Avinash Kaushik's 4 key metrics to measure social media success

Avinash Kaushik, Google's Digital Marketing Evangelist, talked to Adaline Lau, ClickZ.asia Editor, right after his inspiring opening keynote address at SES Hong Kong 2012.

During this interview, Avinash shared his four key metrics that digital marketers should consider when measuring the success of their social media campaigns:

- Conversation rate

- Amplification rate

- Applause rate

- Economic value

For more information about SES events near you, visit www.SESConference.com

To keep up...

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From: SESAsia

Related topics : measuring social media success / latest trends in social media marketing

Agility AdaptLab 1 - Stephen Maher runs through #IPASocialWorks social media case studies

#IPASocialWorks chairperson Stephen Maher runs through the robust social media ROI measurement case studies that have been whittled down from around 130 submissions so far from clients at Altitude in London on 7th May 2014.

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From: Institute of Practitioners in Advertising

Related topics : social media roi case study

Analyze This: Trendrr Helps Navigate Social Media for Video Companies

http://www.beet.tv/2010/05/mark-ghuneim-wiredset.html

Cable network Oxygen has gotten a lot of attention recently for how it uses social media to drive up ratings and interaction. The technology and analytics firm Wiredset is behind that network's work in social media.

We recently caught up with Mark Ghuneim, who runs Trendrr's parent company Wiredset. Trendrr was recently named a company to watch by the Altimeter Group.

He told us that other companies using the service to better...

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From: BeetTV

Related topics : social media services company / social media companies / social media tracking tools / social media firm

Social Media Strategy Scorecard

Use our Social Media Strategy Scorecard to document and organize your objectives, initiatives, measurements, targets and timeframes to help you achieve the desired results for the next 12-18 months. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx

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From: American Marketing Association

Related topics : social media marketing strategies / social media help / social media media

Marketing Cloud: Building New Audiences Through Social Media

Let's boil it down to what you really want to know: How to acquire customers through social media. Industry thought leader, pundit and author Jason Falls, who also serve as Vice-President for Digital Strategy at CafePress Inc., will share case studies and examples of many ways to do so. His new marketing funnel will also give attendees an enlightened perspective on how social fits into a marketing and sales strategy and how to measure its success. Falls is the co-author of No Bullshit Social...

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From: Dreamforce Video

Related topics : social media marketing guide / social media measurement / social media social / digital media marketing strategy

Social Media Monitoring Tool - HowSociable

Use HowSociable to measure and track your brand value every week. This simple social media monitoring tool helps you track your brand's progress in a simple and effective manner.

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From: HowSociable

Related topics : social media monitoring tools / social media tracking tools / social media brand monitoring / brands using social media / social media branding

Measuring success in social media campaigns with Cathal Melinn & Rob Farrell

In this webinar, Rob will be speaking with Cathal Melinn the head of paid media with the Digital Marketing Institute. Cathal will be discussing how to measure the success in social media campaigns.

Slides available at the link below:

https://drive.google.com/a/digitalmarketinginstitute.com/file/d/0B1hEjCGqblY3NGpiMWtibkg1NG8/view?usp=sharing

About the Digital Marketing Institute

The Digital Marketing Institute is the global certification standard in digital marketing education, producing...

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From: Digital Marketing Institute

Related topics : certificate in digital media marketing / successful social media campaign

LiveTech 2013 Welcome to the Digital Marketing & Social Media for events masterclass!

Londonlaunch hosts LiveTech 2013, the Digital Marketing & Social Media masterclass to dramatically improve the measurement and ROI of your events, at the Hippodrome Casino!

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From: londonlaunch

Related topics : social media marketing events 2013

University of Cape Town Social Media Short Course

http://www.getsmarter.co.za/uct-social-media-short-course

Find out more about the UCT Social Media short course in this short video featuring interviews with Course Instructor Keri Paddock, and past students Nick Harding and Roxy Cameron.

This course teaches you how to gain a comprehensive overview of social media, with particular emphasis on "The Big 5" - Facebook, Twitter, LinkedIn, YouTube and Blogging as well as Google+ and Pinterest for your business.

During the online short course,...

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From: GetSmarter

Related topics : social media courses / social media online reputation management / online reputation management strategy / online reputation management best practices / online reputation management course

Set tangible objectives for your social media strategy

Quick tip for businesses in the planning stage with social media.... Be sure your objectives from any social campaigns and strategies are tangible. The more specific and measurable the better and we can then tune your efforts to deliver the goods.

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I post new videos about social marketing and social media tutorials every week. Subscribe and comment below with any tutorial you would like me to cover.

Fit For Social // www.fitforsocial.com.au

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From: Ian Mountford

Related topics : social media marketing campaign plan / post social media strategy / social media business / social media tips / social media measurement