Creating a Marketing Action Plan | The U.S. Small Business ...
Now you can move on to creating a marketing action plan. Shelton says make sure you include steps in your plan that "focus on customers in each of the steps of the buying cycle." And he adds, "While some of the 'instruments' might be the same, the messages may be different. For example, in a direct marketing campaign to gain awareness, you might want to steer potential customers to your website,...
Date: 2017-03-10 11:03:54
Website:
https://www.sba.gov
Related topics : social media marketing plan steps / social media marketing campaign plan / social media marketing plan example / social media marketing plan / using social media for marketing research
National Park tweets climate change facts amid Trump’s ...
Comments
The Twitter account for the Badlands National Park fired off three tweets in defiance of the Trump administration's crackdown on climate-related social media posts from government agencies.
As The Hill points out , the tweets simply relay established science, but are noteworthy for their timing since President Donald Trump banned climate announcements from agencies within the federal government. Trump has repeatedly rejected proven climate science, even saying that...
Website:
http://deadstate.org
Related topics : social media agency / huffington post social media / social media report / social media twitter / post social media
Should social networking be allowed in the workplace ...
Should social networking be allowed in the workplace?
Should social networking be allowed in the workplace?
By Josie Chun
Social media
© Dmitriy Shironosov | Dreamstime.com
The boundary between work and personal life has become blurred - and with the rise of social networking sites that line has become very blurred indeed. Whether you like it or not, social networking has now permeated every...
Website:
http://www.careerfaqs.com.au
Related topics : how to block social networking sites at work / social network policies at work / social media networking sites business / all social networking sites in one place / social networking sites work
Social Media Policy - YouTube
A short video for staff of the Department of Justice (Victoria, Australia) explaining the key elements of their social media policy. Visual...
Website:
youtube.com
Related topics : social media policy / media social justice / youtube social media / social media visual / social media publisher
White Label Reputation Management Platform | Chatmeter
WHITE LABEL FOR AGENCIES
The Chatmeter local online reputation and review management platform with included local SEO rank tracker helps agencies not only save time and money but also provides differentiation in a crowded, competitive market. We have a fully hosted, customizable white-label program so your brand is front and center.
Online reputation management is critically important for your...
Website:
http://www.chatmeter.com
Related topics : online reputation management reviews / online reputation management seo / social media online reputation management / online brand reputation monitoring and management / online brand reputation management services
Digital marketing, big data top employee reskilling wish ...
Technologies such as cloud, mobile, big data, analytics and social media have restructured the way the world functions and organisations are embracing these technologies
Professionals want to upskill to stay relevant and increase their chances of landing better jobs , according to Simplilearn 's 2017 Career...
Date: 2017-03-10 11:12:14
Website:
http://economictimes.indiatimes.com
Related topics : social media analytics / social media and technology / social media changed the world / world social media / social media functions
What Should Be On A Business Card For Small Businesses ...
What Should Be On A Business Card For Small Businesses
�
Should you put anything on the back of a business card? Is it important to list your website url?
Just because you only have a few inches of real estate to work with doesn't mean you still can't get your message across and do it in a way that doesn't require packing every possible bit of information about your business.
Your business card...
Date: 2017-03-10 07:50:26
Website:
http://shawngraham.me
Related topics : small social media icons for business cards / advantages of social media marketing for small business / social media marketing small business / social media for small business / social media sites list for business
10 Photo Editing Apps for Social Media Marketing on the Go
Founders are a busy flock. Some days, it's nearly impossible to schedule those social media posts in the office, let alone create them. Even though we know we should pay more attention to visual content , this part of marketing often stays unticked on our daily to-do lists.
To learn how to create the right size and type of social media images, click here.
It would be nice if we had a way to create this...
Website:
http://www.designforfounders.com
Related topics : social media marketing apps / social media types for business / social media types list / social media marketing twitter / social media types of content
Social Media, Facebook and Commercial Real Estate
Should Commercial Real Estate Brokers Have a Facebook Page?
The general sentiment among commercial real estate professionals is that� Facebook �is not an effective tool to promote your business. Since I use all the major social media sites extensively, I have an opposite�view based on actual experience and real results.
LinkedIn �is the preferred social media tool among commercial real...
