Selected videos for topic: b2b social media marketing
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Using social media to promote B2B events
Many B2B marketers look jealously at their B2C colleagues who seem to have so many more opportunities to use social media, and then ignore the opportunity to use social media to promote events. Trade shows, conferences and meetings are great opportunities for B2B brands to build engagement though social media.
Get ideas of how you could use social media to increase engagement when you next hold a meeting or exhibit at a show in this short video from B2B specialist agency Napier...
From: NapierPR
Related topics : brands using social media / social media branding / social media conference / marketing through social media
B2B :: thunder::tech's 2013 Marketing Trends Event
Because only 33% of business-to-business marketers embrace social media marketing, Melanie Eyerman presented on how to socialize your brand in the B2B space.
From: thunder::tech
Related topics : social media marketing events 2013 / social media branding for business
Using Social Media for B2B Sales
How do you decide which group handles social media? It's both. Social media is a tool and B2B marketers and sales people must both use it. Does your sales team know what to do? Do they know how to avoid trouble? Will they know how to measure results or just play around? In this Webinar, I explain how to integrate your B2B marketing and sales so that social media adds to your bottom line. You'll find out how to attract clients, persuade them, and move them to purchase, with social media...
From: Chris Abraham
Related topics : social media for sales people / marketing through social media / social media social
Social Media Benchmark - Russ Shaw on opportunities, risks and B2B
As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Russ Shaw, former global mobile chief at Skype and current Non-Executive Director at GAME Group and others, discusses social media in 2012:
• Big opportunities for social media in 2012
• Key risks for marketers to be aware of
• The importance of social media in B2B
Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.
ABOUT THE INITIATIVE
How are businesses grappling...
From: GlobalBenchmark
Related topics : social media marketing business opportunity / search & social media marketing / social media for market research / social media agency
Money and Time Saving Tips for Creating Benchmarks in Social Media
The big question for most B2B marketers is how do I know if my social media program is working? The answer is to create benchmarks. Because social media is new, it doesn't have traditional benchmarks like other types of media. That means B2B marketers have to come up with different ways of measuring their social media programs to find out if they are successful. Katie Paine of KDPaine and Partners sat down with Kyla Cullinane at the MarketingProfs B2B Forum to explain her best practices when it...
From: MarketingProfs
Related topics : b2b social media marketing / marketing through social media / social media tips
5 Key Ingredients of Social Media for Your Website
As an online marketer, you know the importance of embracing Twitter, Facebook, blogs, and other social media to enhance your online presence. But are you fully leveraging these tools to increase the business value of your B2B website?
Watch the webinar to learn the latest tips and techniques on:
integrating your B2B social media strategy with your website goals
key differences between B2B and B2C social media best practices
funneling more qualified leads to your website through social media...
From: Sitecore
Related topics : online social media websites / b2b social media strategy / social media marketing strategy / social media content / social media blogs
Social Media Q&A for @NeumannCampus & Tom Matys
This video answer six social media marketing & strategy questions by Neumann University students.
Questions:
1. Is social media worth the time and effort to use? Why?
2. When turning to social media what questions are you most confronted with by clients?
3. What are the various models for implementing social media within a company?
4. hat is the proper work/life balance when dealing with social media? For example being
a part of your company's facebook or twitter page can...
From: Natascha Thomson
Related topics : social media marketing questions / social media marketing strategy example / social media marketing companies / marketing through social media / social media social
Tam Tam: social media B2B marketing
Jeroen Heydendael, senior web consultant coming from Netherlands and working for the web communication group TAM TAM, introduces the essential concepts of online social media marketing.
From: Riccardo Ugo
Related topics : b2b social media marketing / social media consultant
Social Media, How it impacts your business now
It doesn't matter if the nature of your business is B2B, B2C, or something in between. Significantly improve your marketing ROI by integrating a highly strategic social media marketing campaign into your marketing mix. If you don't think social media is impacting your business, the stats in this video will change your perspective. The award winning Osterholm Digital Marketing Group (ODM) develops strategy, designs, builds, tracks, publicizes and analyzes your entire social media campaign. We...
From: ODMGroup
Related topics : social media marketing campaign / social media marketing strategy / social media impact on business / marketing through social media / social media integration
B2B Social Media Marketing
B2B Social Media Marketing
From: DWSAssociates
Related topics : b2b social media marketing