Social Media Disclosure Guide for Marketers by WOMMA
WOMMA has released a new edition of its social media marketing disclosure guide that can help time-starved marketers stay out of hot water with the Federal Trade Commission (FTC) and others.
This video panel discussion includes:
Tom Chernaik, CEO at CMP.LY
Malcolm Faulds, SVP Marketing at BzzAgent
Anthony DiResta, Partner at Winston & Strawn
Curtis Hollister, Founder at SocialPixels.tv
Download the Guidebook: http://womma.org/ethics/disclosure
The new edition of the "WOMMA...
From: WatchWOMMA
Related topics : social media marketing guide / social media help / social media today / social media information
Watchdog pushes to make social media stars disclose ads
A consumer watchdog is urging the Federal Trade Commission to crack down on deceptive social media ads. Truth in Advertising says many social media stars fail to disclose when they are being paid to push products and services. Anna Werner reports on what the FTC is doing about it.
From: CBS This Morning
Related topics : social media ads / social media services / social media report / social media social
The FTC Takes on Social Media
You can't go around pretending you are someone you are not. Check out what the FTC is cracking down on.
Based on this article:
http://www.marketingpilgrim.com/2009/05/are-you-breaking-the-law-with-social-media-marketing.html
From: Small Business Answers
Related topics : social media marketing article
Philip Reeve, China, FTC, Nielsen, Arbitron, McDonald's, Social Media (RBDR-3/14/13)
Today:
1) Philip Reeve's detailed Q1 YouTube MR Analysis. (http://www.youtube.com/watch?v=Hno6mMedV4g)
2) 13 rules to follow if you want to do business in China.
3) The FTC is STILL reviewing Nielsen's acquisition of Arbitron.
4) McDonald's figuring out how to make social media MR work, but it has a success under its belt with the Cheddar Onion Bacon Burger.
Sponsored by Toluna (http://tolu.na/WMdBqr), pioneer of social media inspired panel community approach, leading provider of new...
From: RFL Communications, Inc.
Related topics : social media work / social media today
Disclosures When Using Social Media
It's the Arment Dietrich Facebook question of the week time! Sean McGinnis asks Gini Dietrich, "How do you know when to disclose business relationships via social media or blogging to ensure compliance with FTC regulations?"
From: SpinSucks
Related topics : business using social media
FTC Updates Its FAQ's on Endorsements and Testimonials in Social Media
The FTC has elaborated on its rules on endorsements, making plain that it's not enough to just link to disclosures about paid endorsements online, to make your disclosures far from the paid action or to otherwise leave things at all unclear. Watch attorney Brian Heidelberger's brisk walk through the rules.
From: Brian Heidelberger
Related topics : ftc social media endorsements
The FTC on Employee Disclosure in Social Media
This video was taken from a SXSW Interactive session (March 15, 2010) on the FTC Guidelines. Mary Engle, the FTCs Associate Director for Advertising Practices, explains when company employees share good news and essentially use social media to endorse products/services their company offers, they should alert readers they are employees of the company they are talking about. Additionally, Aaron Hendelmen, Partner at Wilson Sonsini Goodrich and Rosati emphasizes the importance of companies needing...
From: WatchWOMMA
Related topics : social media services company / social media advertising companies / company social media policy / using social media