Website:
http://www.coydavidson.com
Related topics : social media marketing commercial real estate / social media networking sites business / social media tools for business professionals / social networking sites for business professionals / business use of social networking sites
Safer Internet Day: Young ignore 'social media ... - BBC News
Analysis by Leo Kelion, BBC News technology desk editor
The reason that most social media platforms have set 13 years as their cut-off point is a US law called Coppa (Children's Online Privacy Protection Act), which dates back to 1998.
It mandated that online services would have to seek "verifiable parental consent" from younger users and would then be restricted as to how they could use the...
Website:
http://www.bbc.co.uk
Related topics : how to stay safe on social media sites / online social network services / social media analysis online / social media analysis tools online / social media news
Social Media DOs & (Please) DON’Ts | Design*Sponge
Just saying "social media" out loud makes me cringe. It's completely devoid of the heart and personality that make #posting and #sharing so great to begin with. But as we grow into media-savvy fans, brands, or both, we begin to understand why that robotic step back makes sense. Social media isn't just a way to shout...
Website:
http://www.designsponge.com
Related topics : brands using social media / social media branding / post social media / why use social media / using social media
The Psychology of Social Proof & How to Build Trust in ...
( Image Source )
Everybody's doing it. Sound familiar? It should. It's brain science. People tend to do what other people are doing. Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof.
The goal is to increase conversions by giving evidence that you are accepted by others. Visitors, influencers, subscribers, and buyers all trust you. This...
Website:
http://unbounce.com
Related topics : companies that don't use social media effectively / companies that use social media marketing effectively / companies that use social media effectively / using social media for marketing research / using social media marketing
Social Media Patterns Show Trump Is Looking at a Landslide ...
Guest Post by Joe Hoft
Current polls show the race for President is much tighter than it really is. Ann Coulter warned us years ago in her best seller Slander that Democrats and the liberal media always use polls to manipulate and discourage conservatives from voting. Thanks to social media there is more and more evidence that the polls are way off and if things stay as they are, Trump will win in a landslide!
It's evident Hillary has a hard time filling a Union Hall while Trump regularly turns people away from his stadium and...
Website:
http://www.thegatewaypundit.com
Related topics : conservative social media / analysis of social media / social media analysis / why use social media / using social media
Basic Functions of a Social Media Tool | Joyce Seitzinger
Tweet
Most education technologists will argue that our work is not about the tools, but about what the tools will allow educators and learners to do. Social media tools in particular, are so versatile they can be used for almost any purpose, from sharing your PhD experiences to learning about Maths or hearing a Nobel Peace prize winner speak .
However, very often it is the tool that becomes the obstacle. Yet another account to set up. Yet more...
Website:
http://www.cats-pyjamas.net
Related topics : social media tools for education / new social media tools / social media tools / social media basics / social media functions
Triangle Direct Media | New Media Marketing Services - SEO ...
Triangle Direct Media Services
Forging results-based partnerships for over 10 years
SEO for�eCommerce Stores
It makes no difference whether your website is new or established - our SEO (search engine optimization) Merchandising services can improve your SEO performance. Search engine optimization (SEO) is a technical process that influences the visibility of a website or a web page in search engine rankings' by "natural" or "organic" (un-paid) search results.
Our SEO team will make sure your SEO strategy is focused and working to place your site in front of online consumers. Without a proper SEO strategy, you...
Website:
http://www.triangledirectmedia.com
Related topics : social media network marketing services / social media marketing optimization services / social media marketing services / search engine marketing social media / direct marketing media strategy
23 award-winning Canadian ads and marketing campaigns ...
Advertiser: McDonald's Canada
Agency: TribalDDB
Awards: One gold and two bronze in the Cyber category, plus silver in the Promo & Activation category
McDonald's has not had much luck with social media. When its U.S. marketers started a Twitter discussion asking people to tell their #McDstories, the chain was met with disgusting anecdotes, insults and a lot of bad press. But a few months after...
Website:
http://www.theglobeandmail.com
Related topics : social media ad agency / social media marketing campaign ideas / social media marketing campaign examples / social media marketing campaign / social media marketing interview questions and answers
Find Shoutlet at Spredfast | Spredfast
Social Management Manage social interactions at scale
Conversations Social media management tools
Marketing Inspire audience engagement everywhere
Intelligence Unlimited, real-time social data for...
