Managing Social Media and Marketing Analytics for Competitive Advantage
The field of marketing is being transformed by the introduction of social media and marketing analytics. Both social media, as a new strategy for acquiring and engaging with customers, and marketing analytics, a big data approach to understanding customers and driving marketing action, represent innovations that must be understood and adopted within organizations.
Professor Moorman’s talk will use data from The CMO Survey to shed light on the key challenges companies face in managing these...
From: FuquaSchOfBusiness
Related topics : advantages of social media marketing strategy / social media analytics / social media integration / manage social media / social media engagement
Social Media Interview - Tom Skotidas - SkyNews Interview - B2B Social Media - September 2011
Skotidas Director Tom Skotidas speaks on SkyNews Tech Report with Brooke Corte about Social Media Is Social Media Marketing just hype? Is B2C Marketing the same as B2B Marketing on Social Media? What role does the personal brand play in Social Media? How do you measure the results from Social Media? Hear Tom's views on Social Media and how to make it work in your organisation.
From: Skotidas Consulting Group
Related topics : b2b social media marketing / marketing through social media / social media measurement / social media branding / social media report
Social Media: Blogging, Podcasting, Sharing and Networking
http://www.advmediaproductions.com/social-media-marketing-plan.html
Integrated Internet Marketing
Part 4—Coordinating Social Media for Optimal Brand Awareness
Louise Rijk, VP of Marketing & Sales at Advanced Media Productions, presents a guest lecture at Bentley College, where she explains how the different components of social media marketing work together as blogging, podcasting, photo- and video-sharing, social bookmarking, social networking and social news come together.
From: advmedia
Related topics : difference between internet marketing and social media marketing / social media network marketing / social media marketing plan / social media marketing news / social media blogs
Rich Social: Not Your Grandfather's Rich Media
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar, Marcus Whitney, Founder of Social Rich Media Advertising Platform, Moontoast, and Rick Martira, Senior Director of Marketing &...
From: Moontoast
Related topics : social media marketing strategies / social media advertising effectiveness / social media brand management / manage social media / social media social
5 Reasons to choose Kick Ad Marketing - Social Media Marketing
Kick Ad Marketing generates sales with video content for social media with an emphasis on ROI. Contact us for your free assessment today.
From: Kick Ad Marketing - Web Design, SEO, And Paid Search Management.
Related topics : social media marketing roi / marketing through social media / social media content
Looking for Social Media Marketing Courses? Access to Social Media Marketing Courses,Tips & Advice
http://im-b2b.com/socialmediacourses
Social Media Courses & Training Are Vital To Succeed in ANY Online Business Today!
If your not already aware, Social Media is simply the most powerful communication tool for online business owners today. Knowing how to use Social media tools correctly is the key to unlocking vast amounts of free web traffic & creating an ever increasing number of raving fans & followers. Investment in social media courses and social media marketing training are simply one...
From: IM-B2B.com - Internet Marketing Niche Business Support
Related topics : free social media marketing online course / social media marketing tools / social media today / social media tips / social media report
Sun Baohong on social media marketing in China
CKGSB Associate Dean and Professor of Marketing Sun Baohong (孙宝红) discusses the social media marketing environment in China and how is differs from social media marketing in the West. The presentation took place in September 2011 in London at the ceremonial launch of Cheung Kong Graduate school of Business (Europe).
From: Cheung Kong Graduate School of Business
Related topics : social media marketing association / marketing through social media
How To Create A "Social Media Marketing Plan Template" That Produces Results
http://www.lisatorrestalks.com/social-media-marketing-plan-template
How To Create A That Produces Results
You are here because you want to learn how to create a social media marketing plan template that produces results?
Great!
You've come to the right place because that is my favorite topic.
Since 2009 I have been playing around on social media. In fact, I've created a six income following the strategy that I'm about to share with you today.
I have tried several different ways to create...
From: Lisa Torres
Related topics : social media marketing plan template / social media planning tools / blogs and social media / social media today / social media social
Social Marketing 2014
Click here to visit the official social marketing 2014 website: http://completeloyaltysolutions.com
In this short video I did a social marketing 2014 review. At around the 00:15 I talked about it in detail. Here is some more information on social marketing 2014:
While brands seek out their "Oreo"-moment with real-time marketing messages, they're now looking beyond just Facebook and Twitter. With the rise of Vine, companies are using the platform to promote their own products instead of...
From: Complete Loyalty Solutions
Related topics : social website marketing
Connected Health Solutions - Social Marketing Mashup
We do social marketing, marketing for social service organizations, social media marketing, and more. We are experts at marketing social. www.connectedhealthsolutions.com
From: Connected Health Solutions
Related topics : social media marketing services / marketing through social media / social media solutions / social media social