Selected videos for topic: social media measurement
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Measuring Social Success
Measuring social media success is not a simple thing to do, depending on what your metrics are. Throw likes and followers out the window, and observe more pertinent points such as brand reputation, sentiment and the buying cycle. Make the connection between social posts and sales to demonstrate value to the c-suite. And don't get bogged down in the social terminology - translate it to the language of your executives.
Joe Pulizzi, Founder of the Content Marketing Institute
Andrew Grill, Global...
From: Cision North America
Related topics : measuring social media success / social marketing success / social media marketing industry
Social Media Tips: Using Metrics to Measure Success Against Strategy- Soaring Solutions
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Are you measuring the success of your social media implementation to see if you are meeting goals defined in your social media strategy? In this video, Sue Koch of Soaring Solutions discusses some key metrics & data points to look out for to measure success using free tools like Google Analytics, Facebook Insights and YouTube Analytics.
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From: Soaring Solutions
Related topics : measuring social media success / free social media measurement / social media analytics tools free / social media metrics tools / social media tips
SocialEnable - Social Media Management System
Are your organization challenged to respond to the social conversation? Are you allocating many resources to monitor and manage social media? How can you measure their performance and convert into real business result? Let SocialEnable the leading Social Media Management System support you.
From: Computerlogy
Related topics : social media management system / manage social media / social media in business / social media social media
Ted Rubin of Collective Bias on Why Men Are Social Media Voyeurs
Ted Rubin, Chief Social Marketing Officer at Collective Bias and the #1 most-followed CMO on Twitter, speaks with NEXT for Women about building relationships using social media. Ted is a leading social marketing strategist and in March 2009 started using and evangelizing the term "Return on Relationship™" as a way to measure social media efficacy. Find Ted on Twitter at @TedRubin or online at http://www.tedrubin.com/
From: nextforwomen
Related topics : using social media marketing / marketing through social media
Brian Solis on social media misconceptions, ROI and outsourcing
Author of the acclaimed new book on social media and business, Engage!, Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. Here he talks to BusinessZone.co.uk editor Dan Martin about social media...
From: MyCustomer
Related topics : social media roi book / social media business / social media measurement / social media for market research / social media marketing firm
Measuring Social Success in a B2B World – a LEWIS event during Social Media Week London
This event was part of Social Media Week London and AMEC Measurement Month. The discussion, led by Giles Peddy, Group Managing Director UK of LEWIS, featured an expert panel that included: Lance Concannon, UK Marketing Manager at Sysomos; Gugs Sarna, Head of LEWIS Pulse UK; and Michelle Urwin, UKI Marketing Manager at Basware.
This is a recording of the Periscope live streaming of the panel event.
From: LEWIS PR
Related topics : social media marketing events london
Social Media Tools: Crowdbooster
http://SocialMediaToolCoach.com - Social media tool that will help you measure your efforts on Twitter and Facebook. It gives you important tips and ROI that will help you connect and communicate with you followers and fans.
From: Kim Beasley
Related topics : social media measurement tools / social media help / social media tips / social media social
What it takes to be a Social Media Consultant
In this episode of Agency 1on1, Bala interviews Rodger Johnson, who is a social media consultant & a communication strategist and the founder of SociallyRelevent.us. He is currently persuing his Doctorate towords this subject.
Rodger has moved from various line of work to choose the field he loves now. He shares his story on how got started and what he has seen in this field of work. From various tips on how to run Social Media Command center to the important metrics that needs to be measure...
From: Mondovo
Related topics : social media marketing consulting / social media marketing agency / social media metrics / marketing through social media / social media tips
How Does Social Media Impact Business Decisions at Dell?
There isn't 1 metric to measure social media's impact. The most applicable place for us has been in product releases.
Watch to learn more about how social media and voice of customer have changed how Dell operates.
From: Social Media Strategies Summit
Related topics : social media impact on business / social media metrics / social media measurement / social media media
Adopting Social Media in the Funds Community
FundForum International website - http://www.informaglobalevents.com/ytffintlvep
For the first time at FundForum International, we are running Social Media Sandbox (aka Social Media Surgery) sessions, revolving around the issues on embedding Social/Digital Media into the Investment Management industry. Andrew Walker, Tweetminster, and Jonathan Taylor, BNP Paribas, will be running four sessions, each looking at key topics, from measuring ROI and value, to compliance issues, to closed group...
From: FundForum
Related topics : internal social media / social issues in media / manage social media / social media websites