Selected videos for topic: measuring social media roi
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How to Track Social Media ROI by Katy Katz
When it comes to social media, there are a ton of potential metrics to look at – impressions, likes, views, clicks, tweets. But what really matters and how are these actions affecting your bottom line? Tune into this webinar to find out what is important to measure, and how to go about doing it, to ensure you are fully tracking the impact of your efforts.
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Academy of Internet Marketing - http://webpromo.expert/
From: 42DM formerly WebPromo
Related topics : social media roi metrics / social media tracking
Social Media Metrics: A ROI-al Pain
From the 2010 CALI Conference for Law School Computing
It sounds great: start a blog, create a twitter account, or a Facebook page and you're successfully using social networking, right? Not quite. Many organizations don't think about how they're going to populate these accounts with content. Furthermore, measuring the success of these social networking initiatives is often an afterthought—if a thought at all.
This presentation will discuss how librarians from the Lillian Goldman...
From: caliorg
Related topics : schools using social networking / measuring social media success / social media roi metrics / social network measures / organizations using social media
2015 Social Media Marketing Trends by Simply Measured & Trust Radius
A discussion of the top challenges that social marketers face in 2015, according to social marketers themselves.
Speakers: Megan Headley, Research Director at TrustRadius, and Kevin Shively, Senior Content Marketing Manager at Simply Measured.
Get real-world suggestions for your social strategy in 2015, and learn:
- How brands are struggling to demonstrate social ROI
- How brands are failing to find the right social goals
- What you can do about it
From: Simply Measured
Related topics : social media marketing trends 2015 / social media for market research / social media branding strategy / social media brand management
What social metrics should organizations measure and optimize
This video talks about different monitoring tools for twitter and also emphasizes on ROI / Success for Social Media Campaigns
From: namratakum
Related topics : successful social media campaign / social media monitoring tools / social media optimization tools
Zenbu Social pitch at Pirate Summit 2015 | Finalist of the Walk the Plank pitch competition
"A cloud-based business intelligence tool for social media. Measuring content performance, monetary ROI and actual reach.
Finalist of Walk the Plank pitch competition at Pirate Summit 2015
Based in: Denmark
Industry: SaaS
Twitter: @ZenbuSocial
Website: http://www.zenbusocial.com
The semi finals of the “Walk the Plank” pitch competition took place on Sept. 2nd from 10:30AM to 6:30PM on the Captain’s Deck. Finals took place on Sept. 3rd (5 – 6PM)."
From: Pirate Summit
Related topics : social media tools for business 2015
Google Analytics Advocate Adam Singer on Social Media Measurement, ROI and Google Analytics
Going beyond the last click attribution is a key point Googler Adam Singer shared in this interview with Lisa Buyer. Singer can be found by at Google HQ in San Fransisco educating users on the latest ins and outs of using Google Analytics and by night he runs a blog The Future Buzz, his own personal sandbox project that showcases his expertise on digital marketing/PR strategies, building organic buzz and creating long-term visibility for your brand, business, and art in a fragmented media...
From: Lisa Buyer
Related topics : measuring social media roi / social media analytics
Real ROI discussions about Social Media: The Frequency Factor
All things remaining the same, increasing the frequency of interaction between a brand and customers should lead to an increase in frequency of transactions. Can social media help increase frequency of interactions/transactions? Of course. Another measurable element = another video. :)
From: Olivier Blanchard
Related topics : measuring social media roi / social media help
B2B Social Media Marketing With Deloitte
We had a chat to two of Deloitte's B2B marketers, Jonathan Houston and David Graham. We explored the idea of a social business, looked at the impact of social media on a business and how manage this constant challenge. ROI measurement is a big issue, which we touched on in more hangouts.
From: Michael Cowen
Related topics : social media marketing ideas for business / manage social media
Research Business DAILY Report--1/16/13 (Retailer Social Media Use, Lenny Murphy, David Santee)
Sponsored by Socratic Technologies (http://www.sotech.com): Turn insights into action using
proprietary tools and methodologies that tackle marketing complexities so you can make confident decisions.
Today: 1) Speakers at the National Retail Federation Conference advise their members to engage in social media even if they can't measure its ROI. 2) Insights Innovation Chairman Lenny Murphy has a $20,000 prize in its second annual competition to discover the best business intelligence...
From: RFL Communications, Inc.
Related topics : using social media as a market research tool / measuring social media roi
Chris Barrow - Branding, Marketing & Social Media
http://www.jspmediagroup.com Learn Chris Barrow's 8 outcomes - the 3rd is: Branding, Marketing & Social Media:
Attract an abundance of new patients.
* Understanding the power of branding in 21C dentistry
* Reviewing your own brand and determining the future
* Identifying the patient types that you want to attract
* Agreeing the products and services that you want to offer
* Converting those products ands services into branded experiences
* Review of web marketing
* Google...
From: JSPMediaGroup
Related topics : social media marketing sites / social media network marketing services / marketing through social media / direct marketing media / social media branding