B2B Marketing Bopcast Episode 2: Social Media and Your Corporate Culture

David Oates of Stalwart Communications discusses the importance of social media in a corporate culture, as well as how to tie social media outcomes to business metrics to create the most effective and successful strategy.

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From: Jeremy Durant

Related topics : social media b2b marketing metrics / social media marketing strategy / b2b social media strategy / social media business / marketing through social media

Social Media Benchmark -- Microsoft's Allister Frost on culture

As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Allister Frost, Head of Digital Marketing Strategy at Microsoft UK, discusses social media in 2012:

• Convincing a conservative company to embrace social media

• Creating a culture that supports social - where to start?

Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.

ABOUT THE INITIATIVE

How are businesses grappling with, adapting to, investing in and getting...

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From: GlobalBenchmark

Related topics : social media marketing agency uk / social media market research companies / social media marketing companies / microsoft social media strategy / search & social media marketing

How culture defines boundaries in social media strategy

Your company has its own unique culture. That means some template social media policy just won't cut it if you actually want your employees to promote your company online. Jeff Gibbard, President of True Voice Media explains how your values can drive your boundaries to make social media part of your company culture, safely.

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From: Social Media Strategies Summit

Related topics : company social media policy / social media strategy template

Book | The Social use of media

Get your free audio book:

http://ntube.space/e/B00A2QCWHG

This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political and technological sense. This book...

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From: Demarcus Mathews

Related topics : using social media

Social Media 2014

Social Media is radically changing our culture and the methods that small, medium and large business can and do use to reach their customers.

Enjoy the video on Social Media in 2014.

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From: 1800EnterprisesLLC

Related topics : social media changed business

Brian Solis explains how to set up company structure and culture for social media

New media expert Brian Solis discusses where social media should sit in the organisation, how to become more social internally to become social externally, and how a hub and spoke model is emerging.

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From: MyCustomer

Related topics : social media expert / internal social media / social media hub

Carisa Miklusak - Leveraging Social Media - Engaging the Profit Potential

Social media is often used to drive exciting external marketing and branding results for diverse organizations. Case studies show that social media can also be used to improve internal functions like operations, customer service and general workplace culture. In this webinar Carisa Miklusak, CEO of tMedia Strategies (@carisamiklusak), will take you on a deep dive on how social media has impacted the workplace and share practical strategies on how you can leverage these impacts to drive a...

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From: CPHR BC & YK

Related topics : companies that use social media marketing effectively / internal social media strategy / social media services company / social media marketing tools / social media engagement

Social Media Week Global Promo 2012

Social Media Week is a global multi-city conference. On Feb 13-17 we host in New York, Miami, DC, Paris, Hamburg, London, Tokyo, Singapore, Hong Kong, São Paulo, Toronto, San Francisco. Reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change, Social Media Week's theme in February 2012 will focus on Empowering Change through Collaboration.

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From: SocialMediaWeek

Related topics : social media changed politics / social media social

Digital strategies should use social media, pop culture in Japan and South Korea: report

Digital strategies should use social media, pop culture in Japan and South Korea: report

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From: NapeanLLC

Related topics : social media strategy / social media report

The Negative Effects of Social Media Culture on Children

The Negative Effects of Social Media Culture on Children

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From: Justin Hoyt

Related topics : negative effects of social media