Selected videos for topic: hotels using social media
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VTV Interview: Social Media vs. Online Reputation Management
Expert: Daniel Edward Craig, Hotel Consultant
Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online. In this episode you will learn:
- How social media differs from online reputation management
- How to use your content strategy for social media and reputation management
- Basics of...
From: Leonardo
Related topics : social media online reputation management / hotel social media reputation management / social media brand management / manage social media / reputation on social media
Effectiveness of Hotel Social Media Management Dashboards
Revinate's Greg Bodenlos discusses the effectiveness of today's hotel social media management dashboards available in the marketplace. http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a...
From: RevinateInc
Related topics : social media online reputation management / hotel social media reputation management / social media online marketing / hotel industry using social media / social media reputation management software
Social Media Series | Norm Rose
http://www.guestcentric.com/socialmediaseries Norm Rose Senior Technology Analyst from PhoCusWright, talks about the impact of social media in the travel industry. Social media is already having a huge impact in the travel industry. The way people plan for their trips is changing thanks to all the social media channels out there, specially TipAdvisor, Facebook and Twitter. The travel experience for everyone becomes more personal because people are sharing a lot more information: where they are,...
From: GuestCentric
Related topics : travel industry using social media
How to Measure the Return on Hotel Social Media Tactics
Revinate's Greg Bodenlos addresses how to measure the return on hotel social media tactics and the importance of setting engagement KPIs. http://www.revinate.com
Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.
Video from Cornell's online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search,...
From: RevinateInc
Related topics : social media online marketing / social media branding / social media marketing software / social media courses / reputation on social media
Location-Based Social Media for Small Business
Location based social media offers small businesses the opportunity to connect with consumers in a game-like environment. For retail shops, restaurants, hotels, and service providers, location based social media allows customers to share their experiences and be rewarded for loyalty.
How can your business use location based social media? Signalfire's Matthew Olson discusses the basic principles as well as tips for businesses just getting started.
From: Matthew Olson
Related topics : location based social media / social media small business tips / social media for small business / social media basics
Social Media in Hotels by Philips
A best practice on the use of social media (Twitter, Facebook, LinkedIn and YouTube) in the hospitality market, brought to you by Philips Hotel TV. How to interact with customers, hoteliers or guests? How to make a B2B (business to business) commodity more sexy and appealing through the use of direct communication like Tweets, LinkedIn discussions or Facebook posts? How do we promote our installed hotels to guests and how can you join our network? Watch this video to see what we've done and let...
From: PhilipsHotelTV
Related topics : hotels using social media / business using social media
Thank God for Tony Romo by Michael Molthan
Michael Molthan shares his feelings about the great Tony Romo Comeback from Club 8 Dallas. What did you think about the Cowboy Game?
Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.
Let Michael Molthan Founder/Owner of M2 Social...
From: M2 Social Media Productions
Related topics : luxury social media strategy / luxury brand social media marketing / social media audience engagement / social media branding strategy / social media help
Digital Persuasion in Action Rule 2: How Ritz-Carlton Uses Social Media as the Fuel...
"Luxury" and "responsibility" are not always words that are used together, but that doesn't have to be the case. For The Ritz-Carlton Hotel Company, social media is a crucial strategy to build relationships with key stakeholders around its social commitments that then lead to offline engagement, according to digital persuader Sue Stephenson, the company's vice president of Community Footprints.
From: Justmeans
Related topics : hotels using social media
The Value of Social Media at Hard Rock Hotel & Casino
Get in on the conversation, hear how Hard Rock's Internet Marketing Manager uses social media to maximize response rate, customer loyalty, and generate revenue.
Presented in partnership with the Cornell Center for Hospitality Research, view the full webcast at http://go.sas.com/r18hu5
Read a webcast summary at http://www.sas.com/reg/wp/corp/17666
From: SAS Software
Related topics : using social media for marketing research / manage social media / marketing through social media
Social Media Upends Ski Resort Marketing
NEW YORK (YouTube.com/AdAge) -- Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country's largest such companies -- Vail Resorts -- has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to...
From: AdAge
Related topics : using social media marketing / marketing through social media / social media engagement / digital media marketing strategy / social media advertising companies