Selected videos for topic: social media measurement
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Social Media Analytics with Radian6
Presenter: Brandon Boatwright
Overview: This talk will focus on the use of social analytics to measure conversations as they happen online. A demonstration of Radian6 software will be provided to offer a glimpse into how social media chatter is measured and evaluated in terms of volume, trend, sentiment, and influencer, among others.
From: CCIT Software Training Group
Related topics : social media analytics / social media measurement
A Career In Social Media With Falcon Social
At Falcon Social, we help employees become active digital thinkers. By using our unified platform to listen, engage, publish, measure and manage, companies can explore the benefits of social media marketing and instill a digital-first thought process in their employees.
From: FalconSocial
Related topics : benefits of social media marketing / social media marketing companies / social media management company / social media help / using social media marketing
Getting Started in Social Media - Part 2 [Small Business Tutorial]
In the second half of this Social Media tutorial, we look at ways to grow your social media presence including deciding on a brand voice, engagement strategies and how to measure your impact. We also hear from a range of small business owners as they share their tips for using social media.
For more tips and advice check out www.digitalready.org.au
From: ACCAN
Related topics : social media small business tips / social media small business strategy / business using social media / social media tutorial / social media engagement
How to Create "Social Media ROI," a New Book
Peggy Hatch, publishing director of Direct Marketing IQ, discusses how Social Media ROI will bring true business discipline to your social media program and align with your organization's goals. Author is top branding and marketing expert Olivier Blanchard, who brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. http://store.directmarketingiq.com/store/p/108-Social-Media-ROI.aspx
From: DMIQTV
Related topics : social media marketing roi / social media branding for business / social media optimization plan / social media optimization strategy / analysis of social media
Measuring Social Media
Digital Royalty shares their propriety method and formula for measuring a brand's online Return on Influence (the new ROI).
From: DigitalRoyalty
Related topics : measuring social media roi / social media measurement
Jennifer Bagley Speaks for the Dallas Business Journal on Measuring your Marketing Results
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Measuring your digital marketing results is critical. SEO measurements, Social Media ROI, Internet Marketing measurements, etc. Jennifer Bagley with Dynamis International and CI Web Group teaches the audience about how to integrate a CRM into...
From: dnetlive
Related topics : criticisms of social media marketing / seo and social media / digital media marketing / social media solutions
Beware Social Media roles and titles: They can be marketing too.
Just because a company changes someone's title to that of "VP Social Business" or "Social Media Director" doesn't mean they are qualified to advise you when it comes to Social Media program development, integration, management, or measurement. Consider the possibility that the company behind the appointment might be trying to package services that such a title/role would help validate.
Be very careful before signing on the dotted line. Do your research, not on the company, but on the "expert."
From: RedChairGroup
Related topics : social media market research companies / social media changed business / social media management company / social media marketing companies / social media changed marketing
segment audience: 1 metric, 1 minute
Dr. Kaye Sweetser from UGA quickly discusses how you can use audience segmentation as a way to make regular social media metric reports more focused. This is a part of a social media measurement series for her students called "1 Metric, 1 Minute."
From: Kaye Sweetser
Related topics : social media audience segmentation / social media metrics / social media report / using social media
Cision- Jay Krall and the 2011 IABC Innovation in Corporate Communication & Social Media Summit
Jay Krall, Business Development Manager for Cision, will speak at the 2011 IABC Innovation in Corporate Communication & Social Media Summit, St. Paul on April 15, 2011. He'll discuss social media measurement, patterns of engagement, share of voice and developing relationships with influencers. He'll also discuss the differences between impresssion-focused measurement and engagement-focused metrics. Want to hear more from Jay? Visit blog.us.cision.com to see more of Jay's and other Cision...
From: Cision North America
Related topics : iabc social media / social media measurement / social media in business / social media engagement / manage social media
The Ultimate ROI Guide to Social Media
Ron Grant and Graham Gullans talk about the new business approach to social media and provide a framework for measuring ROI.
From: LiftMetrix Official Channel
Related topics : measuring social media roi