Date: 2017-03-10 07:55:05
Website:
https://www.spredfast.com
Related topics : social media management services / social media management company / manage social media / social media audience engagement / successful social media campaign
Social Media Competition Terms and Conditions
If you are running a competition in social media, you must draw up some Terms and Conditions to communicate the rules of your promotion. As soon as you ask people to �'enter for a chance to win' you will be running a �'legally regulated competition'.
Your Terms must�include things like who is eligible, what the prize consists of, the time frame for the contest, and how will winners...
Website:
http://avocadosocial.com
Related topics : social media terms and conditions / social media terms of use / social media term / popular social media sites / social media network sites
Canada is cracking down on paid social media endorsements
Bloggers and social media influencers have been operating without clear guidelines about how to disclose paid messages. That's changing in 2017
Aug 25, 2016
Peter Nowak
Celebrity Kylie Jenner has been criticized by U.S. watchdog group Truth In Advertising for not disclosing commercial relationships for some product endorsements. (Instagram)
A crackdown is finally coming on sponsored bloggers...
Website:
http://www.canadianbusiness.com
Related topics : companies that use social media marketing effectively / ftc social media endorsements / companies that don't use social media effectively / ftc social media influencers / media and social influences
KCSA Strategic Communications - Investor Relations, Social ...
TRUE
INTEGRATION
KCSA integrates public relations, media relations, social media, investor relations and brand marketing in every client relationship. With offices in New York, Boston, Los Angeles and Tel Aviv, we work across virtually every industry but are known and respected for the relationships we keep in financial services,...
Website:
http://www.kcsa.com
Related topics : social media public relations / social media relations / social marketing public relations / integrated marketing communications social media / marketing communications social media
Man United and Arsenal Premier League social media ...
Ahead of Manchester United's firecracker clash with Arsenal, we investigate the clubs' punching power on social media.
Man United's social media engagement is bigger than any other team or celebrity and on par with a religion, sporting director Richard Arnold claimed this month.
Indeed, United top the Premier League with 95.2m followers on Facebook, Twitter and Instagram, followed by Chelsea...
Website:
http://www.skysports.com
Related topics : sports clubs and social media / social media engagement / social media club / social media power / post social media world
The Methodist Church in Britain | Social Media Guidelines
Part 1: Connexional Social Media Policy
Introduction
This applies as policy to lay employees of the Methodist Council. It is good practice guidance for Ministers and other office holders or those with a representative role within the Methodist Church.
�
All new forms of communication provide opportunities to share the Good News of Jesus Christ in the world. They come, however, with new values....
Website:
http://www.methodist.org.uk
Related topics : post social media guidelines / social media participation guidelines / church social media / internet social media policy / social media tools meaning
How to Build an Efficient Social Media Workflow to ...
Recently I shared a video on my Facebook page about how I structure social media updates each week.
I have been asked frequently about how much content to share, what times to share, and what I do personally for each of my sites. I take a pretty proactive approach on the Digital Photography School Facebook and Twitter feeds, ensuring there's a broad range of new and old content across timeslots that work for our audience.
It's solid advice I think would be useful in any niche - especially because...
Date: 2017-03-10 10:07:19
Website:
https://problogger.com
Related topics : all social media sites / social media workflow / why use social media / using social media / social media page
Influencer marketing - Wikipedia
Influence[ edit ]
Most discussion on the generic topic of social influence centres on compliance and persuasion in a social environment, as exemplified in Robert Cialdini 's book Influence: Science and Practice. [3] In the context of Influencer Marketing, influence is less about argument and coercion to a particular point of view, and more about loose interactions between various parties in a...
Date: 2017-03-05 15:56:19
Website:
https://en.wikipedia.org
Related topics : companies that use social media marketing effectively / using social media as a market research tool / using social media for marketing research / social media influence rating / organizations using social media marketing
Jerry Jones, Jonathan Kraft go at it over NFL's social ...
The NFL's policy precluding teams from showing video images of their own highlights on their social media feeds has provoked some pushback from clubs on Twitter, and Cowboys owner Jerry Jones expressed his displeasure with the mandate during this week's owners meeting in Houston, sources said. Jones had a heated exchange with Patriots team president Jonathan Kraft, who co-chairs the NFL 's digital media committee.
