The Value of Social Media at Hard Rock Hotel & Casino

Get in on the conversation, hear how Hard Rock's Internet Marketing Manager uses social media to maximize response rate, customer loyalty, and generate revenue.

Presented in partnership with the Cornell Center for Hospitality Research, view the full webcast at http://go.sas.com/r18hu5

Read a webcast summary at http://www.sas.com/reg/wp/corp/17666

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From: SAS Software

Related topics : using social media for marketing research / manage social media / marketing through social media

Community Journalism: Social Media

This is the second screencast from our FutureLearn Community Journalism course, showing you how to use social media effectively to share your content. The screencast is presented by Claire Wardle, a former Cardiff University academic, now consultant and research fellow at Tow Center who has worked with many organisations including the BBC and Storyful.

You can sign up for the course on FutureLearn: https://www.futurelearn.com/courses/community-journalism

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From: Cardiff University

Related topics : journalism and social media / social media courses / social media content

What's social media - Animate 2 Educate

What's social media?

What's out there to try?

What can I use to get by?

Terms and conditions 

What do they mean?

What shall I choose on my screen?

I've got a facebook page

Use Twitter quite a lot

How did it get that way

 Look at what we've got

I got Facebook

I got Twitter

I got snap chat

Who could ask for anything more?

I got oovoo

Instagram too

I got Linked In

Who could ask for anything more?

Once you sign up

Ts and cs ticked

Create your profile

Choose the right pic!

Check your...

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From: Rachel Orr

Related topics : social media in education

Don't buy into "magic pill" Social Media ROI calculators.

Andrew Mueller pointed me to this Social Media ROI Calculator and it is so utterly nonsensical that I couldn't help but use it as an example of what companies should be on the lookout for in terms of nicely packaged bulls**t: http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm

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From: Olivier Blanchard

Related topics : social media roi calculator / social media help / social media companies / social media social

Virtual Seminar: Social Media and Inbound Marketing for B2B Companies

Pam Aungst, E-Commerce Manager for E&T Plastics, gave a presentation to the Society of Plastics Engineers (SPE) in January of 2012 about "Using Social Media and Blogging to Draw in Prospects".

The transcript of the video is available at http://bit.ly/ETtranscript, and the slide deck is here: http://slidesha.re/etsocial

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From: etplastics

Related topics : social media marketing seminar / social media marketing companies / social media management company

Internet Marketing: Reputation Management

https://webelevated.com/internet-marketing

Monitor reviews - Receive an alert the moment a review is submitted on all of the most popular review sites, including Yelp, Facebook, and Google+, as well as a ton of sites that are relevant to your specific industry (e.g., TripAdvisor, RateMD, Cars.com, etc.)

Generate reviews - Easily gather new reviews from delighted customers and ensure that negative reviews stay private.

Advanced listening - Find “mentions” from news sites, blogs and social...

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From: WebElevated

Related topics : social media monitor / social media networking sites business / social media online reputation management / social media listening platforms / social media reputation management

Travel Marketing & Social Media Case Study

This week, we have a great case study from one of Irelands best known marketing broadcasters, and multiple award winning podcaster Alex Gibson. Alex is looking at how the travel and hospitality industry have been using social media to promote themselves, and deliver unparalled customer service.

There are some great examples that could be applied to many different industries.

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From: digitalmktingschool

Related topics : travel industry using social media / travel industry social media marketing / social media marketing services / marketing through social media

Expert Series - Brand Monitoring

Our own Alyssa Kritsch (Hootsuite's social media campaign coordinator) stops by the studio to share her tips on brand monitoring with Hootsuite.

Hootsuite is the most widely used platform for managing social media, trusted by more than 800 of the world's Fortune 1000 companies.

Sign up for Hootsuite for free! http://ow.ly/TevLK

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From: Hootsuite

Related topics : social media brand monitoring / brands using social media / social media brand management / social media management company / social media monitoring companies

How to start a site part 4: Web90X Social media secrets

http://www.web90x.com How to start a site live workshop part 1. If you ever wondered how to start a website that produces traffic and ranks high on search engines, this is your course. Oscar Garcia and web90x has done a series of live workshops to show you everything from:

Register a .com

Choosing the right domain name

How do you use twitter

How do you use facebook, Youtube and other social media sites.

How do you get back links to you website

How to do the marketing for your...

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From: Oscar Garcia

Related topics : social media marketing sites

Create a Floating Social Media Share Bar in Serif Webplus and WordPress Websites

In this video I will show you how to add social media icons to your website by creating a 'Share This' floating social media bar, so that your visitors can share your information on Facebook, Pinterest, Linked In, Twitter, Google + etc.

Find out more about Serif Webplus:

http://internet-lessons.com/recommends/serifwebplus.php

The vertical bar is designed stay still on the screen whilst the the visitor scrolls up and down as they read your content. This makes sharing easy and available at...

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From: Jennifer Bailey

Related topics : creating a social media website / social media websites / using social media / social media content

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