Social media in B2B marketing: know your goals

It's important to determine business goals before a B2B company dives into social media, says Allan Schoenberg, Executive Director, Corporate Communications at CME Group. Read our interview will Allan at review.gemalto.com. For more B2B marketing insight, follow Allan on Twitter: https://twitter.com/allanschoenberg

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From: GemaltoVideos

Related topics : b2b social media marketing / social media marketing companies / social media companies / social media in business

PRMM Interview #3: Jason Falls Discusses Social Media and Communications

PR Meets Marketing - http://prmeetsmarketing.com. A couple of weeks ago, I met up with Jason Falls of Doe Anderson and Social Media Explorer. After a beautiful meal at Il Fornaio with Jason and his wife, we sat down for a quick video about social media and communciations strategies. Here is a summaryof this video.

Communications Strategy: Traditional and Social Media

- Communications strategies for traditional PR is typically one that looks at talking points and messages we want to...

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From: Cece Lee

Related topics : social media audiences differ from those of traditional media because / marketing communications social media / social media in pr / marketing through social media / social media social media

Social Media Hot Seat and Favorite Tools

At the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns put on the spot. Social media expert Jason Baer of Convince and Convert analyzed their efforts. Hear some of the best practices to implement in your social media campaign. Forum attendees discussed their favorite online strategies.

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From: MarketingProfs

Related topics : social media marketing campaign / social media online marketing / social media expert / b2b social media strategy / social media tools

Social Media B2B Lead Generation with LinkedIn

http://www.b2bbusinesscoach.com/blog/social-media-lead-generation-with-linkedin

The social media platform Linkedin has become a very important platform and social media tool to help drive leads and find leads, especially for b2b businesses.

Linkedin can help you find the exact leads you are looking for because of its strong lead generation tools and the way you can search LinkedIn for prospects.

You should also use all of the other social media tools available to you to find prospects....

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From: Ian Dainty

Related topics : social media linkedin / social media marketing tool / b2b social media platforms / social media search tools / blogs and social media

How to Create a B2B Social Media Content Strategy with Simply Business

http://linkhumans.com/blog/social-media-london/simplybusiness

This month at Social Media London (http://www.socialmedialondon.co.uk) we were joined by Jasper Martens, Head of Marketing & Communications at Simply Business, the UK's largest online business insurance broker, with 200,000 customers. He talked about the benefits of content marketing for B2B companies, how you can set up a strategy for your company and, of course, went through the Simply Business success story.

SOCIAL MEDIA...

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From: Link Humans

Related topics : social media marketing events london / social media marketing companies london / benefits of social media marketing for business / b2b social media strategy / blogs and social media

2014 B2B Tech Content Marketing Trends: Tailoring Content, Tactic Effectiveness, Social Media

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute's newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS, BENCHMARKS, AND TRENDS, NORTH AMERICA, sponsored by International Data Group (IDG).

This infographic video focuses on how tech marketers tailor content, tactic effectiveness, and social media usage.

For the full report, click here: http://bit.ly/1iIgHZP

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From: IDG Knowledge Hub

Related topics : social media marketing trends 2014 / social media content / social media report

Orange Eclipse Social Media Marketing (SMM)

Drive B2B Sales through LinkedIn Inbound Marketing

Does your business sell to other businesses? Let us help you drive more sales through LinkedIn. Contact us today for a complimentary consultation by clicking http://orangeeclipse.com/social-media-marketing/linkedin-landing-page/

Drive B2C Sales through Facebook Inbound Marketing

Does your business sell to consumers? Let us help you drive more sales through Facebook. Contact us today for a complimentary consultation by clicking...

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From: Orange Eclipse

Related topics : social media marketing consulting / social media consultant / social media today / social media business

How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing

In this free MarketingSherpa Webinar http://www.marketingsherpa.com we join industry experts, Nichole Kelly, President of SME Digital and Eddie Smith, Chief Revenue Officer at Topsy Labs, as they sit down with Daniel Burstein, Director of Editorial Content for MECLABS, to discuss the most common mistakes B2B marketers make in regard to social media... and, most importantly, how to overcome them.

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From: MarketingSherpa

Related topics : common social media marketing mistakes

Leverage social media for B2B marketing with large businesses, with Christer Holloman

Want to know how to use social media to improve your online B2B marketing campaigns?

In this interview with White Hat Media’s Jeremy Spiller, Christer Holloman, digital marketing expert, talks about the difficulties large businesses face when tasked with capturing online business networks for business opportunities. Focusing on examples from his many talks and discussion groups, Holloman advises companies to seek out business-focused social networks, such as LinkedIn, to help reduce costs...

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From: White Hat Media

Related topics : social media marketing business opportunity / online business social network / social media marketing companies / social media marketing websites / digital media marketing

AndyAlagappan.com Interactive Marketing Agency..Social Media Strategy .B2B Marketing

www.andyalagappan.com is a proven search marketing industry leader with more than 8 + years of proven experience. SEO TIP . MUST look carefully into these . Actual Experience , # of full time staff , Track Record , # of Projects done BEFORE engaging with a SEO or Social Media Agency .Buyer Beware !! call Andy @ 281-570-5804 for a FREE web strategy 30 min consultation.

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From: 1epromotionz

Related topics : social media marketing agency / social media marketing strategies / search & social media marketing / b2b social media strategy / marketing through social media