Jones made an impassioned defense of the member clubs, claiming the...
Date: 2017-03-10 09:41:40
Website:
http://www.cbssports.com
Related topics : social media sites for business owners / social media sites for business / social media club / social media site / social media images
Social Media Statistics - Culture and Youth Studies
Think. Discuss. Act. Social Media
Social Media Statistics
For more information, check out our Media and Technology Stats page.
Facebook: 1.15 Billion+ Users
751 million users access from mobiles with 7,000...
Website:
http://cultureandyouth.org
Related topics : social media culture / social media statistics / social media information / social media and technology / social media page
Buzznumbers | Isentia
isentia.buzznumbers
What are consumers saying about you on social media?
Social monitoring hands you the power to combine market research, a contact number and a suggestion box, in real-time, then supercharge it. These platforms are convenient and in demand among people airing their likes, grievances and opinions regarding companies and services.
This powerful tool allows you to quickly gain critical insight into your customers without the time and expense of traditional research, tapping into 250 million conversations unavailable in traditional media that can provide valuable...
Website:
http://www.isentia.com
Related topics : monitoring social media trends / social media monitoring for market research / monitoring social media conversations / social media brand monitoring / new trends in social media marketing
The Social Wall for Everyone — Walls.io
Event Wall Showcase: openTransfer Barcamp
Social walls add value to all kinds of events, from private occasions like weddings and birthday parties to large events like conferences or trade fairs. One place Walls.io is very much at home at is the diverse world of barcamps. Check out how openTransfer Barcamp in Germany uses Walls.io for all their events.
What People Say About Walls.io
Fabian Ziemer Head of Marketing &...
Website:
https://walls.io
Related topics : social media marketing events 2015 / best social media campaigns 2015 / post social media in one place / sports fans and social media / social media content
Social Media Monster - Digital Marketing Agency Lanarkshire
Dram Good Malt
Graphic Design
Dram Good Malt celebrate the beauty and taste of Scottish malt whisky. Launched in Decemeber 2015 they hold regular whisky tasting nights in Glasgow. We were commisioned to develop the brand, marketing strategy and website as well as print media.
Interested in branding or re-branding your business or are looking for any of these services Get in touch!
Close...
Date: 2016-09-06 09:01:11
Website:
http://socialmediamonster.co.uk
Related topics : social media marketing agency uk / social media branding for business / social media marketing campaign / social media marketing campaign steps / social media branding strategy
BrainBashers - Daily Network
Privacy Policy - Terms & Conditions - See Details
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information you've provided to them or they've collected from your use of their services.
Home - Puzzles - Illusions - Fun Stuff - Sudoku - Random - Today - Wassat? [New] - 30 Seconds [New]
Daily Network
Welcome to Network - a...
Website:
http://www.brainbashers.com
Related topics : advertising using social networking sites / advertising on social media sites / social media terms of use / why use social media / using social media
Arts Social Journals | Peer Reviewed | High Impact ...
About the Journal
Index Copernicus Value: 64.66
The Arts and Social Sciences Journal is a peer-reviewed open access publication handled by OMICS International to present the latest developments in the field world history , culture, literature and other areas of social sciences. This enables learners and academicians to gain access to instant and quick reference for the development of research in...
Website:
https://www.omicsonline.com
Related topics : sports management and social media / social network community manager / free social media reputation management tools / journalism and social media / social media community manager
Social Media Specialist Jobs, vacancies in London | Indeed ...
Never miss a job. Get new jobs emailed to you daily.
Get email updates for the latest Social Media Specialist jobs in London
My...
Website:
http://www.indeed.co.uk
Related topics : social media specialists jobs / social media jobs london / social media job search / jobs in social media / social media jobs
The Best Social Media Cities — Local Governments Ranked
The Best Social Media Cities -- Local Governments Ranked
Where does your city government rank in its usage of Facebook, Twitter and YouTube, according to a University of Illinois at Chicago study?
Seattle and New York City took the highest marks in a study released last week by the University of Illinois at Chicago ranking city government's use of social media .
Four of the top 10 cities are...
