Selected videos for topic: b2b social media marketing
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Paul Gillin, FWD:B2B Conference Q&A
Paul Gillin, B2B Social Media Expert, answers questions about the biggest challenge B2B marketers will face in 2016, examples of B2B companies that are doing storytelling well and the key takeaways from the conference.
From: GodfreyB2B
Related topics : b2b social media marketing
Advatera Session with Clive Roach, Philips Lighting
In this Advatera Online Session Clive Roach (Philips Lighting) will share how he effectively designs and implements Philips Lighting’s social media to advance B2B marketing in the challenging environment of multiple regional markets, stringent industry regulations and a complex B2B sales process.
5:19 Examples for Social Media KPIs used at Philips Lighting
6:16 Make a metric - matching the business goals
8:00 Understanding customer journeys
9:36 Social Listening
11:58 Radian6 to Sprinklr and...
From: Advatera
Related topics : social media b2b marketing metrics / business using social media / social media measurement tools / marketing through social media / social media social
Social media that work for b2b
Paul Gillin, author of Social Marketing to the Business Customer, talks about what makes b2b different than consumer social media and what works for business marketers. Including examples.
Mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we changes things. we believe things. we see things differently, think differently and do things differently. we help change agents craft their brand...
From: mobiumtv
Related topics : b2b social media marketing / social media marketing strategy example / social media branding for business / social media marketing firm
B2B Social Media Marketing With Deloitte
We had a chat to two of Deloitte's B2B marketers, Jonathan Houston and David Graham. We explored the idea of a social business, looked at the impact of social media on a business and how manage this constant challenge. ROI measurement is a big issue, which we touched on in more hangouts.
From: Michael Cowen
Related topics : social media marketing ideas for business / manage social media
TechXpla Webinar : Social Media Marketing for B2B Technology / IT Industry
Consumer brands spent the early years of the social boom using campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers but waits to deliver against their more sophisticated needs.
In the B2B space, having people follow you is not enough. You have to go beyond likes and simple conversations. For B2B marketers, the promise of social is user data and first generation social campaign technologies just weren’t delivering.
Marketers are seeing a...
From: Tech Xpla
Related topics : b2b social media marketing / social media marketing campaign / marketing through social media
Social Media for the Enterprise - A Business Case
How is social media truly impacting businesses today? Why are many of the world's top brands—like Pepsi, Virgin, NHL, and American Express—now embracing social media company-wide? Can social media really benefit B2B marketing?
Find out in this video, as some of the pioneers of the social business sphere join HootSuite CEO Ryan Holmes to provide insight on these important topics. Hear from:
Richard Branson, founder and chairman of Virgin Group
Michael Chui, Principal, McKinsey &...
From: Hootsuite
Related topics : benefits of social media marketing for business / social media branding for business / social media marketing companies / social media companies / marketing through social media
Measuring Social Media Success
Social media comes with a host of possible metrics: from fans and followers to video views and retweets. But how do you collect, measure and interpret that information intelligently, to gain a real insight into social media's effect on your brand and bottom line? Top B2B technology marketing executives share their personal strategies for gauging social media ROI.
From: TMinMind
Related topics : measuring social media success / measuring social media roi / social media b2b marketing metrics / social media marketing strategy / social media measurement
Social media brand advertising and marketing
https://www.facebook.com/listingapps - agent list app system. .The agent list app device is a powerful online, b2b and b2c social media marketing idea for start up, on-line companies, exporters, small corporations and SME's. Available from www. Fblistapps. Com
From: Ouch Ouch
Related topics : social media marketing ideas facebook / social media marketing companies / marketing through social media / social media advertising companies / social media branding
Target B2B Clients - Social Media Training Webinar Excerpt
http://socialmediaonlineclasses.com An excerpt from the Target B2B Clients webinar:
➤ 3 free online tools you can use to find profitable clients
➤ how to ethically search through your colleagues' contacts
➤ get noticed by decision-makers so they think of you first
Get this webinar for FREE: http://bit.ly/28gSW5h
Get your Free Social Media Strategy Class: http://goo.gl/dYpzcA
LEARN: how to grow your business in 30 days using social media marketing http://bit.ly/growbizin30
15 All-New...
From: WillowRidgeMedia
Related topics : social media marketing small business / free social media tools for small business / social media marketing plan / free social media training
Chicago AMA | Social Media: Beyond the Chaos | Dave Schneider
Social Media: Beyond the Chaos will present a forum for both the most accomplished and frightened marketer alike to learn practical and valuable insights from the front lines of some of the most successful brands and campaign creators in both B2C and B2B social media marketing from across the greater Chicagoland marketplace. Come hear their stories, inquire about their successes and foibles, and socialize with a few, fellow marketers!
From: Chicago AMA
Related topics : social media marketing success stories / social media marketing campaign / marketing through social media / social media branding / social media social media