Selected videos for topic: social media measurement
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Justin Wise: How to Start Measuring Social Media Effectiveness in Your Organization [Biola Digital]
Justin Wise discusses effective ways to measure social media interaction. He explains that simply monitoring views and likes is not sufficient. Wise shares that creating and maintaining interaction with online users must be the focus of a media presence, and offers practical steps and tools to achieve this goal.
From: BiolaUniversity
Related topics : social media measurement tools / social media monitoring tools
///CMA - Social Media for Construction - USG
Construction Marketing Association: Social Media Best Practices for Construction -- Webcast Panel Discussion. This webcast features panelists from such leading construction brands as USG, Caterpillar and Emerson Electric. Panelists will share how their construction brands utilize social media, how social media integrates with other Internet initiatives, what results have been realized and how to measure, and more.
Part 3 of this webcast features Melissa York is Director, Integrated Marketing...
From: The Construction Marketing Association
Related topics : media and social construction / social media marketing association / social media branding / social media integration / social media media
What is the Importance of Social Media Measurement Tools
For More Detail: http://www.socioboard.com/
Organization which is developing the social media management tools is not only presenting an open source extensible tools to people but also is helping business owners to improve their business performance. The marketing plans concluded by the report of the analysis done by this tool can be very effective and fruitful one. What is the importance of social media measurement tools? These tools are adaptable and their best towards getting successful...
From: Richard Buckland
Related topics : social media measurement tools / social media management tools / social media tools for business / open source social media / manage social media
How to Measure The ROI Of Social Customer Experience and Customer Service.flv
If you've ever wondered if you can calculate the ROI Of social media or social customer experience and customer service, this video show you not only that you can, but also how to do it.. How to measure social interactions? It's about the metrics of social media, or any particular functional department. It's about understanding the changing dynamics between customers and companies - B2B or B2C or Govt2C... that social media has brought about. Then its about understanding what either drives...
From: Dr Natalie's Executive Success Firm
Related topics : social media changed business / social media services company / social media measurement / social media companies
PBS's Downton Abbey: What's the ROI of its social media?
Learn more about this session: http://ragantraining.com/video/downton-abbey-metrics-measuring-value-social-media-strategy?trk=YOUTUBEN
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PBS works hard to engage fans of "Downton Abbey" on its social media channels. But why? What's the return on investment of a Patton Oswalt post, or a picture of a piece of toast with "Free Bates" written in butter?
This clip is excerpted from a Ragan Training video, "How to measure the value of social media strategy," featuring Kevin Dando of PBS and...
From: Ragan Communications
Related topics : measuring social media roi / social media roi metrics / free social media training
Marketing Cloud: Mapping Social Media Marketing to Your Business Objectives
Struggling to calculate ROI for your social programs? Join us to learn how to measure the impact of your social media efforts and think differently about how social customers convert into repeat purchasers.
From: Dreamforce Video
Related topics : social media marketing roi calculator / marketing through social media
///CMA - Social Media for Construction - Knaack
Construction Marketing Association: Social Media Best Practices for Construction -- Webcast Panel Discussion. This webcast features panelists from such leading construction brands as USG, Caterpillar and Emerson Electric. Panelists will share how their construction brands utilize social media, how social media integrates with other Internet initiatives, what results have been realized and how to measure, and more.
Part 2 of this webcast features Carrie Halle is Marketing Manager for Knaack...
From: The Construction Marketing Association
Related topics : media and social construction / social media brand management / social media branding / social media integration / manage social media
Advatera Session with Clive Roach, Philips Lighting
In this Advatera Online Session Clive Roach (Philips Lighting) will share how he effectively designs and implements Philips Lighting’s social media to advance B2B marketing in the challenging environment of multiple regional markets, stringent industry regulations and a complex B2B sales process.
5:19 Examples for Social Media KPIs used at Philips Lighting
6:16 Make a metric - matching the business goals
8:00 Understanding customer journeys
9:36 Social Listening
11:58 Radian6 to Sprinklr and...
From: Advatera
Related topics : social media b2b marketing metrics / business using social media / social media measurement tools / marketing through social media / social media social
Why Your Company Needs to Pay Attention to Social Media
It's happening with or without you. That's what Radian6's Amber Naslund says about social media. Are you involved yet? Do you know how to measure the success of your social media program? At the MarketingProfs B2B Forum in Boston, Kyla Cullinane sat down with Naslund to figure out how companies should monitor their social media programs.
From: MarketingProfs
Related topics : social media monitoring companies / measuring social media success / monitoring social media / social media media
Driving revenue and reducing costs through social media - Travel Distribution Summit Europe 2012
This video is a presentation given by Digital Visitor's CEO Anthony Rawlins at the 2012 Travel Distribution Summit Europe.
Watch Anthony's session titled 'Driving revenue and reducing costs through social media' to...
- Learn how to identify which followers/fans are most valuable to your brand
- Take away a step by step guide to adding meaning to your measurements
- Take a holistic approach to include measuring online, offline, on-site behaviour combined with social media channels to fully...
From: DigitalVisitor
Related topics : social media measurement / social media sites / social media today / social media help / social media branding guide