Date: 2017-03-09 23:33:34
Website:
http://www.govtech.com
Related topics : government social media / social media rank / universities using social media / why use social media / using social media
121 Amazing Snapchat Statistics (February 2017)
You Are Here: Digital Stat Articles » Snapchat Stats
121 Amazing Snapchat Statistics and Facts (February 2017)
Last Updated
March 2, 2017
By Craig Smith
Snapchat has certainly enjoyed a relatively fast rise to prominence in the digital world. What started out just a couple of years ago as a somewhat obscure mobile network, has gone mainstream in a big way and is now on the radar of some of the...
Website:
http://expandedramblings.com
Related topics : using social media marketing / social media marketing guide
Telekom Social Network | 2012 Corporate Responsibility Report
More information:
�
Social networking is a must at Telekom. Employees and managers have been using internal blogs, networks and wikis since 2007 to organize their teamwork, discuss topics with their colleagues and collaborate across departments. In order to make our internal communication even more efficient and compile and share knowledge at the Group at a central location, we have integrated our separate social media channels into our comprehensive Telekom...
Date: 2017-03-10 09:28:39
Website:
http://www.cr-report.telekom.com
Related topics : corporate social responsibility network / internal employee social network / social media network / social network information / employee social network
Home - JCSM - J Campbell Social Marketing
I offer many free resources through my blog, my e-books and my webinars. Make sure to sign up for my mailing lis t to find out about the latest freebies!
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About
Dedicated to Mission-Focused Organizations
I started my nonprofit consulting business in 2010 after working in the sector as a development director and marketing manager. Mission-focused organizations are doing life-saving, world-changing work every day but often do not have the resources or time to focus on digital marketing, online fundraising and storytelling....
Website:
http://jcsocialmarketing.com
Related topics : social media online marketing / social media marketing campaign ideas / creative social media marketing ideas / free social media marketing tool / organizations using social media marketing
What is online PR? - WebIntel by Ironpaper
Webintel » online marketing » What is online PR?
What is online PR?
June 2, 2013
Online PR is very similar to traditional PR in the sense that it's about influencing people rather than buying placement for brand content. The influence could result in a story in a magazine, newspaper or blog. It could also result in other online pick-up, including social media.
Typically, when people talk about...
Website:
http://www.ironpaper.com
Related topics : online pr social media / social media online marketing / online social media websites / online social media / social media in pr
What We Do - Clarity Consultants
Systems training including ERP, CRM and Off-the-Shelf Apps
Soft Skills Training
Creative
Whether you're looking for distinctive design, digital ingenuity, marketing content, or corporate communications, the Clarity team has the expertise and networks to deliver best-fit consultants every time.
Content Development & Management
Content is the engine of the information economy. Because of its...
Website:
http://clarityconsultants.com
Related topics : companies that use social media marketing effectively / social media management company business plan / social media management information system / social media marketing consulting / using social media marketing
Nielsen Launches ‘Nielsen Twitter TV Ratings’
Metrics include first-ever measure of how many people view TV-related Tweets
New York - Oct. 7, 2013 - Today Nielsen, a global information and measurement company, announced the commercial launch of Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only "authors"--the number of people...
Website:
http://www.nielsen.com
Related topics : social media tv ratings / social media market research companies / using social media to conduct market research / social media audience engagement / social media marketing twitter
Do Labor Laws Protect Employee Posts on Social Media ...
Do Labor Laws Protect Employee Posts on Social Media?
Concerted activities to improve working conditions -- including online discussions among coworkers -- are legally protected.
Share on Facebook
Unless you've been hiding under a rock, you've probably heard or read news stories about - or maybe you even know -- someone who's been "Facebook fired": lost a job because of posts or comments on...
Website:
http://www.nolo.com
Related topics : post social media / social media laws / social media activity / online social media websites
Social information processing (theory) - Wikipedia
Social information processing theory focuses on the social processes that occur when two or more people are engaged in communication, similar to theories such as social presence theory , social penetration theory , and uncertainty reduction theory . What makes SIP different from these theories is its distinct focus on communication mediated solely by information and communications technologies ....
