Selected videos for topic: social media measurement
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Avinash Kaushik's 4 key metrics to measure social media success
Avinash Kaushik, Google's Digital Marketing Evangelist, talked to Adaline Lau, ClickZ.asia Editor, right after his inspiring opening keynote address at SES Hong Kong 2012.
During this interview, Avinash shared his four key metrics that digital marketers should consider when measuring the success of their social media campaigns:
- Conversation rate
- Amplification rate
- Applause rate
- Economic value
For more information about SES events near you, visit www.SESConference.com
To keep up...
From: SESAsia
Related topics : measuring social media success / latest trends in social media marketing
Agility AdaptLab 1 - Stephen Maher runs through #IPASocialWorks social media case studies
#IPASocialWorks chairperson Stephen Maher runs through the robust social media ROI measurement case studies that have been whittled down from around 130 submissions so far from clients at Altitude in London on 7th May 2014.
From: Institute of Practitioners in Advertising
Related topics : social media roi case study
Analyze This: Trendrr Helps Navigate Social Media for Video Companies
http://www.beet.tv/2010/05/mark-ghuneim-wiredset.html
Cable network Oxygen has gotten a lot of attention recently for how it uses social media to drive up ratings and interaction. The technology and analytics firm Wiredset is behind that network's work in social media.
We recently caught up with Mark Ghuneim, who runs Trendrr's parent company Wiredset. Trendrr was recently named a company to watch by the Altimeter Group.
He told us that other companies using the service to better...
From: BeetTV
Related topics : social media services company / social media companies / social media tracking tools / social media firm
Social Media Strategy Scorecard
Use our Social Media Strategy Scorecard to document and organize your objectives, initiatives, measurements, targets and timeframes to help you achieve the desired results for the next 12-18 months. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
From: American Marketing Association
Related topics : social media marketing strategies / social media help / social media media
Marketing Cloud: Building New Audiences Through Social Media
Let's boil it down to what you really want to know: How to acquire customers through social media. Industry thought leader, pundit and author Jason Falls, who also serve as Vice-President for Digital Strategy at CafePress Inc., will share case studies and examples of many ways to do so. His new marketing funnel will also give attendees an enlightened perspective on how social fits into a marketing and sales strategy and how to measure its success. Falls is the co-author of No Bullshit Social...
From: Dreamforce Video
Related topics : social media marketing guide / social media measurement / social media social / digital media marketing strategy
Social Media Monitoring Tool - HowSociable
Use HowSociable to measure and track your brand value every week. This simple social media monitoring tool helps you track your brand's progress in a simple and effective manner.
From: HowSociable
Related topics : social media monitoring tools / social media tracking tools / social media brand monitoring / brands using social media / social media branding
Measuring success in social media campaigns with Cathal Melinn & Rob Farrell
In this webinar, Rob will be speaking with Cathal Melinn the head of paid media with the Digital Marketing Institute. Cathal will be discussing how to measure the success in social media campaigns.
Slides available at the link below:
https://drive.google.com/a/digitalmarketinginstitute.com/file/d/0B1hEjCGqblY3NGpiMWtibkg1NG8/view?usp=sharing
About the Digital Marketing Institute
The Digital Marketing Institute is the global certification standard in digital marketing education, producing...
From: Digital Marketing Institute
Related topics : certificate in digital media marketing / successful social media campaign
LiveTech 2013 Welcome to the Digital Marketing & Social Media for events masterclass!
Londonlaunch hosts LiveTech 2013, the Digital Marketing & Social Media masterclass to dramatically improve the measurement and ROI of your events, at the Hippodrome Casino!
From: londonlaunch
Related topics : social media marketing events 2013
University of Cape Town Social Media Short Course
http://www.getsmarter.co.za/uct-social-media-short-course
Find out more about the UCT Social Media short course in this short video featuring interviews with Course Instructor Keri Paddock, and past students Nick Harding and Roxy Cameron.
This course teaches you how to gain a comprehensive overview of social media, with particular emphasis on "The Big 5" - Facebook, Twitter, LinkedIn, YouTube and Blogging as well as Google+ and Pinterest for your business.
During the online short course,...
From: GetSmarter
Related topics : social media courses / social media online reputation management / online reputation management strategy / online reputation management best practices / online reputation management course
Set tangible objectives for your social media strategy
Quick tip for businesses in the planning stage with social media.... Be sure your objectives from any social campaigns and strategies are tangible. The more specific and measurable the better and we can then tune your efforts to deliver the goods.
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From: Ian Mountford
Related topics : social media marketing campaign plan / post social media strategy / social media business / social media tips / social media measurement