Selected videos for topic: social media impact on marketing
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Social Media & the Transformation of Business
The shift from interrupting consumers to having "conversations" with them shows no signs of stopping, with social ad spending in the U.S. forecast to reach nearly $4 billion this year. But are these conversations really impacting the bottom line? Join our Social Marketing Master Adam Kmiec and leading marketers for a look at how social is transforming the way they do business -- from influencing global ad campaigns, to lowering customer acquisition costs, to improving retention and customer...
From: adtechevents
Related topics : master in social media marketing / social media branding for business / social media advertising examples / social media promotion mix / social media conference
SJU Faculty Experts: Social Media and Presidential Politics
Associate professor of marketing at Saint Joseph's University, Janée N. Burkhalter, Ph.D., comments on the impact of social media on presidential campaigns — touching on themes of authenticity, voice and empowering voters.
From: Saint Joseph's University
Related topics : social media impact on political campaigns / social media marketing association / social media marketing campaign
Wisers Semianr - Social Media Trends & Integrated Marketing 20110602
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) was speaking on the latest trend of Social Media and how to integrate different online channels to make a marketing campaign with highest impact.
From: adamshongkong
Related topics : latest trends in social media marketing / marketing through social media / social media consultant
CMOs, Duke Fuqua School, American Marketing Association, Big Data, Social Media (RBDR--3/13/13)
Today:
1) The semi-annual CMO survey from Duke's Fuqua School of Business and the American Marketing Association has insights about the impact of digital marketing, plus dilution of market research and marketing spending in the coming year.
2) An executive who has worked with federal agencies on technology solutions believes that the federal government is ignoring the value of Big Data.
3) Four social media analytic services you may be unaware of that have great metrics...
From: RFL Communications, Inc.
Related topics : social media marketing for business schools / social media marketing agency / social media today / digital media marketing agency
MLM Recruiting How Important Is Social Media
With the new blast of social media the world rapidly becoming a small place. We are now able to get in touch with people from all over the world very easily. The network marketing industry is based on recruiting and social media has allowed a person to have access to anyone who has access to a computer. In this way networkers are able to tell the world about their business. This all has had an impact on the MLM industry but just how important is social media to MLM recruiting and how does one...
From: Khaing1
Related topics : using social media for recruitment / social media sites for recruitment / social media network marketing mlm / social media networking sites business / social media sites list for business
A Fresh Perspective On Social Media In Business
Social Media has been the buzz recently for the impact it has on businesses, but a lot of people forget about the effect it can have on individuals personally. We recently sat down with Mike Whitmore, President and Co-Founder of Fresh Consulting, a company that specializes in business strategy and digital marketing services. In this unique interview, we get the perspective of a person who is passionate about social media for both personal and business use. Watch the video and learn about how...
From: MicrosoftBI
Related topics : business using social media / companies that use social media marketing effectively / social media marketing strategy example / social media marketing services / social media consultant
Social Media is Disrupting Rigid Demographic Marketing
Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.
Complete program available for purchase at: http://fora.tv/2012/11/07/Module_1_Brand_Marketing__Impact_on_Consumer_Behavior
From: FORA.tv
Related topics : social media impact on marketing / marketing through social media
Twitter Marketing
On today's Make Your Mark Monday episode @JSBroadbent (John Broadbent) talks about how to market your brand on Twitter. The first thing that should be done in considering a great Twitter marketing strategy is to determine how people are most likely to interact with you.
It's good to stay in the habit of asking why people would want to follow your brand. It's rare that people care what a brand has to say about something unless it's news or updates. As "thought leaders" brands are at a...
From: Netmark University
Related topics : social media marketing twitter / social media marketing services / social media marketing strategist / social media marketing news / social media consultant
The Online Marketing Group - Need For Social Media Marketing - Introduction Video
We are a digital marketing agency, offering a host of services that can help any business launch their online presence in an impactful way. We believe that every business is unique and hence our solutions are personalized and tailored for each business we serve.
From: Allwyn M
Related topics : social media online marketing / social media marketing agency / digital media marketing agency / social media marketing services
The absolute beginners guide to small business social media marketing (Part 1)
In this webisode I outline what is special about small businesses on social media, how you can maximise your impact. And, what you have that the Big Boys dont! As always Please leave questions in the Comments Section.
From: Blaq Mass
Related topics : social media marketing small business