Date: 2017-02-23 12:45:00
Website:
https://en.wikipedia.org
Related topics : identity social networks and online communication / examples of social responsibility theory of media / social responsibility theory of media / social exchange theory relationship marketing / social cognitive theory media
What is reputation management? - Definition from WhatIs.com
enterprise service bus (ESB)
Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
The first step in reputation management is monitoring references to the person or business, primarily through social media...
Website:
http://whatis.techtarget.com
Related topics : personal online reputation management services / online reputation management services for individuals / online brand reputation management services / social media online reputation management / personal online reputation management companies
Simple Flat Social Media Icons (PSD & PNG) - GraphicsFuel
SumoMe
Friends, here's a set of 20 simple and clean flat social media icons for your social sharing needs. The icons are created in 114×114 sizes...
Date: 2017-03-09 21:27:44
Website:
http://www.graphicsfuel.com
Related topics : social media icon set flat / social media icon set psd / social media icon set png / social media icon set download / social media icon sets
Social Networks - Custom PhD Thesis
Paper instructions:
Background
On page 139 of The Influencing Machine, Brooke Gladstone begins a discussion of the role social networks play in our consumption and understanding of news and in our personal lives and mental health. She questions whether we truly have friends online or whether the internet is actually costing us meaningful connections with people. She also examines how the...
Website:
http://customphdthesis.com
Related topics : how many people use social networking sites / use of social network sites / make your own social networking site for free / making your own social networking site for free / make your own social networking site
Free Social Media Webinars - Andrea Vahl
Free Webinars
FREE WEBINAR: Facebook Advertising Secrets
Are you frustrated with Facebook Ads? Maybe you've tried them and you didn't get the results you wanted and feel like they didn't work for you. Or maybe you just got overwhelmed with all the choices to make in Facebook ads and gave up in frustration. This Facebook Ads webinar will help you navigate the jungle of Facebook Ads. In the webinar...
Website:
http://www.andreavahl.com
Related topics : free social media marketing webinars / free social media tools for business / social media and business marketing webinar / new social media sites like facebook / free social media marketing tool
Digital marketer job profile | Prospects.ac.uk
Add to favourites
If you're interested in marketing communications and like to keep abreast of new trends and developments, consider a career as a digital marketer
Digital marketers are involved in developing an organisation's multi-channel communication strategies. They may work across several areas or specialise in a few, depending on the size and requirements of their employer.
Key areas...
Website:
https://www.prospects.ac.uk
Related topics : digital media marketing strategy / digital media marketing agency / benefits of social media marketing for business / social media marketing business opportunity / location based social media marketing
The Social Media Marketing Book eBook: Dan Zarrella ...
This book is a basic overview of all the social media tools available to you as a marketer. It describes media like Facebook, Twitter, Blogs, Digg, YouTube etc. If you already know how to use Facebook and Twitter then a lot of this will be...
Date: 2015-11-05 22:42:50
Website:
https://www.amazon.ca
Related topics : social media marketing book / social media marketing tool / social media marketing twitter / social media network marketing / using social media marketing
10 Blog Design Best Practices for Nonprofits
10 Blog Design Best Practices for Nonprofits
August 23, 2015
Shares 584
Your nonprofit could have a wide variety of excellent blog content , but if your blog's design doesn't make a positive first impression, then few will read it - much less share it with their followers on social networks. The same is true with website and web articles. Today's fast-scanning Internet users need...
Website:
http://www.nptechforgood.com
Related topics : social media share buttons for website / social media share buttons / conservative social media networks / social blog network / graphic design social network
Kim Kardashian Quietly Returns To Social Media By ...
Kim Kardashian West has quietly returned to social media, following a robbery that left her at gunpoint in her private apartment in Paris earlier this month.
After remaining inactive on her social media channels and official website/app for the past two weeks, the 35-year-old reality TV star re-appeared on Twitter Thursday, unfollowing 14 users and dropping her "following" count from 121 to 107 .
While...
Website:
http://www.huffingtonpost.ca
Related topics : best social media website / social media websites / social media and reality tv / media and social reality / social media twitter
Social Media Quiz - ProProfs Quiz
See how much you know about social media?
Reveal Answers:
During the Quiz (Practice...
Website:
http://www.proprofs.com
Related topics : social media practice / getting started in social media / social media change / media social / social media social