Selected videos for topic: measuring social media roi
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Brian Solis on social media misconceptions, ROI and outsourcing
Author of the acclaimed new book on social media and business, Engage!, Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. Here he talks to BusinessZone.co.uk editor Dan Martin about social media...
From: MyCustomer
Related topics : social media roi book / social media business / social media measurement / social media for market research / social media marketing firm
ROI & Social Media Campaigns
-A survey found that 84% of social media campaigns don't track their ROI.
- Companies should track it as well as the metrics (number of comments, followers, traffic to the website, fans) as it's not just about monetization. You must try to link these numbers to see if there is a correlation between sales and the metrics.
- The 2011 Social Marketing Benchmark Report found that those who are measuring social media ROI found an average return of 95%, while 30% of the people in the survey...
From: Jennifer Sherlock
Related topics : measuring social media roi / social media marketing companies / social media tracking / social media report / marketing through social media
Think Web: Justifying Social Media ROI Through Data Transparency
The Head of Research & Development of Think Web, Alit Mahendra Bramantya explains the importance of transparency and audience perception when measuring social media ROI for his clients' campaigns.
Schedule a demo now at www.sonarplatform.com
From: Sonar Platform
Related topics : measuring social media roi
The Truth of Social Media Marketing ROI
Richard Jones, CEO of EngageSciences debunks some myths around lack of measurability of social media marketing.
From: EngageSciences
Related topics : social media marketing roi
Social Media Analytics Book Trailer feat. Marshall Sponder
Where's the Social Media ROI? Marshall Sponder shows you where it is in his new book, Social Media Analytics, featuring tools and best practices for measuring comprehensive data from social media—and aligning results with overall business strategy. The book shows how to track social media in organizations of various sizes and types (B2B, B2C, C2C, corporate, nonprofit, government, international) and answers the questions every social-media marketer is asking: How many customers did we get?...
From: McGrawHillPro
Related topics : social media roi book / social media marketing book / social media measurement tools / social media marketing tools / social media media
Social Media Management Software | Sendible.com
Sendible is a powerful social media management tool allowing SMEs, corporate marketing teams and marketing agencies to promote, analyse and track their brands across all social media platforms, email and SMS messaging.
Our tool provides a one-stop-shop for your social media marketing needs, helping you to build brand awareness by integrating social media platforms including Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest and many more into a single dashboard.
Every message sent...
From: Sendible
Related topics : social media marketing tool / social media management tools / news articles on social media marketing / social media marketing agency / social media marketing roi
Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck
Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.
In this video, she develops how companies can engage communities via social media...
From: HEC Paris
Related topics : companies that use social media marketing effectively / social media promotion strategy / social media platforms for marketing / marketing through social media
Ethyrial Hangout: Effective Marketing Strategy
How do you appeal to your prospective client?
What does an effective marketing campaign and strategy look like?
What are the metrics you are using to measure the effectiveness of your campaign?
Are you measuring the conversions of your social media efforts?
What are your customers and clients saying about you and how are you responding?
9 Metrics to Measure Social Media Marketing Success http://smartdatacollective.com/eric-siu/57481/9-metrics-measure-social-media-marketing-success
#1 --...
From: Lionel Spearman
Related topics : measuring social media success / social media marketing campaign / social media measurement / using social media marketing / social media content
Social Media Portal Kiosk for Event Photography & Green Screen Photography
We are an event photography company that offers onsite printing, roaming photography, social media kiosk for onsite social sharing and green screen photography. You've seen it we do it. With our branded social media portal your guest could post their photos to Facebook, twitter or email their photo while at your event. Incentive and meetings, we snap all day and then let your guest view, print, share their photos from one of our wireless kiosk. Let us bring Walt Disney World Photo Pass...
From: Benny Sibbitt
Related topics : social media portal / social media tracking / social media branding / social media measurement / social media social
How to Measure The ROI Of Social Customer Experience and Customer Service.flv
If you've ever wondered if you can calculate the ROI Of social media or social customer experience and customer service, this video show you not only that you can, but also how to do it.. How to measure social interactions? It's about the metrics of social media, or any particular functional department. It's about understanding the changing dynamics between customers and companies - B2B or B2C or Govt2C... that social media has brought about. Then its about understanding what either drives...
From: Dr Natalie's Executive Success Firm
Related topics : social media changed business / social media services company / social media measurement / social media companies