Selected videos for topic: measuring social media roi
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How to Measure ROI from ANY Marketing Tool
Awareness? Reach? Share of Voice? Sentiment? Earned mentions? What ARE those anyway? Have you ever cashed a check on any of them?
Are you able to measure ROI from social media…trade advertising…social media advertising…trade shows…or any of the other marketing tools you’re currently using?
One of the biggest, if not THE biggest, problems businesses have is their difficulty, or just plain inability, to measure the effectiveness of any marketing campaigns.
As a result, many corporate...
From: Steve A. Miller
Related topics : measuring social media roi / social media marketing tool / social media marketing agency / marketing through social media
Measuring Social Media ROI 12 New Factors in the Equation
Small Business needs to understand the value of Social Media & how it can influence the bottom line. 12 new factors CEO's & Owners are overlooking when resourcing marketing projects & campaigns
From: Viral Cast Media
Related topics : social media marketing small business / social media for small business
How CMOs are Monetizing Social Marketing and Measuring ROI
Social media continues to have a profound effect on marketing, and the use of this channel for marketing purposes is rapidly evolving. Our research has revealed how social marketing is rapidly maturing, resulting in a clear shift from tactical to strategic thinking.
In this webinar, we share how CMOs and other senior marketing executives in the strategic phase of social marketing maturity are now monetizing the channel. These marketing executives are not only promising ROI, they are...
From: MarketingSherpa
Related topics : social media marketing roi calculator / social media measurement / social media audience engagement
Justifying The Investment: Analytics For Social Media ROI Webinar
Every time we speak about social media, whether at a conference or a meeting with a prospect, we always get the question, "How do you measure ROI?" Our answer is simple: It's not that simple.
With everyone looking for that one magic formula, it's easy to get frustrated. However there is always a way to measure. All you need is to focus on what a conversion means to you and work backwards from there.
In this webinar, we will show attendees some examples of measurable metrics within social media...
From: Peter VanRysdam
Related topics : measuring social media roi / social media roi metrics / social media analytics / social media conference / social media optimization
Using KPIs to understand the ROI of social media campaigns
Working out the return on investment of social media campaigns can be a real challenge. This short video discusses the benefits of creating specific key performance indicators that will provide metrics to allow better measurement of the ROI achieved by each campaign.
Created by B2B specialist agency Napier (www.napier.co.uk), this video will help you determine the return on investment (ROI) from any social media campaign.
From: NapierPR
Related topics : b2b social media campaigns / measuring social media roi / social media help / social media specialist
Jennifer Bagley Speaks for the Dallas Business Journal on Measuring your Marketing Results
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Measuring your digital marketing results is critical. SEO measurements, Social Media ROI, Internet Marketing measurements, etc. Jennifer Bagley with Dynamis International and CI Web Group teaches the audience about how to integrate a CRM into...
From: dnetlive
Related topics : criticisms of social media marketing / seo and social media / digital media marketing / social media solutions
The Secrets to Measuring Social Media Success
http://www.imatrix.com
The ability to track social media efforts is important to creating a successful online marketing campaign and maximizing ROI.
In this presentation, we covered:
• Tricks for decoding Facebook Insights
• Tips for using metrics to re-focus your efforts
• The connection between social activity and page views
• Why connecting social media to Google Analytics is so important
• Easy ways to increase Facebook 'Likes'
Don't have time to manage your social media? Let...
From: iMatrix
Related topics : measuring social media success / social media online marketing / social media analytics / manage social media / social media consultant
PBS's Downton Abbey: What's the ROI of its social media?
Learn more about this session: http://ragantraining.com/video/downton-abbey-metrics-measuring-value-social-media-strategy?trk=YOUTUBEN
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PBS works hard to engage fans of "Downton Abbey" on its social media channels. But why? What's the return on investment of a Patton Oswalt post, or a picture of a piece of toast with "Free Bates" written in butter?
This clip is excerpted from a Ragan Training video, "How to measure the value of social media strategy," featuring Kevin Dando of PBS and...
From: Ragan Communications
Related topics : measuring social media roi / social media roi metrics / free social media training
LiveTech 2013 Welcome to the Digital Marketing & Social Media for events masterclass!
Londonlaunch hosts LiveTech 2013, the Digital Marketing & Social Media masterclass to dramatically improve the measurement and ROI of your events, at the Hippodrome Casino!
From: londonlaunch
Related topics : social media marketing events 2013
Social Media ROI: What Does Your Data Really Mean? - Mana Ionescu
Featured Session at the 20th Digital Dealer Conference & Exposition: "Social Media ROI: What Does Your Data Really Mean?" - Mana Ionescu
In the social media space too much attention is being placed on nebulous measurables such as “likes” and “engagement,” and the burning “ROI” question is often ignored.
The best marketing starts with data. From understanding who your customers are, and where they are online, to evaluating and evolving your current marketing activities, data will...
From: Digital Dealer
Related topics : measuring social media roi / social media conference / digital media marketing meaning / social media measurement