Selected videos for topic: social media measurement
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Vintage Wine Estates Ep 4 - Social Media ROI - Vitrue Social Marketing Minute
Vintage Wine Estates discusses social media ROI with Vitrue - There isn't an exact answer, unfortunately, as far as social media ROI is concerned. I'm fairly content with what's out there with measuring channel activity and engagement, which is what's most important with social media. Having been a business manager myself, I understand the importance of knowing those revenue drivers and why CEO's and managers want to know the ROI. I might go back to them and say that, in the marketing world,...
From: vitrue
Related topics : social media marketing roi / social media marketing trends / manage social media / social media content / social media engagement
Measuring Social Success
Measuring social media success is not a simple thing to do, depending on what your metrics are. Throw likes and followers out the window, and observe more pertinent points such as brand reputation, sentiment and the buying cycle. Make the connection between social posts and sales to demonstrate value to the c-suite. And don't get bogged down in the social terminology - translate it to the language of your executives.
Joe Pulizzi, Founder of the Content Marketing Institute
Andrew Grill, Global...
From: Vocus PR
Related topics : measuring social media success / social marketing success / social media marketing industry
The Truth of Social Media Marketing ROI
Richard Jones, CEO of EngageSciences debunks some myths around lack of measurability of social media marketing.
From: EngageSciences
Related topics : social media marketing roi
Metrics and Tools Used for Social Media Effectiveness
Karl Rectanus asks Gini Dietrich which metrics and tools to use to measure social media effectiveness.
From: SpinSucks
Related topics : social media metrics tools / social media measurement tools
3. Measuring The Social - Growing Importance On Ad Spend
Dan Neely, founder and CEO of Networked Insights, explains the increasing importance for companies to measure and understand the complete online social situation.
The current macro-economic environment will impact both offline and online ad spend. Folks like Ben Schachter (an analyst with UBS) believe that the continuing shift toward online advertising will be accelerated by this macro weakness.
In order to best utilize shrinking advertising budgets, more companies will be turning to...
From: NetworkedInsights
Related topics : social network marketing companies / social media market research companies / social media marketing companies / online business social network / social media help
Social Beacon Demonstration and Social Media Marketing 101
Join us for a look at Social Beacon, the new social media marketing tool from Page Mage. It's designed specifically for ecommerce marketplace sellers. We'll do a brief overview of what social media marketing is and why you should care, then jump into a live demonstration of Social Beacon. Whether you're trying to figure out if social marketing is right for your ecommerce business or looking to take your efforts to the next level, see how Social Beacon can:
- Promote your items across social...
From: PageMageInc
Related topics : social media marketing 101 / new social media tools / social media promotion tools / free social media tools for business / social media help
Social Media Breakfast Toledo - No. 2
Aaron Newman of Techrigy was the guest speaker at Social Media Breakfast Toledo No. 2 on May 1. Aaron spoke to a full house at the Elks Club in Toledo about social media monitoring and measurement.
From: Lorrie Cesarz
Related topics : social media breakfast / monitoring social media / social media social
MARCOM 2010: Social Media Performance Measurement: Strategy, Tactics, Tools
Mike Kujawski, CEPSM, and Nicholas Charney, Indian and Northern Affairs Canada (INAC), impart their expert knowledge of social media within the context of Public and Not-for-Profit sector marketing communications. They stress the need for organizations to understand the "why" and be clear on desired outcomes before jumping into the deep end of social media...and drowning! Useful online monitoring and measurement tools identified and discussed. Purchase DVD of entire session from...
From: Raymond Soo
Related topics : social media measurement tools / social media monitoring tools / social media marketing tool / monitoring social media
Learn Social Media Fast 2012
The essential, a half-day of in-depth discussion for PR professionals dedicated to social media communications, SEO, PR measurement and digital engagement with the media. Be a part of this informative session to network and learn with fellow innovators and social media professionals experiences from across industry. This half-day event is packed with practical tips, best practices and real-world examples that you can begin implementing immediately. www.blinkpragency.com
From: harisfarooq
Related topics : social media pr / social media measurement / seo social media / social media network
Red Chair Intro
Introducing Red Chair Social Media training: designed to teach business leaders how to properly build, integrate, manage and measure Social Media programs.
These full day sessions will provide the framework, insight and step-by-step methodology needed to properly operationalize Social Media programs for organizations of all sizes.
From: Olivier Blanchard
Related topics : social media program / social media business / social media integration / manage social media / social media measurement