Selected videos for topic: social media measurement
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LiftMetrix - Social ROI Measurement Solution
LiftMetrix is an end-to-end ROI solution for brands on social media.
As an end to end Social ROI Measurement Solution, LiftMetrix ingests your data, computes your social ROI and gives you actionable recommendations to grow ROI. Without spending hours in spreadsheets, marketers (like you) are empowered to act easily and quickly on social media analytics.
Imagine waking up each day with a personalized game plan to give you the confidence that every piece of content posted and ads purchased are...
From: LiftMetrix Official Channel
Related topics : measuring social media roi / social media solutions / social media measurement / social media branding strategy / social media analytics
Developing a Social Media Strategy in 7 Steps
Author: http://www.slideshare.net/jaybaer
SlideShare:https://www.slideshare.net/jaybaer/developing-a-social-media-strategy-in-7-steps
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use …
From: Slideintroduction
Related topics : social media strategy slideshare / organizations using social media / social media measurement / social media help
Social Media Consultant - Chris Johnstone
As a social media consultant we help companies create successful social marketing campaigns.
We work with organizations to find their unique social value proposition. We collaboratively build a marketing plan that will engage your audience, generate positive social reach and drive sales.
Our systems help help to plan, implement, measure, and optimize a successful social marketing campaign for your organization.
From: Chris Johnstone
Related topics : social media marketing campaign plan / social media marketing companies / social media help / marketing through social media / social media companies
2. Measuring The Social - Advertising Potential
Dan Neely, founder and CEO of Networked Insights, explains how companies misdirect their advertising spend if they're only listening to the 'loudest voices' posting heavily in online communities.
Understanding the 'silent majority' -- the 85% of individuals who's social interaction and influence take place through reading, rating, sharing, linking and inviting rather than posting -- paints the whole picture so companies can more effectively place their advertising dollars.
Networked...
From: NetworkedInsights
Related topics : social media advertising companies / social network marketing companies / social media marketing companies / social media help / social media branding for business
Website Marketing and Social Media Integration
On Wednesday, May 2, 2012, Rob Petersen, President of BarnRaisers visited us to discuss web marketing and social media. The session covered:
- Branding
- Content Strategies that work
- Social Media Activities - FaceBook, LinkedIn, You Tube, Twitter, Blogs
- Case Studies
- Measurement & Return on Investment (ROI)
- About Mobility & Scalability
For more information, please visit: http://www.darienlibrary.org/events/website-marketing-strategies-and-social-media-integration
From: Darien Library
Related topics : social media marketing strategies / marketing through social media / social media content
ROI & Social Media Campaigns
-A survey found that 84% of social media campaigns don't track their ROI.
- Companies should track it as well as the metrics (number of comments, followers, traffic to the website, fans) as it's not just about monetization. You must try to link these numbers to see if there is a correlation between sales and the metrics.
- The 2011 Social Marketing Benchmark Report found that those who are measuring social media ROI found an average return of 95%, while 30% of the people in the survey...
From: Jennifer Sherlock
Related topics : measuring social media roi / social media marketing companies / social media tracking / social media report / marketing through social media
5 recommended social media ROI metrics. Mobile the 3rd most effective mkt tool (RBDR 10.8.2014)
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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.
To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources
On today's RBDR: 1) To measure social media ROI across channels, Simply Measured's Uri...
From: RFL Communications, Inc.
Related topics : measuring social media roi / social media today / social media marketing tools / social media audience engagement
Onstream: Gary Vaynerchuk on Social Media ROI
Social ROI is not one-size-fits-all. By understanding your brand’s specific needs and goals, you can more accurately and efficiently measure and showcase the value of your social efforts.
Join Gary Vaynerchuk, business builder and owner of VaynerMedia, as he explains the do’s and dont’s of measuring social ROI. At his free webinar, Gary will discuss how companies can truly measure their social strategies and do away with meaningless vanity metrics.
In this webinar, you will learn how...
From: Onstream Media
Related topics : measuring social media roi / social media roi metrics / free social media measurement / brands using social media
Measuring the success of websites & social media campaigns: Mark E Goodman e-Conversation Solutions
Create interim measurements to understand the success of your website and social media campaigns. Look at form completion or contact metrics. An excerpt of an interview with Mark E Goodman of e-Conversation Solutions in January of 2013. Check out e-Conversation Solutions at http://www.e-conversation.com
From: e-Conversation Solutions, Inc
Related topics : successful social media campaign / social media websites / social media solutions
How to Measure ROI from ANY Marketing Tool
Awareness? Reach? Share of Voice? Sentiment? Earned mentions? What ARE those anyway? Have you ever cashed a check on any of them?
Are you able to measure ROI from social media…trade advertising…social media advertising…trade shows…or any of the other marketing tools you’re currently using?
One of the biggest, if not THE biggest, problems businesses have is their difficulty, or just plain inability, to measure the effectiveness of any marketing campaigns.
As a result, many corporate...
From: Steve A. Miller
Related topics : measuring social media roi / social media marketing tool / social media marketing agency / marketing through social media