Simplify your Social Media Metrics

Having trouble getting your executives to understand social media metrics? Maybe you’re making it too complicated, says Lewis Bertolucci, head of social media at Humana, Inc.

This clip is excerpted from a Ragan Training webinar, “Social media ROI: A no-nonsense guide to measure your social marketing." Learn more about the session here: http://goo.gl/mLEb4B?trk=YOUTUBEN.

The video is part of Ragan's distance-learning portal, Ragan Training. The site contains hundreds of hours of case...

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From: Ragan Communications

Related topics : social media roi metrics / marketing through social media

Harshil Karia on Calculating your Social Media ROI

No matter what the business or who the businessmen, anyone and everyone will tell you the same thing. Your investment should give you a return. Even vegetable vendors look for a profit at the end of the day. So if you are a brand, marketing on Social Media it is quite obvious that you would be looking for a Return on your Investment.

Though Measuring the ROI of your social media activities is not easy, it is not impossible either.

In this interview with Harshil Karia, Co - Founder & Online...

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From: Social Samosa

Related topics : social media marketing roi calculator / social media marketing campaign plan / why social media matters to your business / social media basics / social media integration

5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today's RBDR: 1) To measure social media ROI across channels, Simply Measured's Uri...

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From: RFL Communications, Inc.

Related topics : measuring social media roi / social media today / social media marketing tools / social media audience engagement

The Metrics of ROI and Social Media in Real Estate

What are the metrics we need to measure for deciding what the ROI of your time investment is in Social Media and is it possible?

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From: Janie Coffey

Related topics : social media roi metrics

Marketing Cloud: Mapping Social Media Marketing to Your Business Objectives

Struggling to calculate ROI for your social programs? Join us to learn how to measure the impact of your social media efforts and think differently about how social customers convert into repeat purchasers.

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From: Dreamforce Video

Related topics : social media marketing roi calculator / marketing through social media

Impact of social media impact beyond PR and marketing

Text 100 CEO Aedhmar Hynes on the growing impact of social media beyond PR and marketing toward business functions such as sales, customer service and product development. Social media measurement and its connection to tangible business metrics are key to determining business ROI of social media.

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From: Text100

Related topics : social media impact on marketing / social media marketing services / marketing through social media

Social Media ROI: How to Measure Success?

Have you ever asked yourself the questions, "Is my social media working? How do I know?" If so, you're going to love this video! I briefly cover the analytics tools you need to effectively measure whether or not your social media strategy is working.

In my experience less is more! I want to make this super easy, because there is so much data out there... you can literally get lost! I encourage you to strategically pick a few numbers to track on a consistent basis that provide clarity on...

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From: Kat Kobzeff

Related topics : measuring social media success / measuring social media roi / social media strategy / social media social

Social Media ROI: L2 Social Graph Clinic

L2 The Social Graph Clinic

January 29, 2010

NYU Stern

L2thinktank.com

How do I measure success?

Who is doing this well?

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From: L2LuxuryLab

Related topics : measuring social media roi

Measuring Social Media ROI

Looking for a direct return on investment from your social media efforts? On Q Communications has created the perfect strategy for any business looking to leverage their existing social media account.

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From: On Q Communications

Related topics : measuring social media roi / social media measurement / social media in business / social media strategy / social media social media

Agility AdaptLab 1 - Stephen Maher runs through #IPASocialWorks social media case studies

#IPASocialWorks chairperson Stephen Maher runs through the robust social media ROI measurement case studies that have been whittled down from around 130 submissions so far from clients at Altitude in London on 7th May 2014.

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From: Institute of Practitioners in Advertising

Related topics : social media roi case study