience and customer service, this video show you not only that you can, but also how to do it.. How to measure social interactions? It's about the metrics of social media, or any particular functional department. It's about understanding the changing dynamics between customers and companies - B2B or B2C or Govt2C... that social media has brought about. Then its about understanding what either drives...
From: Dr Natalie's Executive Success Firm
Related topics : social media changed business / social media services company / social media measurement / social media companies
INBOUND 2016: Michael Reynolds - "Secrets of Advanced Social Media Advertising"
It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with marketing strategist, Michael Reynolds. Covering Advanced Topics Like: How to pinpoint and retarget the right people with custom audiences How to structure social ads and track the effectiveness of your campaigns How to use audience demographics to...
From: HubSpot
Related topics : new social media sites like facebook / advertising on social media sites / new social networking sites like facebook / new social media websites 2016 / social media marketing strategist
Steve Hasker, Nielsen, on "big data" and social media
Steve Hasker, President, Media Products and Advertiser Solutions for Nielsen, discusses the challenges of harnessing big data to understand customers, how B2B companies are behind B2C companies in managing social media, and what mobile is doing to the world of social media. For more about this topic, please visit the Chief Marketing & Sales Officer forum
From: McKinsey on Marketing & Sales
Related topics : social media management company / social media advertising companies / social media marketing companies / manage social media / social media solutions
Measuring Social Success in a B2B World – a LEWIS event during Social Media Week London
This event was part of Social Media Week London and AMEC Measurement Month. The discussion, led by Giles Peddy, Group Managing Director UK of LEWIS, featured an expert panel that included: Lance Concannon, UK Marketing Manager at Sysomos; Gugs Sarna, Head of LEWIS Pulse UK; and Michelle Urwin, UKI Marketing Manager at Basware.
This is a recording of the Periscope live streaming of the panel event.
From: LEWIS PR
Related topics : social media marketing events london
Oktopost Social Media Campaigns for B2B
Oktopost's campaigns enable you to publish, track and measure your outbound social media activities while grouping all the data into logical divisions.
From: Daniel Kushner
Related topics : b2b social media campaigns / social media campaign / social media tracking / social media measurement
Social Selling Insights into the B2B Buyer's Journey in 2017
In Poolside Sales Chat Episode 27, Bernie Borges digs into the B2B buyer's journey. He discusses how 75% of B2B buyers are using social media and what B2B sales and marketing professionals can expect in 2017.
Take a closer look to discover the three key attributes of the B2B buyer and the three phases of the buyer's journey, and how B2B sales and marketing professionals must engage with the buyer in 2017.
Download our Guide: 8 Reasons Sales People Must Use Social Media:...
From: Social Business Engine
Related topics : social media and the buyer's journey / b2b social media marketing / using social media marketing
B2B Social Marketing - Convert Likes into Leads
Highlights the importance of utilising social media for B2B lead generation.
Tips on how to leverage social channels to increase their lead database, and push leads further down the sales pipeline with social data.
Topics covered on the webinar:
Building a social marketing infrastructure for lead generation
Differences between engagement and conversion metrics
Most effective social channels for B2B lead generation
Enriching lead data in your CRM with social analytics
Utilising gated...
From: SuccessFlow Ltd.
Related topics : social media b2b marketing metrics / marketing through social media / social media tips
How They Do It? Rick Wion, McDonald's Head of Social Media (8/15/10 @ NYC)
Rick Wion (@rdublife) talks how McDonald's uses Social Media to create buzz and reach consumers. Recorded on September 15, 2010 using a Flip Video camcorder in BDI's B2B Social Media Roundtables & Case Studies @ College of New York - NYC.
From: Anllelic Lozada
Related topics : b2b social media case studies
B2B Social Media
Visit http://www.cb-outsourcing.com for more videos about how a social media campaign can be used to build any business, whether online of off-line. Click now.
From: MultiCreativeMedia
Related topics : b2b social media campaigns / business using social media / social media campaign
B2B Marketing Twitter and Blogging seminar
http://ww.b2bm.biz
Social media Advice from speakers at B2B Marketing's Twitter and blogging seminar and examples of what your peers are doing in the social media market.
From: B2B Marketing YouTube
Related topics : social media marketing seminar / blogs and social media