Google Eclipses Print Media in Ad Spending - SMTV 11.13.12
NEWS
Google Rakes In More Ad Dollars Than US Print Media
Q&A
What's a good length for my YouTube videos?
Should my content be different for Facebook and Twitter?
How can I get my company to come up first on a Google search?
Do you have any tips on getting followers on Twitter verses Facebook?
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Splash Media U is an affiliate of Full Sail University offering social media marketing training and certification.
Learn more:...
From: Splash Media U
Related topics : affiliate marketing social media / social media training / search & social media marketing / social media marketing companies / social media tips
3. Measuring The Social - Growing Importance On Ad Spend
Dan Neely, founder and CEO of Networked Insights, explains the increasing importance for companies to measure and understand the complete online social situation.
The current macro-economic environment will impact both offline and online ad spend. Folks like Ben Schachter (an analyst with UBS) believe that the continuing shift toward online advertising will be accelerated by this macro weakness.
In order to best utilize shrinking advertising budgets, more companies will be turning to...
From: NetworkedInsights
Related topics : social network marketing companies / social media market research companies / social media marketing companies / online business social network / social media help
Hotel Pennsylvania – “Selfie in the City” Multichannel Campaign
HeBS Digital and Hotel Pennsylvania combined free breakfast, a map of New York City, and a selfie stick to create an extremely successful multichannel campaign. The offer allowed guests to share their NYC experiences on Instagram for a chance to win. Through social media advertising, email marketing, and native advertising on the hotel website, Hotel Pennsylvania and HeBS Digital generated 3,835% return on ad spend and a 700% increase in social media engagement.
The campaign won a 2016...
From: HeBS Digital
Related topics : social media ad spend 2016 / social media advertising campaigns / social media marketing campaign / social media engagement
SOCIAL - Social Ad Crash Course: How to Create Great Facebook, Twitter and LinkedIn Campaigns
U.S. companies will spend roughly $5.7 billion on social media advertising this year ... so it's safe to say that social has earned its seat at the grownup table. Facebook is undoubtedly the biggest player, with a variety of ad units and third-party campaign management tools, but new platforms continue to capture users' attention and advertising dollars. In this session, you'll learn about ad formats on Facebook, LinkedIn, Twitter and other social platforms. You'll see examples of marketers...
From: adtechevents
Related topics : social media ad spend / social media advertising spend / social media advertising companies / social media marketing campaign examples
Social media seen as best way to boost brand awareness
Digital Marketing News;
http://webcertain.tv
A study by PRDaily has shown that social media is now seen as the best way to increase brand awareness.
Created for the State of Social Media 2016 report, the survey found that 83% of brands are looking to create more video content, a third of whom are looking to do so specifically for Facebook.
It was also found that 85% of businesses use social media as a way of boosting the awareness of their brand, whilst customer support was only given as a...
From: Webcertain TV
Related topics : brands using social media / social media branding for business / social media marketing news / social media report / social media advertising spend
Digital Native Advertising Playbook 2015
Native is one of the hottest topics in digital media, flourishing across social media, content portals, news properties, video-sharing sites and streaming services. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 bn to $5 bn by 2017.
This deck is designed with the intention of formally showcasing the current Global Native Advertising landscape.
From: archana jhangiani
Related topics : social media ad spend emarketer / advertising on social media sites / social media content / social media news
Social Media & the Transformation of Business
The shift from interrupting consumers to having "conversations" with them shows no signs of stopping, with social ad spending in the U.S. forecast to reach nearly $4 billion this year. But are these conversations really impacting the bottom line? Join our Social Marketing Master Adam Kmiec and leading marketers for a look at how social is transforming the way they do business -- from influencing global ad campaigns, to lowering customer acquisition costs, to improving retention and customer...
From: adtechevents
Related topics : master in social media marketing / social media branding for business / social media advertising examples / social media promotion mix / social media conference
Advertising Effectiveness in Social Media
With Lotame, advertisers are able to target specific audiences in the social media space. Andy Monfried, CEO and Founder of Lotame, discusses how new metrics enable efficient ad spending
From: lotamizer
Related topics : social media advertising effectiveness
Pinterest Marketing: Top Answers to the Most Frequently Asked Pinterest Questions
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I am sharing how to market your business on Pinterest and start making a profit in a short amount of time without spending a dime on marketing ads. Pinterest is the 3rd most popular social media site and Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook. It is now the 3rd most popular social media network!
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CLICK LINK to get all my free...
From: Cheryl Stinchcomb
Related topics : social media network marketing training / popular social media sites
Video and social are success factors in Indian advertising
Digital Marketing News;
http://webcertain.tv
Digital advertising spend in India has moved dramatically towards video and social media.
After eMarketer predicted that the country’s ad market would pass the 1 billion US dollar mark by 2017, research by IMRB International has shown how spending tendencies have changed in the past four years.
The analysis shows that the largest increase in spend has been seen in video advertising; in 2012 only 5% of budgets were attributed to video, whilst in...
From: Webcertain TV
Related topics : social media ad spend emarketer / social media advertising spend / social media marketing in india