Selected videos for topic: social media impact on marketing
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Social Media for the Enterprise - A Business Case
How is social media truly impacting businesses today? Why are many of the world's top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?
Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from:
Richard Branson, founder and chairman of Virgin Group
Michael Chui, Principal, McKinsey &...
From: Hootsuite
Related topics : benefits of social media marketing for business / social media branding for business / social media marketing companies / social media companies / marketing through social media
Social Media Trends in 2016
Join Splash Media U's very own Dean of Students, Duncan Gilman for 30 minutes as he discusses this year's most important Social Media Trends.
Topics covered include:
The mobile marketing revolution and its impact on sales
How message services like Snapchat are taking over customer service
Which video streaming tools to use and when to use them
Why the Zero Moment of Truth is changing the buying process
How ad blocking affects your...
From: Splash Media U
Related topics : social media marketing trends 2016 / social media marketing services / marketing through social media / social media tools / social media media
Online Communities Change the World - multichannel marketing and digital consumers - Speaker
http://www.globalchange.com Impact of social networking and social media on marketing strategy and brand development. YouTube, Facebook, Wikipedia, TripAdvisor and other online communities. Why traditional advertising agencies cannot respond. Power of community opinion. New marketing models. Why online communities are trusted more than official websites or information sources. Web 2.0. Conference keynote speaker and Futurist Dr Patrick Dixon.
From: Patrick Dixon Futurist Keynote Speaker for Industry Conference
Related topics : social media network marketing / social media marketing strategy / social media marketing agency / social media marketing websites / digital media marketing strategy
How Has Social Media Changed Marketing For Small Businesses? with Matt Heinz
Matt Heinz, President of Heinz Marketing gives us his opinion on Social Media's impact on the reach Small Businesses now have.
Follow Matt Heinz on Twitter:
@HeinzMarketing
Read Matt's blog at:
http://www.heinzmarketing.com/matt-on-marketing/blog/
Follow iDataLabs on Twitter:
@iDataLabs
From: iDataLabs
Related topics : social media marketing small business / marketing through social media
Measuring the Impact of Content Marketing - Speaking at Social Media Strategies Summit
In 2016, Brian Honigman spoke at the Social Media Strategies Summit about how to more effectively measure your content marketing efforts with purpose. Learn the five steps for accurately understanding the results content is driving for your brand.
From: Brian Honigman
Related topics : social media marketing strategy steps / social media branding strategy / social media content / social media measurement
How To Budget for Community Impact & Social Cause Marketing in 2015 20140925 1800 1
It's that time of year when marketers get serious about next year’s budget. There's no doubt that social media and community experience are the future of marketing, but planning for them raise a number of seemingly unanswerable questions. Which platforms work best and when, what issues are most compelling to our community, and --above all-- how much to budget for social media and community impact campaigns? If you're like the rest of us, you want to know how to navigate the next year of...
From: CafeGive Social
Related topics : social media marketing campaign plan / marketing through social media
Social Media ROI
Olivier Blanchard is the expert on Social Media ROI. Rather than measuring outputs like tweets, follows, and mentions, he prescribes a model that relates social media to business outcomes. At IBM Impact, Jake Ludington spoke with Olivier Blanchard about Social Media ROI, as well as the need to erode the silos created between Marketing and IT organizations.
From: Delighted Robot
Related topics : social media roi olivier blanchard / social media impact on business / social media expert / social media measurement / social media media
How Dark Social is a Social Marketer’s Blind Spot
Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.
It would be beneficial for any business utilizing social media to take a closer look at your analytics to understand the impact of dark social. Listen to this episode with Brewster Stanislaw to hear how a cosmetics brand was able to apply more marketing budget...
From: Social Business Engine
Related topics : social media impact on marketing / marketing through social media / social media branding for business / social media analytics / social media help
The Impact of Social Media on Public Relations - GWebinar
Tracy Williams, ESIA BA '83, talks about social media's role in public relations and marketing.
From: GWalumni Colonials
Related topics : social media public relations / social marketing public relations / marketing through social media
Content Marketing - Titles for Social Impact and SEO
In this video Daniel talks discusses how to title content for Social Media Impact as well as long term Search Engine Optimisation.
From: Target Internet
Related topics : social media impact on marketing / search engine marketing social media / social media content