Social media in B2B marketing: know your goals
It's important to determine business goals before a B2B company dives into social media, says Allan Schoenberg, Executive Director, Corporate Communications at CME Group. Read our interview will Allan at review.gemalto.com. For more B2B marketing insight, follow Allan on Twitter: https://twitter.com/allanschoenberg
From: GemaltoVideos
Related topics : b2b social media marketing / social media marketing companies / social media companies / social media in business
Using Social Media for Healthcare Marketing - Part 1: Best Practices
http://blog.gravitydigital.com/social-media-best-practices-for-healthcare-marketing
We have a number of clients in the healthcare industry focused on B2B... they sell products and services to other businesses. One of the things we most often hear is, "I'm a B2B business. I cannot use social media, it doesn't work for me."
We're here to talk about ways you CAN use social media for B2B, and we're starting this series with some best practices.
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How to Create Buyer Personas for...
From: Gravity Digital
Related topics : using social media marketing / social media marketing companies / social media marketing services / marketing through social media / social media social media
Chicago AMA | Social Media: Beyond the Chaos | Dave Schneider
Social Media: Beyond the Chaos will present a forum for both the most accomplished and frightened marketer alike to learn practical and valuable insights from the front lines of some of the most successful brands and campaign creators in both B2C and B2B social media marketing from across the greater Chicagoland marketplace. Come hear their stories, inquire about their successes and foibles, and socialize with a few, fellow marketers!
From: Chicago AMA
Related topics : social media marketing success stories / social media marketing campaign / marketing through social media / social media branding / social media social media
Case Study: Marketing B2B Insights Conf. using Social Media
לימור שיפוני מציגה בכנס הפורום לתקשורת שיווקית מקרה מבחן מקיף על שיווק הכנס בכלי מדיה חברתית, כולל הפלטפורמות בשימוש, יעדים שהוגדרו, מדדים להצלחה ונתוני האנליטיקס של שיווק הכנס.
From: MC Forum
Related topics : b2b social media case studies / using social media marketing
B2B Marketing Bopcast Episode 2: Social Media and Your Corporate Culture
David Oates of Stalwart Communications discusses the importance of social media in a corporate culture, as well as how to tie social media outcomes to business metrics to create the most effective and successful strategy.
From: Jeremy Durant
Related topics : social media b2b marketing metrics / social media marketing strategy / b2b social media strategy / social media business / marketing through social media
B2B Social Media Objectives & Metrics
This is an animated presentation of the findings of my academic paper into which objectives B2B companies set themselves for their social media relations and how they measure success. This was done in August 2011 as part of my MSc in Digital Marketing Communications at Manchester Metropolitan University.
From: Tim Cawsey
Related topics : social media b2b marketing metrics / social media marketing companies
Social Media, How it impacts your business now
It doesn't matter if the nature of your business is B2B, B2C, or something in between. Significantly improve your marketing ROI by integrating a highly strategic social media marketing campaign into your marketing mix. If you don't think social media is impacting your business, the stats in this video will change your perspective. The award winning Osterholm Digital Marketing Group (ODM) develops strategy, designs, builds, tracks, publicizes and analyzes your entire social media campaign. We...
From: ODMGroup
Related topics : social media marketing campaign / social media marketing strategy / social media impact on business / marketing through social media / social media integration
Empower your employees to use social media in B2B
ww.b2bmarketingforum.nl
Yuri van der Sluis (YuTrain) interviewed speakers, sponsors and visitors during the recent B2B Marketing Forum 2011(organized by www.spotonvision.com).
Here he interviews Josh Bernoff, co-author of best-selling and award-winning books Groundswell and Empowered, about the positive impact of empowering your employees to use social media in B2B.
From: Shimon Ben Ayoun
Related topics : b2b social media marketing / organizations using social media marketing
Which Social Media Site Should I Use? | Westchester NY Social Media Services
http://boomersultimateguidepodcast.com
The Boomer’s Ultimate Guide TV hosted by Kalynn Amadio
The place where Baby Boomers like me and like you can come together to learn, share and grow a thriving business and vibrant life.
People often ask me which social media website to use for business. Your time is precious and you don't want to waste it posting, pinning and tweeting in the wrong places.
Here are 3 ultimate social media strategies that will put you in exactly the right place to reach...
From: Kalynn Amadio
Related topics : business using social media / social media sites for business / best social media websites for businesses / social media marketing services / marketing through social media
Using Social Media Tools to Build Engagement
Businesses that have a social media strategy as part of their marketing communications plan are well placed to reap the benefits that social media can bring. In this podcast, Beth Perell, VP of Communications and Information Management at Goodwill Industries International discusses how her organization is leveraging the power of social media tools to build engagement with its various customer segments. Beth describes the tactics and tools that Goodwill uses, discusses the differences between...
From: ATKPAS
Related topics : benefits of social media marketing for business / social media marketing plan / social media management tools / marketing through social media / b2b social media strategy